Download - Twc Z2
“Feel The Difference”
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2
Bad congestion
during peak & non-peak
hours 19%
Congestion only during peak hours
80%
Smooth1%
What do you think of the road congestion problem in Singapore?
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Effective13%
Ineffective14%
Neutral35%
No Idea38%
Do you know if current GPS systems are effective in helping drivers manage traffic
congestions?
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54%
25%
16%
0%5%
How much are you willing to pay for the subscription?
$0- $10 $11- $20 $21- $30
$31-$40 $41 and above
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Focus Group
Value Proposition
High differentiation
I won’t buy a new GPS just for that, can it be downloaded onto my phone?
Privacy issues, need to encrypt the data
Speed at traffic light- Will that affect the accuracy of data?
It does not solve peak hour congestion- it is unavoidable. Can only avoid accidents- and how often does that occur?
Assist in choosing between 2 routes that jam every morning.
More beneficial to people who spend more time on the roads. E.g. cab drivers
Yearly subscription fee may be more than the price of a GPS unit- the value for money must be very high.
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Vision
Solving Misinformation that leads to traffic
congestions
7
Z-28
SMU
9
How will it happen? ISAAC!!
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Strategy Canvas
Eliminate Reduce Raise Create
11
Issues Tackling privacy issues of car owners
Accuracy of data
Hitting critical mass of 40 000 cars
Precision of tracking system
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Thank You
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