Download - The Little Red Hen Approach

©2009 www.thecreativityhub.com

‘The Little Red Hen’ Approach

http://www.thecreativityhub.com




RoryAnita





RoryAnita

“We design tools and trainingto help people apply

their creativity”.





Once Upon a Time a Little Red Hen found some grains of wheat...

“Who will help me plant these grains?” she asked.“Not I” said the Cat“Not I” said the Rat“Not I” said the Pig

“Then I will plant them myself” said The Little Red Hen

And so she did.

The Little Red Hen





“Who will help me cut the wheat?”“Not I” said the Cat“Not I” said the Rat“Not I” said the Pig

“Then I will cut it myself” said The Little Red HenAnd so she did.

...“Who will help me take the wheat to the miller?”

...“Not I”... etc.

...“Who will help me take the flour to the baker?”

...“Not I”... etc.

The Little Red Hen





Who will help me eat the bread?” asked the Little Red Hen.“I will” said the Cat,“I will” said the Rat,“I will” said the Pig.

“Oh no you won’t” said the Little Red Hen, “I will eat it myself”

And so she did!

The End.

The Little Red Hen





‘ The Little Red Hen’ Approach

What does a Cat, a Rat and a Pig know about bread?






Find the ‘Yes’ hidden in the ‘No’.






What is the smallest ‘next step’ to keep moving forward?






And......People get onboard when the time is right.




Rory’s Story Cubes®





Rory’s Story Cubes2004-2010




‘The Little Red Hen’ Approach 2003Rory’s Story Cubes





*Advanced Civilisation

2004Rory’s Story Cubes





I’ve got a great idea!Who will help me

make it?

Oh, just prototype it!

*baby #1.0 weeks old

need...sleep





MetaCube™






Who will buy this MetaCube™?

Coaches, Trainers & Therapists

Everyone Else






Roll up! Roll Up!Get your MetaCubes!!

Hey Rory! I’m using it for creative writing

in school.






Who will buy this MetaCube™?

Teachers,Primary Schools,Literacy Coordinators

Everyone Else







April 2005Dear Rory, I can understand your idea but not why you have chosen to use a Rubik's Cube. Do you propose creating a story from the images on one side, then mixing it up and starting again?In any case, although we are of course always looking for ways to develop the Rubik range, we don't believe that this idea is necessarily in keeping with the concept of the brand and would prefer not to pursue this idea.

I am sorry that we have not been able to be more helpful on this occasion.

C. TrussellSeven Towns Ltd.







Find the ‘Yes’ hidden in the ‘No’.

Rory’s Story Cubes





first prototype

version made by Kadon Games






Hmmm. We can’t sell these to shops.

A temporary solution... ...but not durable enough






Who will buyRory’s Story Cubes™?

Families around the world

Everyone Else

Teachers,Primary Schools,Literacy Coordinators







Who will help us finda manufacturer?

baby #2.0 on the way

And how will we pay for them?







What is the smallest ‘next step’ to keep moving forward?






Of course, we will provide each participant with a set

of Rory's Story Cubes.


that will payfor 500





How are we going to get them made on time??

Daddy!

baby #2.0child #1.0

Mama!






Cube Artwork

Dice Manufacturing

Box

Labels

Packing






First Run of 500(printed)Sold Out: May 2008






First Run of 500(printed)Sold Out: May 2008

But they still are not good enough for shops!






Second Run of 1200 (moulded)In-Stock: November 2008







Now that’s better!







Now that’s better!


baby #3.0




‘The Little Red Hen’ Approach 2008Rory’s Story CubesRory’s Story Cubes

...meanwhile





Recession

2008Rory’s Story CubesRory’s Story Cubes

...meanwhile





Who will helpus distribute

Rory’s Story Cubes?






it’s not there yet


*Paul Kelly

Rebranding





10,000 5,000

Rory’s Story CubesRory’s Story Cubes

*This is a whole other

story

2009/10




‘The Little Red Hen’ ApproachRory’s Story Cubes 2009

*eyesparks





Realistic physics‘Bumpy’ sounds and Rory needs shadows


*Conor McCluskey

iPhone Development





iPhone Development





2005 2008 2009 2010 2011 2012

2005-2012Rory’s Story Cubes

Sell more = Earn more, Right?





Who will helpus distribute

Rory’s Story Cubes? We won’t distribute......but we will license

them.

2009/10Rory’s Story Cubes





>2 sold to retailer

>4 sold to distributor


1 web sale

>40 sold via licensor





2005 2008 2009 2010 2011 2012

2005-2012Rory’s Story Cubes

Sell more = Earn more, Right?





