Media Pack & Rate Card

tCn is a central, industry-specific and independent platform integrating the best aspects of social media technology for professional networking and digital marketing in the UK built environment.

Created by industry people for industry people, membership is available on a registration or invitation basis and connects professionals, companies and communities to share information and opportunity.

tCn offers a great way for companies to share information and promote their brand using industry-specific social media as part of their overall marketing strategy.

What is tCn?

Who is it for?

tCn attracts professionals across the UK built environment by offering a free industry-specific platform to connect with relevant people and share useful information. Members range from graduate to director level within architecture, design, engineering and contracting.

Working with industry associations gives tCn a diverse and ever-expanding membership base across multiple sectors. Partners include ICE – Institution of Civil Engineers, CIOB – Chartered Institute of Building, CIAT – Chartered Institute of Architectural Technologists, and ACA – Association of Consultant Architects, to name a few.

We are also offering web 2.0 technology to UK colleges and universities to promote our industry to the next generation of talent and act as a tool throughout their careers in the built environment.

tCn features

Fully optimised company profiles

Via membership upgrades, tCn offers additional features enabling company representatives to add industry-specific social media to their marketing mix.

Company profile listings provide fully optimised and searchable information about your location, contact details and services with links back to relevant pages within your site. Corporate Premium members can also add further RSS features to company profiles displaying news, jobs, twitter and blogs. New company listings appear on the site’s homepage and will also be distributed via the tCnFeeds Twitter channel for maximum exposure.

Share news and research articles

Use the power of social media to share news releases, research documents or analysis and guidance documents (these can include new products, projects wins/completions, white papers, case studies, reports, surveys or testimonials). Fully optimised links can be included in your articles taking people directly to designated website pages - great for increasing site traffic and SEO (search engine optimisation). New articles will feature on the site’s homepage, every member's landing page and will also be distributed via the @tCnFeeds Twitter channel for maximum exposure.

News and research articles posted on tCn have been proven to improve Google search rankings.

Share videosVideos are a cost-effective alternative to traditional advertising that is quickly becoming one of the most popular and powerful means of online marketing.

tCn members can create specific albums and share videos for promotion or educational purposes. All videos are relevant to the construction industry, providing news, interviews and information about company culture, careers, products, events and other initiatives.

Sharing options allow members to post links to their videos via other social media platforms including Twitter, Facebook and LinkedIn.

Develop online communitiesPublic and private communities can be created for organisations wishing to offer a central area for their members, employees, project teams, students or supply chain to connect with each other and share information.

Communities can be monitored and maintained by nominated members.

Host discussionsPublic and private discussion areas are available and can be created for specific sectors, demographics or areas of interest.

Members can view opinion from key organisations, have their say or start a discussion thread themselves.

Again, sharing options allow members to post links to their comments via other social media platforms including Twitter, Facebook and LinkedIn.

Launch, promote and discuss productsA products discussion area has been created for manufacturers and suppliers to interact directly with architects, buyers, surveyors and specifiers. Having found out about a new or upgraded product in a tCn news release, members can then start interacting, sharing further information including technical specification and reviews.

Again, sharing options allow members to post links to their product discussions via other social media platforms including Twitter, Facebook and LinkedIn.

Deploy banner advertisingRun of site banners are featured on every page of tCn (animated gif or jpg) Dimensions: 728px wide by 90px high

Normal cost: £200 per week + VAT

Early Adopter incentive: £600 per calendar month + VAT

Sponsor a key pageHave your company logo featured on key pages including People, Companies, Communities, News, Events, Videos, Polls, Products, Articles and Blogs. Dimensions: contact us for more informationCost: £1,000 per calendar month, £4,000 for six months or £6,000 for 12 months.

Contact advertise@tcn.uk.com for key page availability

Membership options

Membership optionstCn offer many free standard features helping members connect with each other while promoting themselves and their companies.

Organisations can improve their social media ‘fingerprint’ by upgrading to a:

Corporate Advanced Membership - £40 per month + vat

• fully optimised company profile• social media links• share up to two articles per month• listed on featured members page

Corporate Premium Membership-£75 per month + vat

All Corporate Advanced features plus:

• rss feeds• un-limited and featured articles• communities• listed on featured members page

Contact advertise@tcn.uk.com to discuss banner advertising and sponsorship as part of your membership upgrade.

Metrics

MetricsHeadline statistics (as at 1 March 2011)

Individual members: 2,430Company profiles: 219Communities: 46Videos: 224Blogs: 60Research Articles: 162News Articles: 79Events: 44 Monthly statistics (January 2011) Page views: 25,014Unique visitors: 3,414Quarterly visitor growth: 90%Bounce rate: 50%Average length of visit: 5m 47sAverage pages per visit: 5.3 pages% viewing 20+ pages 5.7%Loyalty (9+ visits): 16.7%% visits from UK: 81%

Advertising statistics(22 banners – 9 August 2010 -1 March 2011) Impressions (total): 316,800Average impressions: 14,400Total click-throughs: 896Average: 40 (0.28%)Best performing bannerclick-through: 0.40%

Other statistics @tCntweets followers: 1,360@tCnfeeds followers: 530tCn LinkedIn group: 1,089

www.tcn.uk.com