Dr. Mira Šunjić-Beus, redovan profesor1

Dr. Danijela Martinović, docent2

Mr. Ljiljan Veselinović3

STRATEŠKO UPRAVLJANJE TROŠKOVIMA

S POSEBNIM OSVRTOM NA

TROŠKOVE KOMPLEKSNOSTI

SAŽETAK:

Savremeni uvjeti poslovanja u globaliziranom svijetu i ekonomska kriza su stvorili potrebu redefiniranja

fundamenata na kojima poslovni svijet počiva. Potreba za izmjenom poslovne strategije, misije i vizije

poslovanja, zahtjevi za detaljnijim propitivanjem uloge kompanija, većom fleksibilnostiu kreiranju

operativnih modela i same organizacije preduzeća su fokus vratili na problematiku efikasnog strateškog

upravljanja kompanijama. Značajan aspekt strateškog upravljanja u uvjetima ekonomske krize

predstavlja i strateško upravljanje troškovima. Štoviše, efikasno upravljanje troškovima u savremenim

uvjetima poslovanja postaje poslovni imperativ. Efikasno upravljanje predstavlja odmak od

tradicionalnog koncepta upravljanja koji se svodio na smanjivanje troškova. Smanjivanje troškova kao

cilj se provodio neovisno o drugim ciljevima koji su se odnosili na povećanje konkurentnosti, kvalitete

proizvoda i usluga. Smanjivanje troškova, bez uvažavanja drugih dimenzija poslovanja i ciljeva

kompanija, je često bilo na uštrb kvalitete, konkurentnosti i održivog rasta i razvoja. Kratkoročni

profitni ciljevi nisu u obzir uzimali ostvarivanje gore navedenih dugoročnih ciljeva. Isto tako, pažnja se

nije dovoljno posvećivala prirodi samih troškova, njihovim uzročnicima i njihovoj vezi s ostvarenim

rezultatima. Govorilo se o neizbježnosti nastanka nekih vrsta troškova, o manjoj ili većoj mogućnosti

njihovog otklanjanja. Ekonomska teorija, počivajući na premisama savršene konkurencije, je razvila

koncept fiksnihi varijabilnih troškova. Mnogobrojne metode su razvijene u cilju utjecaja, tj. otklanjanja

i smanjivanja navedenih troškova. No, stvarni uvjeti poslovanja su dokazali postojanje nelinearnosti

troškova, dominaciju mješovitih (a ne čisto fiksnih i varijabilnih), kompleksnih troškova te postojanje

„neophodnih“ troškova za ostvarivanje ciljeva kompanije. Troškovi kvalitete (nazvani i troškovi za

kvalitetu, te troškovi nekvalitete) su najbolji primjer za navedeno. Kao rezultat evolucije ekonomske

teorije i prakse, sve manje se govori o smanjivanju, a sve više o upravljanju troškovima. U nastavku

teksta će biti riječi o strateškom upravljanju troškovima koje uvažava poslovnu strategiju i hijerarhiju

ciljeva kao i specifičnosti svake pojedine kompanije.

Ključne riječi:strateško upravljanje troškovima, troškovi, troškovi kompleksnosti

JEL:D24

STRATEGIC COST MANAGEMENT WITH PARTICULAR

OVERVIEW OF COMPLEXITY COSTS

1 Ekonomski fakultet u Sarajevu, Trg oslobođenja 1, 71000 Sarajevo, e-mail: mira.sunjic-beus@efsa.unsa.ba

2Ekonomski fakultet u Sarajevu, Trg oslobođenja 1, 71000 Sarajevo, e-mail: danijela.martinovic@efsa.unsa.ba

3Ekonomski fakultet u Sarajevu, Trg oslobođenja 1, 71000 Sarajevo, e-mail: ljiljan.veselinovic@efsa.unsa.ba

