How can Social Media work for you?

Lee MullinAutodesk and Crystal Ship Recorders

Who Am I?

• 2 alter-ego’s

• Autodesk Support

– Navisworks

• Record Label Boss

– Crystal Ship Recorders

– Promoter

– DJ

How I use Social Media

• 2 Facebook Accounts

– 8 ‘Pages’

• 4 Twitter Accounts

• 6 Youtube Channels

• 4 Myspace Accounts

• 1 LinkedIn Account

Social Media Stats

• Facebook - 640,000,000+ users Worldwide

• Twitter - 175,000,000+ users Worldwide

• LinkedIn - 100,000,000+ users Worldwide

• Google+ - 25,000,000+ users Worldwide

• Youtube – 3 billion views per day

Who do you want to reach

• New customers or existing ones?

• Why would they want to hear from you

• Why can’t they get this info elsewhere

Who does Social Media well?

Lady Gaga Effect

Stats

• Facebook43,000,000 ‘likes’

• Twitter13,000,000 followers

• Career Album Sales13,000,000+

What does Lady Gaga do?

• Provides exciting content

–Music videos

– Surprising Pictures

• Creates Debate

– Saying Controversial Things

– Doing Crazy Things

Pixies Effect

Stats

• Facebook830,000 ‘likes’

• Twitter40,000 followers

• Career Album Sales2,000,000+

What do The Pixies do?

• Provides exciting content

– Reusing older content

• Videos

• Music

• Creates debate

– Shares links to surveys, polls

Autodesk Effect

Stats

• Facebook800,000 ‘likes’

• Twitter40,000 followers

• Career Album Sales2,000,000+

What does Autodesk do?

• Provides exciting content

– Video Tutorials

– Blog Posts

• Creates debate

– Asks questions

– Link back to forums

How can you get the Gaga effect

Help files in a meat dress?

Say something crazy?

This is NOT real

What should you do?

• Post lots of content, old and new• Don't be afraid of reposting• Create conversations• Respond to conversations• Allow organic growth• Be involved

Length of a link

• Twitter – a couple of hours• Facebook – up to half a day• LinkedIn – Up to a couple of weeks• Youtube – from a few hours to weeks• Google+ - A couple of days• Yammer etc – depends on the group

All dependent on the quality of content

What should you NOT do

Don’t do it alone

• Unless you’re Google or Apple, who is going to follow multiple accounts for your brand?

• Combine messages

• Unify your goals, repurpose content

Quality not quantity

Don’t post on the wrong account

If you represent your brand

Be a brand ambassador

Once it’s out, you can’t take it down

Spelling mistakes, language, bad taste jokes are all out in the public

Consider your tone carefully

Be honest about who you are

Everyone's an expert

Don't pay an 'expert'Plenty on the internetPart of an overall marketing plan

Handy Tools

• Klout

• Hootsuite

• Tweetdeck

• MultiMi

• Plenty more available, check reviews

Stay aware of updates

• There's constant changes• Take advantage of new features

Internet Evolution

• Web 1.0 – Building Blocks• Web 2.0 – Everyone joins in• Web 3.0 – The Next Step

Web 1.0

• Static Content

– 1 way content

– Take it or leave it

Web 2.0

• Interactive communication

– Forums

– Social media

Web 3.0

• Artificial Intelligence

• Personalisation

• If you’re already behind now...

14/09/11

Q & A

14/09/11