Download - Top 10 LinkedIn Tips - Albert Kaufman, Constant Contact Authorized Local Expert, Portland, Oregon - 2015

Top 10 Tips to

Maximize Your

Business

Networking

with LinkedInAlbert Kaufman

Constant Contact

Authorized Local Expert –Portland, OR

linkedin.com/in/albertkaufman

#10 – LinkedIn Matters

LinkedIn – 300 million and growing

It’s where people connect on a business level

Everything is about work

Best approach – be professional

It’s a place where people go for job-related

information

To find work, to offer work to others

And to check out who is available and what their

skills are (40% of users check LI daily)


LinkedIn: Usage

How is LinkedIn used?

#9 People use it to look up the work histories

of those they want to meet, are meeting or are

recruiting.

Solicit recommendations from your friends &

past colleagues - then, when someone comes

looking, they can be impressed.


Make sure your house is in order 1st

#8 Build your profile – make sure it’s complete

Build your company profile – ditto

How to find connections? – email list, past places

you’ve worked, family, friends, repeat

The last step is important – repeat – because

every 2 seconds someone new joins LI

Now that you’re connected – what to do?


This is true with all social media – make sure you have your structure built first

#7 Then, start connecting

When someone reaches you, you want to be prepared for them to find the information you want them to find!

Most important – what you do, and various ways to contact you – email/phone/IM/etc.


Personal Pages – Your Photo


Business Pages


#6 LinkedIn Groups – Important!


#5 LI Notifications – like in FB, KEY!

The little red number at the top of the page

Tells you – who has written to you

Tells you – who wants to connect with you

Often contains job offers, and other opportunities

Check these frequently for best results – as they are often timely offers

I check LinkedIn at least once a day


LinkedIn: How to

LinkedIn - it's all about business/work - it's the water cooler on subjects having to do with work

#4 Recommended: keep posts about business. You don't know who will read them and this is where people hang out to be professional. Pictures of kitties on Facebook - here, topics related to business

try spending some time posting/linking as your business. @albertideation (use @ to make link to yourself or your business)

IMAGES - like elsewhere - use them, frequently.


LinkedIn: How to make a link


LinkedIn Strategy Strategy - spend an hour just on LinkedIn. Then one just on

Twitter. Then one just on as your Fan Page on Facebook.

Strategy - once you are connected on LI - you now have the

other person's contact info - great time to write to them and ask

if they'd like to be on your email list - include a sign-up

link. Include an offer, possibly. Why would they particularly like

to be on your list? What will being on your list do for them?

Strategy - offer a sign up link to your newsletter on LinkedIn

Groups. Provide an incentive/reason…

#3 Strategy - I have created an auto-responder-ish response

whenever anyone connects to me on LinkedIn or Facebook

Connect with me on LinkedIn to see my autoresponder


LinkedIn: Contact Info


LinkedIn: Upgrading

Is it worth it to upgrade to paid version of

LinkedIn? Here's what you get, first of all

Have you upgraded? Was it worth it?

Perhaps if you're job-hunting this would be

useful.

Upgrading for single-proprietor business

person, a choice.


LinkedIn: Upgrading


#1 Tip for using LinkedIn

Think about what to do in these

areas of LinkedIn – get in touch

to discuss


LinkedIn: Conclusion Make sure you’re profile is set up (biz/personal)

Make an effort to reach past/current connections –join groups – be helpful

Keep learning, this platform, like others will continually change – #2 stay abreast of the changes!

Thanks for your time!

Albert Kaufman albertideation.com


[email protected]

@albertkaufman

503-358-0029

albertideation.com

facebook.com/albertideation

facebook.com/emailmarketingguru

Download - Top 10 LinkedIn Tips - Albert Kaufman, Constant Contact Authorized Local Expert, Portland, Oregon - 2015

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