SUMMARY

Modern business conditions in a globalized world and the economic crisis havecreated a need to

redefine the foundations on which the businesses are based. The need for change in mission, vision and

business strategy requires more detailed examination of the role of companies, greater flexibility in

designing the operating model and effective strategic management. An important aspect of strategic

management isaspect of strategic cost management. Effective cost management in contemporary

business conditions is becoming a business imperative. Effective cost management has a different

approach from the traditional concept of management that is more focusedon reducing costs. Reducing

costs was carried out independently of other companies’ goalssuch as increased competitiveness,

quality of products and services etc. Reducing costs, without taking into account other dimensions of

business and company goals, was often done at the expense of quality, competitiveness and sustainable

growth and development. Short-term profit goals did not take into account the realization of the long-

term goals. Not enough attention is also paid to the nature of the costs themselves, their causes and their

relation to actual performances. Some costs were considered to be inevitable and effective management

of them could gain more or less improvement. Economic theory, resting on the premise of perfect

competition, has developed the concept of fixed and variable costs. Numerous methods have been

developed in order to analyze impact of these costs. However, the actual business conditions have

proven the existence of nonlinearity of the cost, the dominance of mixed (and not purely fixed and

variable), existence of complexity costs and “unavoidable”costs of achieving company goals. Quality

costs (also called expenses for the quality and cost of poor quality) are the best example for that. As a

result of the evolution of economic theory and practice, the less we talk about reducing, and more on

managing costs. This paper focuses on the strategic cost management that does not ignore the hierarchy

of business objectives, strategy and specifics of each company.

Mr. sc. Amra Abadžić, dipl. oec.4

ULOGA MENADŽMENTA U PROCESU MONITORINGA

STRATEGIJE LOKALNOG RAZVOJA U BOSNI I HERCEGOVINI

SAŽETAK

Lokalni razvoj je posljedica svojevremenog eksperimentiranja procesima decentralizacije usljed

intenzivnih procesa globalizacije privrede i povećavanja mobilnosti kapitala. Specifičnosti

menadžmenta monitoringa strategije lokalnog razvoja odnose se na specifičnosti planiranja i

organiziranja monitoringa strategije lokalnog razvoja, te ljudskim resursima koji se bave vođenjem

monitoringa strategije lokalnog razvoja u Bosni i Hercegovini. Monitoring osigurava menadžerima

projekta, odnosno strategije, kao i svim učesnicima lokalnog ekonomskog razvoja, da kontinuirano

osiguravaju povratnu informaciju o implementaciji te strategije, odnosno rezultatima te implementacije.

Učeći iz iskustava starih i novih zemalja članica EU, drugih zemalja pristupnica, regije i gradova

značajan broj lokalnih zajednica u Bosni i Hercegovini je aktivno pristupio strateškom planiranju

lokalnog razvoja. Očekivani rezultati treba da omoguće organima jedinica lokalne samouprave bolje

razumijevanje uloge i značaja procesa strateškog planiranja lokalnog razvoja, da jasno definišu

najvažnije uloge i odgovornosti, te da pravovremeno i kvalitetno donesu ključne odluke i izvrše svoje

obaveze posebno u provođenju monitoringa strategija i planova lokalnog razvoja.

Ključne riječi: menadžment, monitoring, strategija lokalnog razvoja

JEL:M 00, O 10

MANAGEMENT ROLE IN PROCESS OF LOCAL DEVELOPMENT

STRATEGY IN BOSNIA AND HERZEGOVINA

SUMMARY

Localdevelopment presents consequences of experimentation with decentralizationprocessdue

tointensiveprocessesof the economy’ globalizationand increasing of capital’ mobility. Specificsof

management monitoringof local developmentstrategy isrelatedto thespecificsof planningand

organizingof monitoringof local developmentstrategyandhuman resources who are dealing

withmanagement monitoringof local developmentstrategy in BosniaandHerzegovina.

Monitoringprovides to managers ofprojectandstrategies, as well as toall otherparticipantsof

localeconomic development, a possibility toprovidecontinuousfeedback of implementation of strategy

andresultsof thatimplementation.By learningfrom the experienceof oldand newEU member, than from

otherintrant’ countries, regions and cities,a significantnumber of localcommunities

inBosniaandHerzegovinahas activelyjoined to thestrategic planningof local development. Expected

resultsshouldprovide to thelocal governments abetterunderstanding of the roleandimportanceof

strategicplanningof local development. Based on expected results management should clearly define

theirmajorroles andresponsibilities, they also should timelyand qualitybring the key decisionsand to

4Vlada Brčko Distrikta, Bulevar mira 1., Brčko, Bosna i Hercegovina,

tel: +387 49 240 678; mob: +387 61 682 614; e-mail: amra.abadzic@bdcentral.net

perform theirduties, especially inthe implementationof monitoring strategies andlocal development

plans.

