Download - The Collaborative Intranet
![Page 1: The Collaborative Intranet](https://reader034.vdocuments.mx/reader034/viewer/2022051513/546bab6cb4af9f932c8b4cdc/html5/thumbnails/1.jpg)
Employee Portal Evolution Masters:
The Collaborative Intranet
Richard Hare 29th November 2010
![Page 2: The Collaborative Intranet](https://reader034.vdocuments.mx/reader034/viewer/2022051513/546bab6cb4af9f932c8b4cdc/html5/thumbnails/2.jpg)
Who loves their intranet? (2004)
![Page 3: The Collaborative Intranet](https://reader034.vdocuments.mx/reader034/viewer/2022051513/546bab6cb4af9f932c8b4cdc/html5/thumbnails/3.jpg)
British American Tobacco at a glance
World’s most international tobacco groupBusiness in 180 countries, over 250 brandsGlobal market share approx. 13% Market leadership in more than 50 countries
Over 60,000 employees Most recent performance (2009)
£14.2 bn revenue £ 4.1 bn profit from operations £26.0 bn tax contribution
PICTURE 4
Drag picture over square to align or delete square if pictures are not
required
PICTURE 3
Drag picture over square to align or delete square if pictures are not
required
PICTURE 2
Drag picture over square to align or delete square if pictures are not
required
PICTURE 1
Drag picture over square to align or delete square if pictures are not
required
![Page 4: The Collaborative Intranet](https://reader034.vdocuments.mx/reader034/viewer/2022051513/546bab6cb4af9f932c8b4cdc/html5/thumbnails/4.jpg)
“No one’s using it…”
Search takes 20 seconds to return a meaningless result
Content out of date
Difficult to navigate when based on hierarchy
…but people still want sites
![Page 5: The Collaborative Intranet](https://reader034.vdocuments.mx/reader034/viewer/2022051513/546bab6cb4af9f932c8b4cdc/html5/thumbnails/5.jpg)
End markets diverging
![Page 6: The Collaborative Intranet](https://reader034.vdocuments.mx/reader034/viewer/2022051513/546bab6cb4af9f932c8b4cdc/html5/thumbnails/6.jpg)
Functions diverging
![Page 7: The Collaborative Intranet](https://reader034.vdocuments.mx/reader034/viewer/2022051513/546bab6cb4af9f932c8b4cdc/html5/thumbnails/7.jpg)
Strategy
Quick wins: Fix search Simplify content management
Medium term Adopt consistent look-and-feel Reorganise content
Long term Experiment with social tools
![Page 8: The Collaborative Intranet](https://reader034.vdocuments.mx/reader034/viewer/2022051513/546bab6cb4af9f932c8b4cdc/html5/thumbnails/8.jpg)
Prototype (2004)
![Page 9: The Collaborative Intranet](https://reader034.vdocuments.mx/reader034/viewer/2022051513/546bab6cb4af9f932c8b4cdc/html5/thumbnails/9.jpg)
Corporate brand
![Page 10: The Collaborative Intranet](https://reader034.vdocuments.mx/reader034/viewer/2022051513/546bab6cb4af9f932c8b4cdc/html5/thumbnails/10.jpg)
UK Prototype
![Page 11: The Collaborative Intranet](https://reader034.vdocuments.mx/reader034/viewer/2022051513/546bab6cb4af9f932c8b4cdc/html5/thumbnails/11.jpg)
Card sorting and benchmarking
![Page 12: The Collaborative Intranet](https://reader034.vdocuments.mx/reader034/viewer/2022051513/546bab6cb4af9f932c8b4cdc/html5/thumbnails/12.jpg)
Finished article
![Page 13: The Collaborative Intranet](https://reader034.vdocuments.mx/reader034/viewer/2022051513/546bab6cb4af9f932c8b4cdc/html5/thumbnails/13.jpg)
“Connect, collaborate, innovate…”
Social Media at British American Tobacco:
1997: On-line Communities
2004: Blogs
2008: Social Networking
![Page 14: The Collaborative Intranet](https://reader034.vdocuments.mx/reader034/viewer/2022051513/546bab6cb4af9f932c8b4cdc/html5/thumbnails/14.jpg)
Social Computing
“Web 1.0 was all about connecting people. It was
an interactive space… people to people… that was what the Web was
supposed to be all along.”
Sir Tim Berners-Lee, 2006
http://www.ibm.com/developerworks/podcast/dwi/cm-int082206.txt
Photo credit: http://www.flickr.com/photos/f7oor/405046410/
![Page 15: The Collaborative Intranet](https://reader034.vdocuments.mx/reader034/viewer/2022051513/546bab6cb4af9f932c8b4cdc/html5/thumbnails/15.jpg)
Your Voice 2005: Fear, uncertainty, doubt
Category 2: Open Minded
A 52 13 34
B 62 -9 * 13 25 *
(N) indicates 'Disagreeing' is the Favourable Response
Legend
British American TobaccoBAT YOUR VOICE 2005 (35428) vs. ISR GLOBAL HIGH PERFORMANCE NORM 2005 (147973)
Total Favourable
Total Unfavour-
able?
It is safe to say what you think in this company.
Differences From Benchmark
B. ISR GLOBAL HIGH PERFORMANCE NORM 2005 (147973)A. BAT YOUR VOICE 2005 (35428)
17.
