Download - The One Centre Credentials

Strategy + Artistry

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THE ONE CENTRECredentials

Introduction

October 2014

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Welcome.

The One Centre71 York St, Sydney

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© 2014 The One Centre Group

Welcome to The One Centre.A multidisciplinary brand agency uniting visionary strategic thinking with cutting-edge creativity. !

Strategy + Artistry

Welcome.

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1. ABOUT 08 2. CENTRE 24

3. TEAM 27

4. CLIENTS 31

5. WORK 32

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Contents

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About us.

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Section 1.

ABOUT US

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It all begins at one.

http://theonecentre.com/

About us.

Watch About Us > https://vimeo.com/104680108

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https://vimeo.com/104680108


For nearly two decades we’ve helped world leading brands break new ground in the way they come to life and connect.

About us.

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© 2014 The One Centre Group!11

Specialising in positioning and integrated branding, our unique

structure unites a core team of strategists and concept creators

with a global network of specialist creative artists.

The goal? To create truly innovative ideas which transcend media

and elevate brands into the world of arts, culture and entertainment. Strategy + Artistry

About us.

What be believe.

Do something incredible.

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© 2012 The One Centre Group© 2014 The One Centre Group

What we believe.

Do something incredible.

We live in a creative

economy. Brands compete

with all forms of culture and

entertainment for audience

time and affection.

To succeed brands need to embody big ideas in their positioning not just execution.

Brands need to create powerful central ideas that inspire, engage and motivate people, linking their commercial opportunity to a consumer cause and culture.

Brands need to bring these ideas to life innovatively in everything they do, across every touchpoint, with multiple, integrated and surprising expressions.

Ultimately people seek significance and emotional connection.

Brands that stand for something bigger, and bring this to life in incredible ways, light up the world. They become powerful cultural and commercial forces.

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What we believe.

In a creative economy, we give brands powerful positioning ideas and elevate them into the world of arts, culture and entertainment. !

Strategy + Artistry

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What we do.

Positioning andintegrated branding.

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What we do.

Positioning and integrated branding.

We develop brand positioning

and bring it to life

innovatively through all

types of brand building

activity.

Our ideas transcend media, often involving multiple types of branding activity, and expressing and integrating across multiple brand touchpoints.

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01 Brand Identity

02 Brand Advertising

03 Branded Content

04 Branded Environments

05 Brand Experiences

06 Branded Products

07 Brand Platforms

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How we work.

Strategy + Artistry.

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What we do.

Strategy + Artistry.

To create truly innovative

ideas we developed a

uniquely flexible structure.

The One Centre model unites a core team of strategists and concept creators with a network of specialist creative artists from beyond the world of conventional marketing.

Generating the strategy and big idea, we design and direct a unique creative team to deliver each project, united under the umbrella of our leading multidisciplinary management expertise.

Nine Genres. One Centre.

The One Centre's creative artists network features independent creative and production specialists from nine genres:

01 Art & Design

02 Digital Arts & Technology

03 Writing for Screen & Print

04 Performing Arts

05 Video & Photography

06 Architecture Design

07 Industrial Design

08 Music

09 Fashion

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Where we work.

Worldwide.

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Where we work.

Worldwide.

Based in Sydney, we work

worldwide on local and

global brand initiatives.

Our experience spans most industries. Our platforms are designed to scale and translate across countries and cultures.

We work fluently in Asian and European languages.

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Our vision.

Centre for branding innovation.

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Our vision.

Centre for branding innovation.

Our vision is to create one of

the world’s great branding

innovation companies.

A place brands come to invent the future.

In one centre, clients have one-stop access to a team of visionary strategic thinkers and a global network of specialist creative artists from every genre.

Working anywhere, The One Centre provides leading brands an agile, artistically focussed alternative to the big branding conglomerates.

One high-calibre team purposed to bring brands to life with strategy and artistry: to do something incredible.

Strategy + Artistry

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Resources.

NEWSLETTERPUBLICATION

WEBSITEBROCHURE

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Section 2.

CENTRE

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Where strategy meets artistry.


Centre.

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Centre.

71 YORK ST, SYDNEY WORKSPACE WORKSHOPS

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Section 3.

TEAM

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Our leadership team.



Leadership.

Founder & CEOThe One Centre

JOHN FORD

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“Above all we are a

place of vision.

Where brands come

to invent the future.”


A strategic specialist with 20 years

experience in multidisciplinary

creative company leadership. John

trained as a brand strategist at DDB

and was appointed Head of

Planning and Partner at leading

creative networks Batey and TBWA

while in his twenties. In 1999, John

founded The One Centre, working

with local and global brands on

marketing innovation projects.John has been named one of

AdNews 40 under 40 ‘rising stars in

marketing’, was Founding Chairman

of the APG and currently serves on

the board of AIMIA, Australia’s peak

digital industry body.

