100% in field responses (429)Ages 18-24 yearsMale and Female5 Universities

• Keep the message Simple

• Make sure the message is Relevant

• Social Media is important to me

• Not ALL celebrities are celebrities to me

• I want the reward NOW

• You’ve got my attention while I’m eyeing that gadgets

• I want discounts

2011 Universal Themes

And the winner is… video

Media Support

Media on Campus

Winners

• OMG Award: MTN• Best GRP Advert: Unilever• Eye-catcher Award: CK One Shock• WTF Award: Just Juice• Out of the Box Award: PPC• Social Media Superstar: Levi’s Curve ID• Most Aspirational GRP: Unilever• Best 360 Campaign: BlackBerry