Novel Ideas -Literary Agents, Writers & The Law
Thought Leadership Brandingto Develop and Maintain Leads
San Diego County Bar AssociationWednesday, April 16, 12pm
William H. Byrneswww.profwilliambyrnes.com
• Associate DeanGraduate & Distance Education Thomas Jefferson School of Law
• Author of 20 books and over 1,000 published articles
Published by
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Building & Maintaining My Brand
Frame and Control my Message
Develop Leads
Remind my Leads
Touch & Maintain Clients
Develop the Profile of Your Dream Client
Q1: Who Do You Like to Work With?
Q2: Who Can You Help Most?
Q3: What Are Your Financial Requirements?
6 Month Editorial ScheduleEditorial Sheet: records, submissions, and repurposing
Article Words: 723 (400 – 900 words)Tags: 5 – 7, be consistent over timeSummary: 40 – 70 wordsAbout the Author: 50 – 100 words
see sample handout
12 Minute Agenda
– Consistently write intriguing blogicles that build a personal, professional brand that will develop client leads
– Building client exposure leveraging professional media forums
