1. Innovation & Strategy Mentor #DarkerMusicTalks facebook.com/TolisAivalis linkedin.com/in/Aivalis twitter.com/Aivalis (@aivalis) about.me/ivalis APOSTOLIS AIVALIS 2. MUSIC INDUSTRY My trip 3. MUSIC TRIP 1988 - Concert 1997 - BMG 2002- Ant1/Heaven 2003- Cosmousica 2004- SonyBMG 2008- MusicStart 2008 - MTV 2009- DigitaNet 2010 Spice Digital Label 2011- Spotify 4. Tolis Aivalis EW MUSIC INDUSTRY 5. MUSIC MARKET 2013 $15 Billion Digital: 54.7% - Physical: 45.3% Market: -6% Downloads: -1% Subscriptions: +51% 6. 2.43 million albums 7. MUSIC INDUSTRY The Greek Landscape 8. & mainstream Pop, , 9. Club & bar Concerts; 10. promotion , hit, video; 11. : Hits , , : Best of, 12. ONLINE : 70% digital, 30% physical iTunes rules 13. Label > CD > Clip > a Label = angel live 14. Live gigs ; 15. -, Mad Social media 16. ! Products & genres range No business thinking! Meta data 17. MUSIC INDUSTRY 18. Mainstream > Niche CD > Digital Album > tracks & experience > > 19. POP JAZZ; JAZZ ACID JAZZ; Long tail comes alive! 20. MY ADVISE Focus on a niche genre Be international Make great music 21. Web & mobile outlets ! Smart devices (phones, TVs, players) Cars (soon) 22. Stores (%) Online distributor (%) Stores (%) Online distributor (%) Label (%) 23. MY ADVISE Find an online distributor TheOrchard, CDBaby, Ditto, Mondo etc Make sure you are everywhere 24. FORMAT (!), CD, BLURAY, USB, STICK Digital MP3, MPG, JPG 25. MY ADVISE Start with digital Offer physical collectibles 26. Download VS Streaming VS Web & mobile 27. MY ADVISE YES to all 28. Audio: Albums, Tracks, Music & Voice Tones Video: Clips, Interviews, Backstage, Live Other: Images, Lyrics, Games, Cards, Collectibles 29. MY ADVISE Start with a single track Create more for promotion use 30. , , ads Live performance Sponsorships Synchronization TV, Cinema, Games, Ads 31. MY ADVISE Place your music online Focus on performance Create critical mass Find cross-media sponsors 32. : , , , Online: Web Site, Social Media Web Radios, Social Ads Music Communities 33. ONLINE Official landing page: A Web Site Stay in Touch An E-mail Newsletter An sms web service 34. ONLINE Social: Networking: Facebook, MySpace News: Twitter Photos: Instagram & Pinterest Videos: YouTube & Vimeo 35. ONLINE Music communities: Discovery: soundcloud.com, last.fm Live: ustream.tv, numubu.com Promo: reverbnation.com Contests: ourstage.com, jumpingfish.gr Deals: taxi.com, musicdealers.com Funding: sellaband.com, pledgemusic.com 36. MY ADVISE One name, look & feel All updated! All connected! 37. > Performance > > > sales > Loyalty 38. MY ADVISE Be connected! Be updated! Dont be afraid. Just #@!^$* do it! 39. NEW MUSIC INDUSTRY 40. (Label) (Label) (Label) (Label) (Label) () (Label) (Label) (Label) (Studio) Format (Label) 41. ( Label) ( Label) ( Label) (Label) ( Label) () ( Label) ( Label) ( Label) (Studio) Format ( Label) 42. ; & Consultant Label Manager Manager Label 43. TI & performance online Promotion + fan 44. TI bmi.com riaa.com, billboard.com, musicweek.com rollingstone.com ifpi.gr, mad.tv/section/musicandmedia/ 45. MY ADVISE Think big Be a great artist Become a musicpreneur 46. NEW MUSIC INDUSTRY 47. MUSIC FUTURE Anywhere, anytime, anyway Free > premium Branded Experience 48. Innovation & Strategy Mentor facebook.com/TolisAivalis linkedin.com/in/Aivalis twitter.com/Aivalis (@aivalis) about.me/ivalis APOSTOLIS AIVALIS