LinkedIn: johnnyford

A client services, project

management and production

supervision specialist with 15 years

advertising agency experience

building integrated

communications campaigns and

strategic brand development. Katie

started her career at OgilvyOne and

has worked for leading creative and

integrated advertising agencies in

Australia and the UK including M&C

Saatchi, WWAV Rapp Collins, BDS

Beechwood and BWM, where she

also served on the board.

!LinkedIn: katiemolloy

A personal assistant and project

manager with 3 years experience,

Danica provides support to the

Leadership Team and key projects.

Prior to joining The One Centre,

Danica worked with the University

of Western Australia and Yamatji

Marlpa Aboriginal Corporation. She

is a First Class Honours Graduate in

European Studies, with bachelor

degrees both in European Studies

and Mass Communications.

!Linked In: danicajenkins

Danielle is editor of The One

Centre’s online publication,

Branded Arts Review. A writer and

communications specialist with12 years experience in the

advertising and marketing industry.

As a marketing journalist Danielle

has worked for leading trade titles

in Australia and the UK including

AdNews, Campaign, New Media Age

and Revolution. She has extensive

experience of publishing both in

print media and online, as well as

creating social media and digital

content strategies, content

marketing and brand publishing.

!Linked In: daniellelong1

A CFO with 18 years experience in

corporate financial management.

Richard has previously served as a

Partner at leading boutique

chartered accounting practice and

as Director/CFO of a large public

unlisted subsidiary of German

company owning 55% of Leighton

Holdings. He is joint CFO/CEO of The

Adcock Group, a private family

investment company and CFO of

The One Centre. Richard is a

member of the Institute of

Chartered Accountants.

!LinkedIn: richardcansick

Core team.

John Ford. FOUNDER & CEO Danielle Long. CONTENT EDITORDanica Jenkins. TEAM ASSISTANTRichard Cansick. CFOKatie Molloy. COO

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Section 4.

CLIENTS

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World leading brands.



Clients.

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Section 5.

WORK

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Showcase of multidisciplinary brand projects.


Work.

Watch our Showreel > https://vimeo.com/104477363

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Work.

From building concept stores for McDonald’s, to visioning fashion meccas for Nakheel, from shooting documentaries for GE, to creating global entertainment platforms for Audi, from rebranding Tiger Beer in 50 markets, to reinventing American Express airport experience worldwide, from films to music to live events, from digital platforms and publications to branded products and fashion, from pop-up shops and public art installations to TV shows and mobile exhibitions, it all begins at one.

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Work.

Two Wordsfor Tomorrow Transmedia Brand Campaign


GOVERNMENTLEADERSHIP

21%

STRONGECONOMY

8%

AUSTRALIANLIFESTYLE

4%

IMMIGRATIONPOLICY

3%

TAXATIONPOLICY

4%

POPULATIONGROWTH

2%

QUALITYEDUCATION

3%

CULTURALHARMONY

4%

CLEANENVIRONMENT

12 %

QUALITYHEALTHCARE

4%

AUSTRALIA’SBIGGESTCHALLENGES2012

TOP 10 THEMES12345678910

GOVERNMENT LEADERSHIPCLEAN ENVIRONMENTSTRONG ECONOMYAUSTRALIAN LIFESTYLETAXATION POLICYCULTURAL HARMONYQUALITY HEALTHCAREIMMIGRATION POLICYQUALITY EDUCATIONPOPULATION GROWTH

Two WordsFor Tomorrow

To find out more and interact with the data please visit:

twowordsfortomorrow.com.au

© GE Australia 2012

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Contact

Email. X Mobile. X Telephone. X Skype. X

Name. Title

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Watch case study > https://vimeo.com/52121562


Work.

!39 GE At Work Brand Experience


Contact

Email. X Mobile. X Telephone. X Skype. X

Name. Title

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Work.

Tiger Beer Positioning & Integrated Branding

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• refined serif - contemporary classic

Blunt PreciseBlocky Sleek

Shift

Wordmark

Brand Shifts from

Tiger Workshop, Nov 04

Tiger Project Senso - Presentation

Conceptual Principles - Icon & Wordmark

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Work.

F1 Concept Store Brand Environments !

Creativity.

F1 Concept Store

Work.

Audi TT Movement Brand Platform !!47


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Work.

Brand Terminal Brand Platform !!50

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Work.

8 Carrara Rd Brand Campaign !!53


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Work.

Fly Murcielago Branded Content

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Work.

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Section 6.

CONTACT

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Contact.

Email. [email protected]

Mobile. +614 1771 4637

Telephone. +612 8096 9700

LinkedIn. johnnyford

Twitter. @johnfordinc

John Ford Founder & CEO

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Live projects.

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C3 † Compassion

‘Family’

GE Healthcare

‘Twin Miracles’

Hamptons House

‘The United Unexpected’

Majans

‘The Magic’s in the Mix’

Download - The One Centre Credentials

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