Coloured Difference Bars indicate a statistically significant difference* indicates a statistically significant difference
0 25 50 75 100
52
62
0
-9
-30 -20 -10 0 10 20 30
![Page 16: The Collaborative Intranet](https://reader034.vdocuments.mx/reader034/viewer/2022051513/546bab6cb4af9f932c8b4cdc/html5/thumbnails/16.jpg)
Communities: Ten Years, Five Platforms
![Page 17: The Collaborative Intranet](https://reader034.vdocuments.mx/reader034/viewer/2022051513/546bab6cb4af9f932c8b4cdc/html5/thumbnails/17.jpg)
Workshop: ChangeNet (2005)
![Page 18: The Collaborative Intranet](https://reader034.vdocuments.mx/reader034/viewer/2022051513/546bab6cb4af9f932c8b4cdc/html5/thumbnails/18.jpg)
CommunityBuilder
![Page 19: The Collaborative Intranet](https://reader034.vdocuments.mx/reader034/viewer/2022051513/546bab6cb4af9f932c8b4cdc/html5/thumbnails/19.jpg)
2006: World Cup Forum
![Page 20: The Collaborative Intranet](https://reader034.vdocuments.mx/reader034/viewer/2022051513/546bab6cb4af9f932c8b4cdc/html5/thumbnails/20.jpg)
2007: Management Trainee Community
![Page 21: The Collaborative Intranet](https://reader034.vdocuments.mx/reader034/viewer/2022051513/546bab6cb4af9f932c8b4cdc/html5/thumbnails/21.jpg)
2004: “I want to try blogging”
Tom
(Change and Communications Manager, Global Operations and I.T.)
![Page 22: The Collaborative Intranet](https://reader034.vdocuments.mx/reader034/viewer/2022051513/546bab6cb4af9f932c8b4cdc/html5/thumbnails/22.jpg)
From SiteBuilder… (2005)
![Page 23: The Collaborative Intranet](https://reader034.vdocuments.mx/reader034/viewer/2022051513/546bab6cb4af9f932c8b4cdc/html5/thumbnails/23.jpg)
…to BlogCentral (2006)
![Page 24: The Collaborative Intranet](https://reader034.vdocuments.mx/reader034/viewer/2022051513/546bab6cb4af9f932c8b4cdc/html5/thumbnails/24.jpg)
Set expectations
![Page 25: The Collaborative Intranet](https://reader034.vdocuments.mx/reader034/viewer/2022051513/546bab6cb4af9f932c8b4cdc/html5/thumbnails/25.jpg)
Interact homepage with newsfeed
![Page 26: The Collaborative Intranet](https://reader034.vdocuments.mx/reader034/viewer/2022051513/546bab6cb4af9f932c8b4cdc/html5/thumbnails/26.jpg)
BlogCentral: Aug 2006 – April 2010
BlogCentral Users: Monthly
0
500
1000
1500
2000
2500
3000
3500
Users
![Page 27: The Collaborative Intranet](https://reader034.vdocuments.mx/reader034/viewer/2022051513/546bab6cb4af9f932c8b4cdc/html5/thumbnails/27.jpg)
Friendster to Facebook
2003 2005
2007 2007
![Page 28: The Collaborative Intranet](https://reader034.vdocuments.mx/reader034/viewer/2022051513/546bab6cb4af9f932c8b4cdc/html5/thumbnails/28.jpg)
2008: Connect
![Page 29: The Collaborative Intranet](https://reader034.vdocuments.mx/reader034/viewer/2022051513/546bab6cb4af9f932c8b4cdc/html5/thumbnails/29.jpg)
A global internal directory
![Page 30: The Collaborative Intranet](https://reader034.vdocuments.mx/reader034/viewer/2022051513/546bab6cb4af9f932c8b4cdc/html5/thumbnails/30.jpg)
UK network – by function
#madewithgephi
![Page 31: The Collaborative Intranet](https://reader034.vdocuments.mx/reader034/viewer/2022051513/546bab6cb4af9f932c8b4cdc/html5/thumbnails/31.jpg)
Category 11: Guiding Principles
A 65 10 25
B 52 13 * 13 * 34 *
C 54 11 * 13 * 33 *
D 67 -1 * 11 * 22 *
E 58 7 * 13 * 29 *
vs. 4 BENCHMARKS
E. TP-ISR GLOBAL FAST MOVING CONSUMER GOODS NORM (160316)B. BAT OVERALL 2005 (35428)
C. BAT OVERALL 2006 (38719)
British American Tobacco
D. TP-ISR GLOBAL HIGH PERFORMANCE COMPANIES NORM (145670)
13.
Coloured Difference Bars indicate a statistically significant difference
* indicates a statistically significant difference
BAT OVERALL 2008 (46067)
A. BAT OVERALL 2008 (46067)
Total Favourable
It is safe to say what you think in this Business Unit.
Differences From Benchmark
Total Unfavour-
able?
0 25 50 75 100
65
52
54
67
58
0
13
11
7
-1
-30 -20 -10 0 10 20 30
Your Voice 2008
![Page 32: The Collaborative Intranet](https://reader034.vdocuments.mx/reader034/viewer/2022051513/546bab6cb4af9f932c8b4cdc/html5/thumbnails/32.jpg)
The future…
![Page 33: The Collaborative Intranet](https://reader034.vdocuments.mx/reader034/viewer/2022051513/546bab6cb4af9f932c8b4cdc/html5/thumbnails/33.jpg)
The future…
![Page 34: The Collaborative Intranet](https://reader034.vdocuments.mx/reader034/viewer/2022051513/546bab6cb4af9f932c8b4cdc/html5/thumbnails/34.jpg)
Questions and discussion
Contact: www.twitter.com/richardhare
Blog: www.richardhare.com