Visual literacy terms

Gaze

This is a demand. It makes the audience feel included or as if we need to look at the object.

This is an offer. It makes the audience feel like we are not wanted.

Salience

Salience: the state or quality of an item that stands out relative to neighbouring items.

This red circle is the most salient

modality

This is low modality This is high modality

This is modality. modality is used to show how fake or real a picture is

Colour symbolismColour symbolism is the use of a particular colour in a visual image may represent particular moods or feelings.

This angel is white which represents peace and happiness where as the devil is black and red which is scary and deathly.

Vectors

An imagined line that directs our attention in a visual image.

Low angle shot

Taking a shot below the subject, making the subject look powerful or make the audience feel powerless. This shot may be used to make the person seem big and powerful

High angle shot

This shot is taken above the subject which makes the audience feel powerful or makes the subject look powerless or small.this shot may be used to show that the person is worthless or small

Eye level shot

This is an eye level shot, it makes the audience feel relaxed or makes the subject look neutral or calm. This shot may be used to sell a product or to show the persons expressions.

Close up

This is a close up, it makes the audience feel close to the person as if you know this person or you have a close relationship to the person.

This sought of shot may be used when the person wants to express an emotion or put attention to the point.

Extreme close up

This is an extreme close up, this makes the audience feel interment with the person or like you are in the persons head. This shot may be to give more detail to the person or thing.

Long shotThis is a long shot, it makes the audience feel less connected with the character it is used to show a full body image or the settings.

Extreme long shot

This is an extreme long shot it is used to show more of the scenery, it makes the audience feel as if we don’[ know the person or we don’t have a relationship with the person

Thankyou!!

Hope you liked it Ms Hewes