Download - Suncorp Stadium - Case Study
Case study
Suncorp Stadium Signage
After a brief hiatus, Suncorp Stadium lights up the Brisbane Skyline again
In 2004 SignManager completed a landmark project. Suncorp had just renewed the
naming rights to Suncorp Stadium and asked SignManager to design signage concepts
that would make this an iconic landmark.
Suncorp's brief was that the signage design had to be simple, reliable, meet their
deadline and add value to the client's brand over the term of the sponsorship.
SignManager presented a design that included two major neon signs measuring 26m
x 3.6m (on the main entries) and a mixture of illuminated, spotlight and digitally
printed signage. In total there were 26 different sign types to be manufactured and
installed to adequately cover branding requirements. Within a 10 week timeframe,
through the process of design, engineering, council permits, manufacture and
installation, Suncorp's iconic signs became a reality.
Over the years, the signage at Suncorp Stadium performed well. However a violent
hail storm in November 2014 damaged the fragile glass neon in one of the two
external stadium signs. It was irreparable, so Suncorp briefed SignManager to redesign
them and incorporate the latest weather resistant power-saving LED technology.
As Suncorp favoured the aesthetics of the previous neon signage construction,
SignManager researched suitable alternatives and presented a market-leading LED
product for Suncorp's consideration. SignManager demonstrated the product's
impact resistance, power consumption ROI data and a light intensity study which
compared the original neon product against the LED alternative. The newer LED
solution was practical, cost effective, weather resistant and reliable, and Suncorp
decided to proceed with the newer technology.
Case study
Suncorp Stadium Signage
The project was completed in six months despite some challenges. The first
challenge the team faced involved delays with the manufacture and delivery of the
LED components that were made and shipped from the United States. Different time
zones made communication difficult and led to some late night phone calls to follow
up the service centre and couriers.
There were also restrictions on when the installation could occur. SignManager's
contractors liaised with the Stadium's facilities team to coordinate installation around
major sporting and music events. It was imperative that there were no disruptions to
Suncorp Stadium's program. It was also compulsory for one sign to remain
operational at all times, therefore flexibility and understanding was a must for our
installation contractor. They did an exceptional job and followed through efficiently.
Suncorp stands to benefit greatly in utilising LED technology in these signs.
The power consumption ROI data weighted in at a 50-60% reduction in comparison
with the former sign. That equates to a saving of $10-16K per annum. The impact
resistance of the product and long term efficiencies were key aspects in the
decision-making process.
The two Suncorp Stadium signs are icons in the Australian skyline and the biggest
single site installation in the Southern Hemisphere. Senior Project Manager, Danny
Dalton, along with the SignManager team are very proud of the planning, design and
craftsmanship which is showcased in this landmark project. It confirms
SignManager's credibility as one of Australia's most capable sign designers.
www.signmanager.com.auT 1800 300 103
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