TechSoupDigital Storytelling Challenge 2011

#TSDigs

Social Media Metrics + Learnings#TSDigs

OVERVIEWby the numbers

Facebook

Page Likes (Fans) ▲371 ▲56%

Post Views 313, 867 ▲80%

Post Feedback 205 ▲141%

Comparisons from 1.1.11 - 2.28.11

Views + Comments + Likes

Averages Daily Highs Date Event/Influence

News Story Views5506

Interactions with Page/Post

685 1,261 January 31 Entry Deadline

Page Views 60 115 January 31 Entry Deadline

Page Likes 6.5 16

Post Likes/Comments

4 8 January 14Day After Webinar 1

(How to tell Your Digital Story)

Who + Where

Observations/Insights•Team/staff located in Seattle & San Francisco •Romania won viewers choice, yet number 6 on FB (engaged with off Facebook)•Canada and UK have strong NetSquared communities, opportunity to engage more•Opportunity to target Chicago, DC, and Atlanta more•Pleasanton is far East Bay (SF), higher engagement than Oakland and Berkeley (was that b/c Oakland/Berkeley are considered part of SF? Or over-saturated with events, etc? How can we up East Bay participation next year?•Male/Female ratio pretty equal, and parallel Facebook and TechSoup user demographic (Similar parallel demographic spread across ages)

Facebook PostsScreenshots + Insights

1183 interactions106 page views3 unlikes (unsubscribe)

Start with open questionTag partners

Links to resourcesCurrent/Timely TSDigs

events

PersonalizeHighlight (tag)

individuals

Quote community membersRespond to comments

1160 interactionsInclude media (photo/video) Tools/resourcesHighlight sponsors and past winners

✓ Start with an open question

✓ Clear call to action (ie, Join, Read, Watch)

✓ Tagging parter organizations increases visibility because then shows up in their feed

✓ Coordinated with other publicity - TwitterChats, Webinars, Launch of event

✓ Increased engagement with resources and links

✓ Increased engagement with TSDigs event content (ie, How to Tell Your Story Webinar)

To RecapWhat worked well: Received most interactions/feedback

Key Takeaways

➡ Photo + video are more engaging content

➡ Shout outs personalize + open conversation

➡ Simple call to action works best

➡ Urgency of deadline brings more interest

11

Twitter

Totals

• Increase in followers (January): 457

• #TSDigs mentions: 371

• @TechSoup mentions: 433

• TechSoup mentions: 507

• RT’s: 73

13

Influences & Observations• After Twitter Chats: Average gain 30 new Followers• TwitterChat host: @AskDebra has large engaged following• After Webinars: Average gain 30 new Followers• Higher number of RT’s and follows after first Webinar - combination of factors, but

predict partly due to @GetStoried’s influence and much larger number of participants

• Highest number of RT’s when mentioned resources and links or “Last call”