Fifa 2014 social media leagueDate Range 1st Jun’2014 to 14th Jul’2014
FIFA Philippine
s
FIFA Worl
dSOCIAL MEDIA CONVERSATIONS AROUND FIFA ACROSS THE WORLD
SOCIAL MEDIA CONVERSATIONS AROUND FIFA ACROSS THE PHILIPPINES
Our Methodology
STEP 1: SELECT CRITERIA FOR THE STUDY
STEP 2: Discussions SEGMENTATION & CATEGORIZATION, DEMOGRAPHIC,BIFURCATION - AGE, GENDER, Region etc.
STEP 3:
Social Media Buzz For Top Teams, Top Matches, Top Players, Top Brands &
habits
Most Publicized On Social MediaThrough FIFA in the Philippines Team Players BrandsFIFA Study 2014
GEO – Global vs. PH DURATION - 1stJun - 14th Jul, 2014
SOURCES – Twitter, Blogs, Forums, News & other Social Media Channels
FIFA PHILIPPINES
43,973Total Mentions Philippines
39,016TWEETS
314BLOGPOSTS
418Forum POSTS
4,225NEWS COVERAGE
Jeepney illustration by "the sketching backpacker" Robert A. Alejandro
ARGENTINA WON THE HEARTS,GERMANY WON THE GAME!!
Among all the FIFA 2014 match discussed, Argentina vs Germany who was the most anticipated match of 2014 World Cup & Germany did win the World Cup but Argentina was the
2nd most popular team across Philippines discussed on social media till date
Germany 54,557
Argentina 40,184
ARGENTINA was “twice” as popular on Social Media than Germany, throughout the world during FIFA’14
Most mentions monitored were about the netizens’ favorite teams and players.
Players 29% Match 60% Promotion 17%
Perso
nal
Perfo
rman
ceGoa
l
Team
s
Result
s
Sched
ules
One S
ided
Excitin
g/In
ters
ting
Refer
ee
Conte
sts
Prom
otion
Acces
sorie
sAds
Apps
Event
s
51%
32%
17%
65%
20%
7%5%
2% 1%
37% 36%
11%7%
5% 4%
Top Discussions – PHILIPPINESFIFA World Cup’2014
Gender Talks - PHILIPPINES
Males were almost 16% more active than females
58%
42%
Men mostly discuss match schedules and results. Some of the mentions also include their interest in leading players and goals.
Women mostlydiscuss upcomingmatches, players’ performance, and recent match results.
AGE
Less than 25 Years Intermediates, College going, Fresher's to the Corporates
25-40 YearsManager level, newly married, Young Parents
Greater than 40 YearsSenior Level, Parents of teenagers and adult kids
25% of the observed
60% of the observed
13% of the observed
Netizens ages 25-40 are more keen in engaging in online discussions about FIFA 2014.
After Messi on top, Rooney was most discussed player followed by Suarez at 3rd position, Neymar was least discussed among the top 5 players in India
Neymar – 21,386
Top 5 players frequently discussed across THE PHILIPPINES
Ronaldo – 9,872
Luis Suarez – 12,894
Messi – 30,181
Robin Van Persie–1,986
1. 2.
3.
4.5.
Brazil Followed by USA and Germany were the most
discussed FIFA 2014 team in THE PHILIPPINES
1.
71,497
2.
5.
4.
3.
Top 5 Teams discussed across THE PHILIPPINES
Argentina40,184
USA24,269
Germany26,485 23,255
PHL tweets mostly after the match is over!
10%Pre
Match23%
During Match
67%Post
Match Most of these mentions
include updates on match schedules and results.
Most of these mentions include netizens’ thoughts about team players’ performance and goals, and score updates.
Most of these mentions include match results, upcoming matches, and teams’ performance after a particular game.
48%
23%
16%9%
3%
Top 5 Brands discussed across the PHILIPPINES with respect to FIFA’14
Keds, Adidas and McDonald’s were the most discussed brands in the
Philippines in association with FIFA 2014
Keds Adidas McDo Nike Sony0%
11% 6%13%
23%
100%89% 94%
87%77%
Before 12th After 12th
All brands were discussed more post inaugural of FIFA 2014, with the exception of Keds who had absolutely no mentions of prior to the FIFA inauguration. Keds got retweeted a lot of times, brought about by a contest with a pair of flag-designed shoes as prize. Note as well that Keds is not an official sponsor of the World Cup.
Most brands benefitted from FIFA, as they were discussed “more” post the world cup launch
Top discussed sports channels around FIFA’14 in THE PHILIPPINES
GMA was the most discussed channel across the Philippines, followed by ESPN and Balls. Most mentions about GMA were news article shares of match results or player’s performance and personal lives. On the other hand, ABS-CBN and Balls TV, the only networks that can air FIFA live in the Philippines, were mostly mentioned in association to schedules and live airing.
39%
25%
19%
12%2%2%
1%
GMA ESPN Balls TV ABS-CBN TV5 Fox Others
Top #HASHTAGS around FIFA’14 used in PHL
Key Insights – FIFA 2014
• Mentions of the FIFA increased by +1006% after its inauguration on 12 July 2014.
• A big majority of Filipinos talk about the FIFA World Cup in terms of the Teams (50%), with netizens mostly participating in the #WorldCup on Twitter features. A lot also talk about the results of the matches, retweeting the Twitter handles of the News programs that they follow, and schedules of live airing.
• Filipinos talk about the players the most in terms of their personal lives, and are also keen to participate in promotional contests such as Keds’ retweeting contest about flag-designed shoes. Keds was also the most talked about brand, which indicate that brand discussion tended to increase after the FIFA inauguration.
• A big majority of Filipinos tend to talk more about the matches after the match, discussing results, schedules and player performance in a game.
• Males tend to more in the discussions compared to females. They express interest in the leading players, especially when they score goals.
• People in the 25-40 age bracket tend to talk more about the 2014 FIFA, and were mostly commentaries on the Brazilian uproar to the games.
• Neymar was the most talked about player, while Brazil was the most talked about team in the Philippines. GMA-7 was the most mentioned network despite not having the broadcasting rights for the cup
Thank You
This report and the information contained there in are based on information from online social media and other publicly available data. ThoughtBuzz does not warrant the accuracy of such information nor is ThoughtBuzz responsible for the content and accuracy of such information. Advisory information may be contained in the report. Any subsequent decisions made based on the data must be made after proper review and assessment of the impact of such information. In no event shall ThoughtBuzz be liable to you or your company for any lost profits, lost revenue, interest, goodwill, lost data, cost of procuring substitute services or for any indirect, incidental, special, or consequential damages of any kind, however arising, that are related to these terms, whether in contract, tort or negligence, or any legal theory.
