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Page 1: Tobacco 101 dnfc

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Page 2: Tobacco 101 dnfc

WHAT IS TOBACCO?

Tobacco is a plant that grows in nature, although the tobacco that you see in convenience stores and grocery stores is far from natural.

When a tobacco plant is harvested it goes through certain changes to become what is typically known as commercial tobacco.

-Tobacco is harvested when ripe

-It is then dried (or cured), either in by flue-curing , air-curing or sun-curing

Photo: http://www.braidedbowerfarm.com

Photo: http://www.pipemakersforum.com

Page 3: Tobacco 101 dnfc

WHAT IS TOBACCO?

-After curing the leaves will have turned brown

-Once the leaves are completely dry they are sold to manufacturers and shredded

-Shredded tobacco is treated with thousands of poisonous chemicals before being rolled into a cigarette, cigar, cigarillo, little cigar, or into spit tobacco.

Photo: http://cigarettesreporter.com

Photo: http://www.learnnc.org/lp/media/uploads/2007/10/shredded_tobacco.jpg

Page 4: Tobacco 101 dnfc

WHAT IS NICOTINE?

Nicotine is the main ingredient in all of Big Tobacco’s products. Cigarettes, chew and little cigars are all made to be effective at getting nicotine into your body.

It is extremely addictive! Some scientists believe that it is just as, if not more, addictive than cocaine or heroin!

It acts mostly on the brain; altering people’s moods (making them feel better), their appetites (making them feel less hungry) and makes them feel more alert (but only for a little while).

Photo: https://committedquitters.nicodermcq.com/PageFiles/990/truth_about_nicotine_02.jpg

Page 5: Tobacco 101 dnfc

IMMEDIATE EFFECTS ON YOUR BODY

After the first puff:

First, the smoke leaves a nasty brown film on your teeth…

Once the smoke reaches your lungs, nicotine enters your blood stream. As it hits your adrenal glands it releases adrenaline and gives you a short energy boost.

Your heart rate increases, your blood pressures does too.

With that your blood vessels constrict (get smaller) making your heart work harder to get blood through your body.

Meanwhile, carbon monoxide is building up in your blood which makes it harder for your body to transport oxygen to your organs.

Finally, your blood stream carries nicotine up to your brain which triggers it to explode with dopamine, a “feel-good” neurotransmitter (the “high” feeling).

After 5 minutes:

Your body is coming down from the sudden burst of energy, soon after it will begin to feel like you need it, you may experience a headache or a “craving”.

Page 6: Tobacco 101 dnfc

TOBACCO USE ON YOUR HEALTH

Tobacco use can cause many different cancers: Acute myeloid leukemia, Bladder cancer, Cancer of the cervix, Cancer of the esophagus, Kidney cancer, Cancer of the larynx (voice box), Lung cancer, Cancer of the oral cavity (mouth), Pancreatic cancer, Cancer of the pharynx (throat), and Stomach cancer

Tobacco and tobacco smoke contains over 4000 chemicals and 48 of them are known to cause cancer.

Photo: http://www.revereradionetwork.com/wp-content/plugins/wp-o-matic/cache/bf178fe8c8_smoking-and-health-problems-4.gif

Page 7: Tobacco 101 dnfc

TOBACCO USE ON YOUR HEALTH CONT’D

Smoking causes an estimated 90% of all lung cancer deaths in men and 80% of all lung cancer deaths in women.

There is no risk-free level of exposure to secondhand smoke. Secondhand smoke causes numerous health problems in infants and children, including severe asthma attacks, respiratory infections, ear infections, and sudden infant death syndrome (SIDS). Some of the health conditions caused by secondhand smoke in adults include heart disease and lung cancer.

Photo: betterhearingblog.com 

Page 8: Tobacco 101 dnfc

HOW DOES BIG TOBACCO GET YOUTH HOOKED?

T H E Y A D D F L A V O U R S

T H E Y C R E A T E N E W P R O D U C T S

Page 9: Tobacco 101 dnfc

Big Tobacco knows that people are beginning to quit using their products or not even start.

“CTUMS has reported a decline in the overall current smoking rate among Canadians aged 15 years and older from 25% in 1999 to 17% in 2011.”

They need to come up with new, creative ways to encourage you(th) to try their products…

FLAVOURED TOBACCO PRODUCTS

Can you spot the Chew Tobacco tins?

Page 10: Tobacco 101 dnfc

Another “popular” flavoured product was the cigarillo. Now illegal, this was a mini-cigar-inspired product that came in flavours like Cherry, Vanilla, Apple Martini, Grape, and Chocolate Mint.

It was sold in youth-friendly packages of 5 or individually as a “try-me” product.

Bill C-32 made it illegal to sell these tobacco products but Big Tobacco is still producing them in larger packages, without a filter and 0.01 gram bigger.

They all still contain flavours.

FLAVOURED TOBACCO PRODUCTS

Page 11: Tobacco 101 dnfc

THE “NEW” LITTLE CIGARS

Cigarillos before the Law

“Little Cigars” after the Law

Can YOU see a difference?

Page 12: Tobacco 101 dnfc

“Cherry Skoal is for somebody who likes the taste of candy, if you know what I'm saying…”

-US Smokeless Tobacco Company Executive

"We did not look at the underage market even though I am holding a document in my hand that says we did."

-Videotaped testimony in the Minnesota lawsuit.

TOBACCO INDUSTRIES KNOW WHAT THEY ARE DOING… AND DO IT ON PURPOSE!

"Realistically, if our Company is to survive and prosper, over the long term, we must get our share of the youth market. In my opinion, this will require new brands tailored to the youth market."

-Claude Teague, RJR, "Research Planning Memorandum on Some Thoughts About New Brands of Cigarettes for the Youth Market," February 2, 1973.

Page 13: Tobacco 101 dnfc

NOW W

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