Task 13 - Pitch

To Bauer Media

My magazine is called Rewind and focuses more on the older music coming back into mainstream music. The artists would be a series of big famous artists who are perceived as classic, big and music royalty.

In the month in which my first issue would be made, such bands as U2, Kate Bush, Neil Diamond, Lady Gaga has gone back on tour and George Michael has rumoured that Wham will return.

introduction

The genre is of course what I have already mentioned. Mainstream pop/rock.

Your other magazines which you have published, include TV Quick, Bella, Kerrang and Q. These have lead you to become the third biggest publisher in the UK. Your target audiences have ranged from older women in the gossip magazines to the middle aged men in your music magazines. Although this magazine appeals to a much wider audience of both men and women of the ages 16-32.

introduction

Target Audience

The magazine I am creating will be aimed towards 16-30 year olds. In oppose to the magazines you already cover with an elder target audience. The concept of having another magazine with a younger audience means that you would sell more and overall your magazine company will overall then appeal to a more wide audience.

House Style

The House style of my magazine will follow a colour scheme of the similar colours shown in this presentation. With a red mast head similar also.

The font I will be using is also similar to the one being used here. As well as other fonts

ContentMy content for my first issue will include:

A top ten list – Everyone likes ratings and lists, and lists are quite popular in your magazine Q.

Tour information – New reviews on tours, and tour dates.

New Albums – Reviews of albums and what's coming up album wise.

Interview – interviews with big artists and newer artists who will appear to be hits.

Main Story

The main story in my magazine for the first issue, will be a male singer named Jamie who's band ‘Mirage’ The band was a late 90s band which split up in 2004. Jamie then done a short but big solo career In America and the UK, for around 6 years. Now he is returning with his band Mirage with a new image, new music, and new influence. They are releasing a new greatest hits album called – Mirage together and apart. The main interview, is featuring Jamie, who talks about his career and the new album.

Focus Group

https://www.surveymonkey.com/s/WKJBJFK

For my focus group of 5 people, who all enjoy the genre of music and magazine in which I am covering, commented on the way I have presented my Pitch.

They firstly said that when developing my pitch I should include more about advertisements and more about the content in my media pack.

They also said that that my house style is quite visual but, more images through out my pitch would be better.

Why Choose Rewind

Rewind, if taken by your company, could also be one of the biggest selling music magazines, similar to Q. This one appeals to a bigger target audience, however also appeals to a different type of music. Though both mainstream pop and rock. Rewind focuses more on the biggest selling artists, returning artists and the music ‘royals’.

Why choose Rewind

When asking Jamie a member of my focus group about his choice on music, he explained that as a 24 year old, who's profession is a brick layer, he struggles to listen to a lot of new music, due to not being able to listen to the radio a lot, he carried on to say that by purchasing a magazine with a lot of mainstream and popular artists he could then find out about the new music and go back to buying albums that he likes and would enjoy to play when he has free time.

Why Advertise With Rewind

Rewind, if published has the potential to become as big as Q or bigger, so to advertise in it would be a great move and gesture both towards Rewind, Bauer Media and those choosing to advertise.

A selection of choices, who could appear to advertise in the magazine:

Why Rewind and Not Q

o Q is the UK’s No.1 actively-purchased music magazine:

The magazine however has a further niche audience, whilst Kerrang also has a niche audience. Althougn with a magazine like Rewind, it could gate a further audience, though maybe not a mass audience, it will develop a further mass audience for Bauer Media.o Q has the youngest target audience than any

other monthly music magazine. This means that for those aged around the 30 mark do not have a personal magazine to buy. Though Rewind is aimed for also 16 year olds, classic artists who would appear in the magazine, would appeal more to a mature older audience.