Keywords:management, monitoring, local development strategy

Nezir Huseinspahić 5

MJERENJE UTJECAJA OČEKIVANJA PACIJENATA NA

PERCIPIRANI KVALITET USLUGA KORIŠTENJEM

PONDERISANOG

SERVQUAL MODELA

SAŽETAK

Polazeći od osnovnih karakteristika modela mjerenja kvaliteta u radu prezentiramo rezultate

istraživanja provedenih među korisnicima zdravstvenih usluga i mjerenje utjecaja njihovih prethodnih

očekivanja na percepciju kvaliteta usluga koristeći ponderisani SERVQUAL model na bazi razlike

percipiranog i očekivanog kvaliteta. Predmet istraživanja je mjerenje percipiranih i očekivanih usluga

i upoređivanje rezultata u cilju ocjene percipiranog kvaliteta zdravstvenih usluga i utjecaju očekivanja

na nivo percipiranog funkcionalnog kvaliteta usluga. Rezultati istraživanja pokazali su da nivo

prethodnih očekivanja ima izuzetno visok značaj za percipiranje nivoa funkcionalnog kvaliteta za

pojedine vrste usluga. Ispitanici sa visokim nivoom očekivanja pokazali su visok nivo zahtjeva prema

zdravstvenoj ustanovi. To je uslovilo negativnu razliku između percipiranog i očekivanog kvaliteta kod

ovih korisnika implicirajući relativno visoke vrijednosti percipirano - očekivano. Istraživanje je

potvrdilo da se pri korištenju modela mjerenja kvaliteta usluga u zdravstvu potrebno voditi računa o

prethodnim očekivanjima pacijenata, te o njihovim karakteristikama i zahtjevima.

Ključne riječi: funkcionalni kvalitet zdravstvene usluge, percepcije i očekivanja pacijenata.

JEL:M53

MEASUREMENT OF INFLUENCE OF PATIENTS’ EXPECTATIONS

TO PERCEIVED SERVICE QUALITY BY USING WEIGHTED

SERVQUAL MODEL

SUMMARY

Starting from basic characteristics of measurement model of quality in the paper we present the results

of research conducted amongst users of health services and measurement of influence of their previous

expectations to perceived service quality using SERVQUAL model on the basis of the difference between

perceived and expected quality. The subject of research is measurement of perceived and expected

services and comparison of results for the purposes of validating perceived quality of health care

services and the influence of expectations to the level of perceived functional quality of services. The

results of research have shown that the level of previous expectations has extremely high significance

for perceiving the level of functional quality for individual types of services. The examinees with high

level of expectations have shown high level of demands towards health care institution. This has caused

negative difference between perceived and expected quality at these users, implying relatively high

values of perceived - expected. The research has confirmed that it is necessary to take care of previous

5dr. Nezir Huseinspahić, Zavod za zdravstveno osiguranje SBK / KSB, Novi Travnik.

expectations of patients, as well as of their characteristics and demands while using measurement model

of service quality in health care.

Key words: functional quality of health care service, perception and expectations of patients.

Ishak Mešić 6

Diana Babić 7

MARKETINGSTRATEGIJE TRGOVAČKIH PREDUZEĆA U BIH

SAŽETAK

Ovaj rad ima za cilj da istraži primjenu savremenih formi marketinških strategija u poslovanju

trgovačkih preduzeća u Bosni i Hercegovini. Promjene veličine i strukture trgovačkih preduzeća

prouzrokovale su restruktuiranje upravljanja istim, te inicirale razvoj i implementaciju savremenih

formi marketinških strategija u trgovačkim preduzećima u Bosni i Hercegovini.

Istraživanja sprovedena sa ciljem saznanja o primjeni savremenih formi marketinških strategija u

poslovanju trgovačkih preduzeća u Bosni i Hercegovini pokazala su da trgovačka preduzeća u našoj

zemlji primjenjuje različite varijante savremenih formi marketinških strategija poslovanja.

Rezultati navedenih istraživanja također su pokazali da, u cilju građenja konkurentske prednosti,

uspješna trgovačka preduzeća u Bosni i Hercegovini prihvaćaju ciljni marketingu kojem razlikuju

glavne tržišne segmente, odabirući jedan ili više tih segmenata i razvijajući ponudu i programe

marketing miksa prilagođene svakom segmentu posebno.

I dok strategijom segmentacije trgovci rješavaju problem približavanja ciljnim kupcima, dotle

strategijom diferenciranja trgovačka preduzeća općenito, pa i ona u Bosni i Hercegovini pokušavaju da

razrješe odnos sa sve oštrijom i nemilosrdnijom konkurencijom.

