Campaign PlanCampaign PlanFOR ELECTION FOR ELECTION

YOU WANT THE VOTE ?YOU WANT THE VOTE ?

THE MAIN PARAMETERS

• Administration and committee

• Message and positioning• Budget• Vote goals, • Campaign timeline

Message

• What do I want to say?

• Why do I want to say it?

• Who do I want to listen?

• Is my message important and relevant to voters?

• How will I deliver this message?

Administration and Committee

• Are you on the ballot?• Are you sure you are on the ballot?• Who is supporting you?• Who are your friends, neighbors, family

and/or interest groups who will be most involved on your campaign?

• Who needs to be part of your committee for credibility or for momentum?

Positioning

• Me on me• Me on him• Him on him• Him on me

Budget

• Message delivery and campaign activity will dictate cost.

• Where will the money come from?• When will it arrive?• Am I using some of my own money?• When do I need the money?• When will I spend the money?

Fundraising

• Painful but necessary…• Finance committee• Direct Ask• Mail solicitations• Events

• How many registered voters live in my district?

• How many people voted last time?• What were the previous election

results?• Is this a Primary, General, or Special

election?• Where do I find this info?

Get-Out-The-Vote

• What does the law allow?• Volunteer component?• What are voters and volunteers

“used” to doing…if anything?• Paid component?• Absentee and early voting?

Timeline

• Election day backwards.

• When do I file for office?

• When do I talk to voters?

• When do I raise money?

• When do I talk to the press?

• When and how often do I talk to my supporters?