Transcript
Page 1: The Services Enabling Platform - F Depuydt

The Services Enabling PlatformA Network Services Provider point of viewDr. Francis Depuydt, Belgacom Advanced Network Services

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Overview

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The Broadband Landscape in BelgiumFierce competition with Telenet drove broadband prices down to the

lowest price levels in Europe for the highest performance

EUR

Download speedKbps

KPN Planet Internet – NL – ADSL

Deutsche Telekom – DE – ADSL

BT Openworld – UK – ADSL

Telewest – UK – Cable

UPC Chello – NL – Cable

France Telecom – FR – ADSL

Telenet – BE – Cable

Belgacom Skynet – BE – ADSL

Noos – FR – Cable

0 10 20 30 40 50 60

0 1000 2000 3000 4000

Minimum monthly priceDownload speed

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The Vision : EasyServices Technology Platform

SERVICES& CONTENT

EASYOFFICEEASYHOME

SERVICESENABLINGPLATFORM

• Fast time to market (no killer app!)• Investment efficiency by re-use• Open for service aggregator business model

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Nice, but what does the Market tell us?

No clear trends on demands from the marketIndications:

Entertainment (especially movie and TV) on demandSome forms of remote home control

But: Big Brother effect...

CHALLENGE = explain the value of the connected home to consumersWillingness to pay for home gateway is unclear

Discussion: rental or sales?Internet or Telco Network – based?

Eg Movielink.com – VoD over the Internet

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Closing the Functionality Gap

online ordering of VAS, self-provisioning, instant fulfilmentDigital Rights Managementfull integration in BGC's operational processes: fulfilment, assurance,

billingopen interface to 3rd party service provider

zero-touch installation and no-hassle configuration

online e-payment tools: micro-payments, pre- and post-payments, anonymous payments, e-wallets, PPU, …

real-time billingguaranteed service qualityfast on-demand content delivery (CDN, hosting, …)flexible control levels (parental/company control, profiles, …)cross-application user mgmtidentification at individual level

Tomorow's broadband services environment requires

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2003 2004 2005 2006 2007 2008

NETWORK ACCESS

ADSL -> xDSL?

BROADBAND SERVICES SERVICES MASTERPLAN

OSS / BSS Order handling Billing Provisioning E-channels Activation Trouble handling …

ENABLING INFRASTRUCTURE

NETWORK SERVICES

Services Enabling Platform (SEP)

Network Resources Control (NRC)

Content Delivery Network (CDN)

Home/Office Gateway (HGW)

Next-generation Network (NGN)

(more info)

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Services Enabling Platform – The Business CasePOTSVAS

DigTV

VoD VideoTel

EasyHome

EasyOffice

Access ASP

S12EWSD

IN SCP

IN SMP

Order handling Provisioning Trouble handling

Billing CRM E-channels

Activation Monitoring Network inventory

Usage collection

BS

SO

SS

Serv

ice layer

Netw

ork

...

Process w

orld

Runtim

e service and n

etwork w

orld

BAS

AAA

NRC

RuntimeVol pack

logic

CDN

STB

middleware

servicelogic

Identitymgmt

DRM

STB’

NGNservers

servicelogic

Identitymgmt

Runtimepricing

gateway

CPEmgmt

servicelogic

Identitymgmt

Runtimepricing

gateway

CPEmgmt

servicelogic

Identitymgmt

Runtimepricing

STBmulticastencoders

NRC

middleware

servicelogic

Identitymgmt

RuntimepricingE-payment

CPE mgmt

servicelogic

Identitymgmt

Runtimepricing

softwareservers

CDNCDN CDN

appapp app portal

E-payment

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Services Enabling Platform – The Business CasePOTSVAS

DigTV

VoD VideoTel

EasyHome

EasyOffice

Access ASP

S12EWSD

IN SCP

IN SMP

Order handling Provisioning Trouble handling

Billing CRM E-channels

Activation Monitoring Network inventory

Usage collection

BS

SO

SS

Serv

ice layer

Netw

ork

...

Process w

orld

Runtim

e service and n

etwork w

orld

BAS

AAA

NRC

RuntimeVol pack

logic

CDN

STB

middleware

servicelogic

Identitymgmt

DRM

STB’

NGNservers

servicelogic

Identitymgmt

Runtimepricing

gateway

CPEmgmt

servicelogic

Identitymgmt

Runtimepricing

gateway

CPEmgmt

servicelogic

Identitymgmt

Runtimepricing

STBmulticastencoders

NRC

middleware

servicelogic

Identitymgmt

RuntimepricingE-payment

CPE mgmt

servicelogic

Identitymgmt

Runtimepricing

softwareservers

CDNCDN CDN

appapp app portal

E-payment

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Towards a Component ArchitecturePortal & Access Session