Istraživanja su pokazala da domaća trgovačka preduzeća na tržištu Bosne i Hercegovine prevashodno

razvijaju strategiju diferenciranja, dok inostrani trgovački lanci u BiH sa već izgrađenom reginonalnom

reputacijom, svoju konkurentsku prednost grade na osnovu strategije pozicioniranja.

Ključne riječi:marketing strategije, trgovina, konkurentska prednost

JEL: M30

MARKETINGSTRATEGIES OF

TRADING COMPANIES IN B&H

SUMMARY

Overall trade activity takes place between market purchases and sales market in very

competitiveenvironment. Successful operation of commercial companies in such a competitive

environment involves the application of modern forms of marketing strategies.

In fact, changes in size and structure of trade companies in Bosnia and Herzegovina caused restricting

of their management, and initiated the implementation of modern forms of marketing strategies in the

business of commercial enterprises in our country.

In theory and practice of commercial marketing, numerous of marketing strategies have been developed

numerous of marketing strategies, but there are three basic: segmenting, differentiating and positioning.

6Dr. sc. Ishak Mešić, vanredni profesor, Ekonomski fakultet Univerziteta u Zenici

7Mr. sc. Diana Babić, viši asistent, Ekonomski fakultet Univerziteta u Zenici

Therefore, successful commercial companies in Bosnia and Herzegovina are accepting target marketing

in which they recognized the main market segments, selecting one or more of these segments by

developing the offers of marketing mixes and programs customized for each of segment separately.

In particular, this is theopportunity for companies with narrow assortment , aiming especially at the

lower of market ,so theycan build their competitive advantage through the strategy mentioned above

(for example , Bosnian company "Mega-M" is the exclusive distributor of white cement from Slovakia

to Bosnia, supplying targeted groups of consumers: producers of building facades and warehouses and

it successfully builds its competitive advantage).

Then, commercial companiesin Bosnia and Herzegovina, which areengaged in wholesale and retail

trade in oil, oil derivates, mean of transportation (“Petrol”, “Hold the INA”, “OMV”, “Hifa”, car

showrooms…),build their segmentation strategy and their competitive advantage, since they have

clearly defined characteristics of the target segment.

Even though, general commercial companies, including local commercial companies in Bosnia and

Herzegovina, seek to build competitive advantage with differentiation strategy and defend

themselvesfrom upcoming competition offoreign commercial companies in our market. Relying on the

knowledge of the peculiarities of the domestic market and knowing the pulse of the Bosnian buyer, they

try to build their competitive advantage.

And while the domestic commercial companies on the Bosnian market are trying to differentiate the

package offer, relying on the knowledge of the average domestic consumers ,their habits and

capabilities, at the same timeforeign trade chains with already built regional reputation and position,

havean advantage because potential customers in Bosnia and Herzegovina already know for them and

had already formed perception about them as a reliable supplier of a wide range of quality goods,

regardless of whether they are retailers ( Merkator , KonzumTuš ) or commercialenterprises of selected

range ( “Petrol”, “OBI”, “Merkur”, “Hold INA”).

Therefore, in the end it should be concluded that the implementation of modern forms of marketing

strategy is imperative for the successful operations of companies in Bosnia and Herzegovina.

Kywords:marketing strategy, trade, competitive advantage

Mr. Suad Huskić8

dr. Ishak Mešić9

ISTRAŽIVANJE ZADOVOLJSTVA

KORISNIKA JAVNIH USLUGA U

ORGANIMALOKALNE SAMOUPRAVE

SAŽETAK:

Zadovoljstvo korisnika uslugajavne uprave u Bosni i Hercegovini, zbog niza većih ili manjih problema,

često je marginalizirano ili zapostavljeno. Korisnici usluga, njihove potrebe i očekivanja, najčešće nisu

u prvom planu i nemaju adekvatan tretman. Premda u svijetu postoje dokazana iskustva u izgradnji

zadovoljstva korisnika usluga, u Bosni i Hercegovini organi uprave nemaju izgrađen sistem niti obavezu

da mjere zadovoljstvo korisnika i poduzimaju aktivnosti na njegovoj izgradnji.

U radu je predstavljen teoretski koncept kvaliteta usluge i zadovoljstva korisnika sa pregledom

najznačajnijih metoda mjerenja i istraživanja zadovoljstva korisnika usluga. Uz prikaz i procjenu

sadašnjih prilika i mogućnosti implementacije marketing koncepta u radu lokalne samouprave i uprave

u Bosni i Hercegovini, predstavljena su iskustva u reformi javne uprave i lokalne samouprave u

zemljama Evropske unije i svijetu.

