Download - Twitter & LinkedIn

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hello.

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i’m christopher decaro. i work at kneadle as creative director.

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i’ve done work for toshiba, microsoft, gary vaynerchuk, edison, oracle, lincoln, danaher and many others.

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today we’ll be talking about twitter and linkedin.

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setting the stage

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global traffic rankfacebook 2twitter 9linkedin 16myspace 80

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demographicsfacebookaverage age 38male/female 46/54college grad 22%income 100k+ 11%users 700 millionus users 30%

twitteraverage age 39male/female 48/52college grad 28%income 100k+ 11%users 200 millionus users 40%

linkedinaverage age 44male/female 54/46college grad 78%income 100k+ 52%users 100 millionus users 50%

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social currencyfacebookfriendslikes

twitterfollowerslists

linkedinconnectionsrecommendations

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before we get started

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you are a brand

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even when it’s business, it’s personal

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keep it real

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it’s not optional

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twitter

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twitter has its origins in sms; it has become the citizen band radio of the internet.

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twitter is simple: 140 characters, @replies, retweeting and direct messages.

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should you have a business or personal twitter account? the answer is both.

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twitter is about sharing and helping; find your flock.

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as a business on twitter consider scheduling, using tools and be responsive.

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linkedin

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linkedin is a network for professionals.

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linkedin is great for finding leads, hunting for a job and improving your seo.

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linkedin has the lowest barrier to entry and is the easiest to maintain.

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join groups, ask for recommendations and get introductions to find your crowd on linkedin.

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the hardest part of linkedin is completing your profile; it’s also the most effective thing to do.

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update linkedin weekly and grow your connections slowly.

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you don’t need a paid account to use linkedin well.

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questionsthank you


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