TOP 10TAKEAWAYS FROM CONFAB 2014M.A. KLEIN

2345678910STRATEGISTS ASK HOW AND WHY THINGS ARE DONE. OTHERWISE, YOU’RE SHOOTING IN THE DARK.

1KRISTINE HALVORSON

1 345678910TO TALK ABOUT THE WEB AS A PLATFORM IS A MISTAKE. THINK OF IT AS CROSS PLATFORM.

2JEREMY KEITH

12 456789103M.A. KLEIN

NO MATTER WHAT TYPE, COLOR, SHAPE… ALL CONTENT SHOULD TIE TO BUSINESS GOALS.

123 56789104M.A. KLEIN

STAKEHOLDERS WANT TO BASE STRATEGY ON ANECDOTAL DATA? CALL OUT IT OUT AND MOVE ON.

FIGURE OUT WHAT THE USER WANTS FROM YOUR CONTENT MACHINE.

1234 6789105KATRINA CRAIGWELL GE

DELIGHT

MOMENT OF WONDER

CONNECTION

CONTENT RULES WE LIVE BY: KEEP IT SIMPLE. GET TO POINT. TALK LIKE A PERSON.

12345 789106FACEBOOK CONTENT TEAM

123456 89107CONTENT NIRVANA IS… NATANYA ANDERSON WHOLE FOODS

CUSTOMER GIVES A DAMN

BUSINESS NEEDS

1234567 9108CONTENT IS A CONVERSATION. FIGURE OUT WHAT ACTIVATES THE CONVERSATION… CONVERSATION BUILDS TO RELATIONSHIP.

AHAVA LEIBTAG

M.A. KLEIN

12345678 109RELATIONSHIPS ARE TO THE SOCIAL ERA WHAT EFFICIENCY IS TO THE INDUSTRIAL ERA. NILOFER MERCHANT

12345678910WHAT RELATIONSHIPS ARE YOU CREATING THROUGH YOUR CONTENT? JAMES GUNTER