U emprijiskom dijelu rada predstavljeno je provedeno istraživanje zadovoljstva korisnika usluga u šest

bosanskohercegovačkih općina, na uzorku od 606 ispitanika, primjenom prilagođenog SERVQUAL

anketnog upitnika. Provedenom statističkom analizom potvrđene su postavljene hipoteze o

prihvatljivosti SERVQUAL metode u istraživanju zadovoljstva korisnika usluga lokalne samouprave,

neispunjenju očekivanja korisnika usluga i utjecaju pojedinih faktora na postojanje zadovoljstva.

Ključne riječi: usluga, kvalitet usluga, zadovoljstvo korisnika usluga, SERVQUAL

JEL:M30, Z18

RESEARCH OF CONTENT OF PUBLIC SERVICE USERS IN LOCAL

GOVERNMENT AUTHORITIES

SUMMARY

Satisfaction of users of public services in Bosnia and Herzegovina, due to a number of other major or

minor problems is often marginalized or neglected.Service users, their needs and expectations aren't

usually in the foreground and are often without adequate treatment. Although worldwide there are

proven experience in building customer satisfaction services, Bosnia and Herzegovina's administrations

haven't built a system nor an obligation to measure customer satisfaction and take action on its

construction.

This paper presented theoretical concept of quality service and satisfaction of users, with an overview

of the most important methods of measurement and research of customer service. With a view and

8Općina Tešanj, Trg Alije Izetbegovića 11, suad.huskic@opcina-tesanj.ba

9Vanredni profesor, Ekonomski fakultet Univerziteta u Zenici,

evaluation of the present situation and possibility of implementing the concept of marketing in local

government and administration in Bosnia and Herzegovina, it is also presented the experience in the

public administration reform and local self-government in European Union countries and the world.

Empirical part ofthe research presented customer satisfaction survey that was carried out in six Bosnian

municipalities with606 people, using a customized SERVQUAL questionnaire. The statistical analysis

confirmed previously set hypotheses about the acceptability of SERVQUAL satisfaction survey

methods in researching customer satisfaction of local self-government services, incompliance of user

expectations services and the impact of individual factors to the existence of satisfaction.

Keywords: services, service quality, customer satisfaction,SERVQUAL

Ishak Mešić10

Đorđe Lazić11

Faruk Unkić12

UPRAVLJANJE ODNOSIMA SA KLIJENTIMA U

E-POSLOVANJU

SAŽETAK

Pred kompanijamase oduvijek postavljao zadatak zadržati klijente sa kojima se ostavrila poslovna

saradnja. E-poslovanje po svojim specifičnostima predstavlja poslovanje koje u principu nema

neposrednog fizičkog kontakta sa klijentima. Kompletan proces poslovanja se odvija u virtualnom

svijetu. Stoga se s pravom postavlja pitanje kako u virtualnom svijetu upravljati odnosima s klijentima

(CRM).Odnosi s klijentima u elektronskom poslovanju predstavljaju novu fazu razvoja marketinga.Ovi

odnosi ogledaju se u razvoju bliskih odnosa i saradnje kompanija sa partnerima, kupcima i

dobavljačima na internetu. Kompanije razvojem e-odnosa stvaraju konkurentsku prednost, a

istovremeno uvođenjem koncepta CRM ostvaruju zadovoljstvo i lojalnost njihovih klijenata u e-

poslovanju.

U radu će se nastojati ispitati koliko se globalni trendovi poslovanja primjenjuju u

bosanskohercegovačkim kompanijama koje se bave elektronskim poslovanjem i koliko su iste upoznate

sa konceptom CRM-a. Nastojaće se doći do informacija o tome koliko su ujedinjeni prodaja, marketing

i usluge klijentima u stvaranju jedinstvenog fronta naspram krajnjeg klijenta. Pored toga, nastojaće se

doći do informacije o tome koliko kompanija ima neko softversko rješenje kao potporu prodaji ikoje

kanale komunikacije koriste.

Cilj ovog rada je dana osnovu izvedenog istraživanja odredi koliko su kompanije upoznate sa konceptom

CRM-a i da li ga koriste u upravljanju u odnosima sa klijentima u elektronskom poslovanju.