Bill of Laiding

FOB Hong Kong

POSInners & Outers

LFC & FCLSafety Testing

Barcoding

Licensing Agreements

International Shipping

Warehousing & Logistics

Distribution Terms

We’re not inKansas anymore...






Who will help usgrow our business?






We will!


Invest NI





OK

Invest NI

Woohoo!







And......People get onboard when the time is right.






Nurenberg

Nürnberg International Toy Fair






What does a Cat, a Rat and a Pig know about bread?





What’s Next?





Packaging Redesign




2010

eBook





The Innovation Agent Toolkit ~ e-Book2007/08

e-BookRory O’ConnorAnita Murphy

innovation agent workbook

agent

innovation

innovation agent handbook

agent

innovation





e-BookSolve ~ Resolve ~ EvolveVolume 1.0

Rory O’Connor and Anita Murphy

The Innovation Agent Toolkit ~ e-Book 2010







© The Creativity Hub Ltd. 2010 Page 12 of 61

Reinforcing Your Awareness

Portable Memory Bank

The ideas and perceptions of today become the breakthrough innovations of tomorrow.

When to Use

Why Use This?

Keeping a Portable Memory Bank












When to Use

Why Use This?





The 3-Day ChallengeSteps: 01

02

03


References












When to Use

Why Use This?






02

03


References


Question Everything

Beliefs & Assumptions

Who are you?

Thoughts become Beliefs

For simplicity:

A belief is a statement of truth we make about ourselves or our world.An assumption is an expectation that we project onto new experiences, based on our beliefs and previous experiences.

Beliefs Worksheet












When to Use

Why Use This?






02

03


References


Question Everything


Who are you?


For simplicity:


Beliefs Worksheet


Question Everything


Limiting Beliefs

Examples of Limiting Beliefs

An example of how beliefs can form












When to Use

Why Use This?






02

03


References


Question Everything


Who are you?


For simplicity:


Beliefs Worksheet


Question Everything


Limiting Beliefs




Outrunning the Conscious Mind

Windtunnel

When to Use

How it Works

Windtunnel

Pour ForthDraw Out

15+

Windtunnel is one of the easiest, most powerful creative problem solving techniques












When to Use

Why Use This?






02

03


References


Question Everything


Who are you?


For simplicity:


Beliefs Worksheet


Question Everything


Limiting Beliefs





Windtunnel

When to Use

How it Works

Windtunnel

Pour ForthDraw Out

15+




Windtunnel

Set Up

01

02

03

04

05

06

Scoring the Question

07

Process

08

09

10

How to Windtunnel Alone

Tips for the Windtunneler Tips for the Listener












When to Use

Why Use This?






02

03


References


Question Everything


Who are you?


For simplicity:


Beliefs Worksheet


Question Everything


Limiting Beliefs





Windtunnel

When to Use

How it Works

Windtunnel

Pour ForthDraw Out

15+




Windtunnel

Set Up

01

02

03

04

05

06

Scoring the Question

07

Process

08

09

10

How to Windtunnel Alone

Tips for the Windtunneler Tips for the Listener


Windtunnel Worksheet

01

02

03

04

05

Windtunnel

0 1 2 3 4 5 6 7 8 9 10

Debrief

01 01

02 02

03 03

0 1 2 3 4 5 6 7 8 9 10

Win

dtun

nel W

orksheet





2010

iSolve





2005 ~ iSolve “ The Future of Mobile Problem Solving”

2005






+

2005






+

2005

*£2000




‘The Little Red Hen’ Approach2005 ~ iSolve

*Anita taught this process in Trinity in 2008

2005





It needs to be able to capture audio Shouldn’t be a

problem.

2005 ~ iSolve 2005





later...

Does it REALLY need to record audio?

NOOOOOO!!

2005 ~ iSolve 2005




‘The Little Red Hen’ Approach 2006iSolve





Gaga

*baby #2.0

2006iSolve





iPhone





iPad





We want to develop iSolve for the iPad...

Quick! To the EclipticLabs!!

2010iSolve

*Chris McClelland





We need to design earlier interventions

2009/10The Creative Curriculum




The Creative Curriculum





Of course I’ll be covering Design

Thinking.

Oh Sh*t!

When am I going to learn this?

2011The Creative Curriculum

*A Primary School Teacher




‘The Little Red Hen’ Approach 2009/10The Creative Curriculum




“Peoples”





Design a for a

2010/11Peoples




‘The Little Red Hen’ Approach 2010/11Peoples

Design a for a

*Our Superhero will be female




‘The Little Red Hen’ Approach 2010/11Peoples

BrenB




Questions




Thank You@roryoconnor@anitamurphy

@storycubes





*All profit goes to Refresh Belfast

£9.99

£6.99£9.99



Download - The Little Red Hen Approach

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