Layer

Network ControlDevice Mgmt Content Mgmt

SRB/Policy

Manager

BRAS IMSDSLAMOSS

Netw Mediation

Soft-Switch

VideoServer

GameServer

StorageServer

UserMgmt

Service Profile Mgmt

SubscriptionMgmt

RGWGame ConsolesSTBsStreaming DevicesCamerasPCs/LaptopsWireless LinksPDAs

Open Interfacing Layer

IdentityMgmt

Service Session Management

Service Management

… …

SEP Middleware

SLEESLEE

Customer & SubscriberManagement

InternalCapabilities

Business RuleMgmt

Scheduling &Time Mgmt

Billing RuleMgmt

Sil

o I

nte

gra

tio

n

Agnostic Integration Interfaces

Execution Pipeline

Home Network Backbone Network Service Networks

Open core platform capability interfaces to 3rd parties

Open B2B service interfaces to 3rd parties

Service Implementation Dow

nst

ream

Bil

lin

g S

yst

em

s

Portal & Access SessionLayer

Network ControlNetwork ControlDevice MgmtDevice Mgmt Content MgmtContent Mgmt

SRB/Policy

Manager

SRB/Policy

Manager

BRASBRAS IMSIMSDSLAMDSLAMOSSOSS

Netw MediationNetw Mediation

Soft-SwitchSoft-

SwitchVideoServerVideoServer

GameServerGameServer

StorageServerStorageServer

UserMgmt

Service Profile Mgmt

SubscriptionMgmt

RGWRGWGame ConsolesSTBsStreaming DevicesCamerasPCs/LaptopsWireless LinksPDAs

Open Interfacing Layer

IdentityMgmt

Service Session Management

Service Session Management

Service Management

Service Management

… …

SEP Middleware

SLEESLEE

Customer & SubscriberManagement

InternalCapabilities

Business RuleMgmt

Scheduling &Time Mgmt

Billing RuleMgmt

Sil

o I

nte

gra

tio

nS

ilo I

nte

gra

tio

n

Agnostic Integration Interfaces

Execution Pipeline

Home Network Backbone Network Service Networks

Open core platform capability interfaces to 3rd parties

Open B2B service interfaces to 3rd parties

Service Implementation Dow

nst

ream

Bil

lin

g S

yst

em

s

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SEP Modules in scope

IT middleware

NGNServers

contentDeliveryNetwork

STBMiddleware

iTVPlatform(eg MHP)

NetworkResourcecontrol

portalsUser &

Identitymgmt

ServiceLogic

execution

ChargingLogic &

Mediation

E-payment

Servicemgmt

BSSI/f

OSSI/f

FulfilmentAssuranceBilling

ActivationMonitoringInventory

Devicemgmt

Open Questions on Architecture:

• Video Middleware integration?• OSGi for device management, or more?• OSGi or MHP, or both, on the set-top box?

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Service Platform is part of end-2-end chain

E-c

han

nel

Po

rtal

BS

S/

OS

SS

EP

Netw

ork

OMSCOBCDB

ROSY

User/Profile MgmtModule

Service MgmtModule

E-PaymentSystem

e-WalletMgmt

VC-NGN

DHCP-NGN

NIM

CID ↔ Account(ViTel)

Device Mgmt Module

SSID ↔ TrailId(NA)

AAA

NGN Call ServersPresence Srvr

SE

P

NPS

RetailStore-Front

DHCPSrvr

MediationEngine

NGNAppSrv

1

2

3

5 4

6

8

9

11

PM

Retail E-channel Id Mgmt Module WS B2B Front-EndReseller

e-OMS

RT Rating &RT Pricing

Engine

SLEE

10

13

1

Password Generator

7

12

E-c

han

nel

Po

rtal

BS

S/

OS

SS

EP

Netw

ork

OMSCOBCDB

ROSY

User/Profile MgmtModule

Service MgmtModule

E-PaymentSystem

e-WalletMgmt

VC-NGN

DHCP-NGN

NIM

CID ↔ Account(ViTel)

Device Mgmt Module

SSID ↔ TrailId(NA)

AAA

NGN Call ServersPresence Srvr

SE

P

NPS

RetailStore-Front

DHCPSrvr

MediationEngine

NGNAppSrv

1

2

3

5 4

6

8

9

11

PM

Retail E-channel Id Mgmt Module WS B2B Front-EndReseller

e-OMS

RT Rating &RT Pricing

Engine

SLEE

10

13

1

Password Generator

7

12

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The Connected Home – Reference Architecture

Home NetworkHomeGateway

DSL

...OK, we’ve seen this before. Let’s get down to business.

THE HOT SPOTS

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Home Gateway IssuesHome Gateway is key to achieve plug-and-playFirst role: get the connectivityright!

Teleworking tunnelsVideo pipes

How much intelligence?HGv1: SNMP, telnetHGv2: OSGiHGv3: integrated with STB

Cost below 150 €Or lower

Sold or rented?Service provider business case

When video-grade Wifi?802.11g/a/...

Telco-grade QoSWill telco assume responsability?Re-use of existing wires –when?

CoaxTelephone wiresPower lines

Wireless will have limitations

Home Network Issues

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Set-top Box IssuesMulti-service Set-top Boxes

When?Open middleware

OSGi?MHP?

Videotelephony on STB

Move domotics out of home gateway

Separate devicePC-based services?

Very expensive for AssuranceWhere is the Media Server?

Short-term: PCSee above

Other Issues

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The EasyOffice is very similar to the EasyHome, but...

Vision = the Office in a BoxServices are different than Home ServicesOffice gateway is different. For instance:

More featuresVoiceVoIPHard disk

Challenges:Retail channelsMulti-OS environment in SME

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Dear Santa, could you please give me...

A very cheap and flexible home gatewayso that I can up-sell like hell

A multi-service set-top boxso that I can upsell like hell

A modular and flexible service enabling platformBecause I don’t know what the killer app is going to be

Plug-and-play installation of new devices and servicesBecause I want to keep my customers

More focus on real value-added servicesAnd less science fiction in the industry fora on connected homes

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Questions?


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