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Sample Portfolio of WorkUpdated August 31, 2011

© 2011 The Beauty Company • www.thebeautycompany.co

Before

Fiafini “Skincare for Sensitive Skin”


AfTer

Fiafini “The Science of Sensitive Skin”

Scope of Work• Brand positioning

• Brand visual articulation

• Logo and pantones

• Hero brand photography

• Primary & secondary packaging design

• Website copy and design

• Marketing & POS collateral


AfTer


PACKAGING, BrAND PHoToGrAPHy


AfTer


BrAND VISUAL ArTICULATIoN


AfTer


MArKeTING CoLLATerAL WeBSITe

TrADeSHoW BooTH


Before

Beauty Drink


AfTer

Glowelle “Age-Defying Antioxidant Supplement”

Scope of Work• Brand positioning strategy





• Marketing collateral

• National advertising


• Marketing & POS collateral

• National advertising


AfTer


PACKAGING, Hero BrAND PHoToGrAPHy VISUAL BrAND ArTICULATIoN


AfTer


MArKeTING CoLLATerAL


AfTer


WeBSITe

NATIoNAL ADVerTISING

PoS CoLLATerAL


Before

Jabot Cosmetics “Y&R’s fictional beauty brand”


AfTer

Jabot “Hollywood’s Backstage Beauty Secrets”

Scope of Work• Brand visual identity and

articulation strategy

• Logo and pantone

• Brand positioning




• Spokesperson/talent makeover and photography


• Marketing collateral


AfTer


Hero PHoToGrAPHy PACKAGING DESIGN & SWATCH PHOTOGRAPHY


AfTer


SPOKESPERSON/TALENT MAKEOVER AND PHOTOGRAPHY


AfTer


“ONE VOICE” BRAND BOOK


AfTer


NATIoNAL ADVerTISING eVeNT PoP DISPLAyS


AfTer


MICroSITe CoPy AND DeSIGN WeBSITe CoPy AND DeSIGN


Before

Mary Kay


AfTer

Mary Kay “Enriching Women’s Lives”


• Brand visual strategy

• Primary & secondary packaging design strategy


Before

Sophyto “Ethical Sustainable Science”


AfTer

Sophyto “Organic Science. Natural Beauty.”



• POS display strategy


AfTer

Sophyto “Organic Science. Natural Beauty.”

PRIMARY & SECONDARY PACKAGING PoS DISPLAy STrATeGy


Before

Resvology “Resveratrol Unleashed”


AfTer

Resvology “Gene Smart Skincare”




• Primary and secondary packaging design

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