Ključne riječi: marketing, odnosi s klijentima, e-poslovanje, lojalnost,konkurencija

JEL: M31

CUSTOMER RELATIONSHIP MANAGEMENT IN

E-BUSINESS

SUMMARY

Companies have always faced the task how to withhold the clients with whom they have realized business

coorperation. E-business in its specific form represents business which has no direct physical contact

with clients. The complete business process takes place in the virtual world. Therefore, it is rightly asked

how to manage relations with the clients in the virtual world. The relations with the clients in e- business

10Dr. sc. Ishak Mešić, vanredni profesor, Ekonomski fakultet Univerziteta u Zenici, Travnička 1, Zenica

11Mr. sc. Đorđe Lazić, dipl.ecc., Ekonomska škola Bijeljina, Račanska 96, Bijeljina

12Mr. sc. Faruk Unkić, profesor informatike, Mješovita srednja škola Tešanj, Patriotske lige S I/34 Tešanj

represent a new phase of marketing development.These relations are reflected in the development of

close relation and cooperation with partner companies, customers and suppliers on the

Internet.Companies developing e - relations create a competitive advantage while, in the meantime, they

also meet contentment and loyalty of their clients in e - business by introducing the CRM concept.

In this paper will be examined how much the global business trends are applied in Bosnian companies

which deal with e - business and how much they are familiar with the concept of CRM. We will try to

get information to what content sales; marketing and customer service are united in the creating of

united fronts toward the last client.In addition, we will try to get information how many companies have

a software solution to support the sale and use of communication channels.

The aim of this paper is to determine to what content the companies are familiar with the concept of

CRM based on the performed research and whether they are used to manage the relations with

customers in electronic business.

Key Words:marketing, customer relationships, e-business, loyalty, competition

JEL: M31

Prof.dr. Damir Kukić13

NOVI MEDIJI I ODNOSI S JAVNOŠĆU : INTERAKCIJA UNUTAR

DRUŠTVENIH MREŽA

SAŽETAK

Pojedina istraživanja, realizirana na ovim prostorima, već su dokazala kako različite (ne)privredne

organizacije shvataju značaj novih medija i kako ih nastoje, u što većoj mjeri, inkorporirati u svoje

svakodnevne aktivnosti. Novi mediji su uspostavili nove obrasce ponašanja jer su promijenili klasičnu

paradigmu komuniciranja. Sada je komunikacijski proces personaliziran što znači da svako ko je član

umreženog društva može kreirati, poslati ili primiti informaciju.

Svi koji se bave odnosima s javnostima trebaju usvojiti znanja za upravljanje novim medijima i upustiti

se u nove oblike komuniciranja. Upotreba novih medija u okviru PR-a označava i kreiranje novog

koncepta koji je povezan s pojmom community management. Ovaj koncept podrazumijeva poznavanje

društvenih medija, njihovu upotrebu za kreiranje i animiranje umreženih zajednica, te poznavanje

principa PR-a i karakteristika firme/organizacije za koju se modeliraju elektronske informacije u okviru

odnosa s javnostima.

Digitalna tehnologija omogućava ulazak u virtualni svijet gdje postoji mnoštvo poruka. Kreiranje

interesantne poruke koja doprinosi poboljšanju imidža i identiteta organizacije i ostvaruje ciljeve

odnosa s javnošću i ciljeve strateškog menadžmentasada zahtijeva i digitalnu pismenost, te novu vrstu

kreativnosti. Interakcija, komunikacija s klijentima, obraćanje različitim javnostima, uključivanje

velikog broja medija, te preferiranje odgovornosti, postali su uobičajeni ciljevi modernih odnosa s

javnošću.

Ključne riječi : novi mediji, odnosi s javnošću, interaktivnost, društvene mreže

JEL:D24

NEW MEDIA AND PUBLIC RELATIONS

SUMMARY

Some studiesrealizedin this region, have already demonstratedthat various(non) commercial

organizationsrealizethe importanceof new mediaand how theytry, as much as possible, incorporateinto

theirdaily activities. Newmediahave establishednew patternsof behaviorbecausethey changed

theparadigm ofclassicalcommunication. Nowis apersonalizedcommunication processwhich meansthat

everyone, whois amember of thenetwork society, can create,send,or receiveinformation.

All whoare engaged inpublic relationsshould adoptknowledgemanagementandnew mediato

engageinnew formsof communication.The useof newmedia inthePRindicates thecreationof a

newconceptthat is associatedwith the concept ofcommunitymanagement. This conceptimplies

aknowledge ofsocial media, their usefor creating andanimatingnetworkedcommunity, and knowledge

13Vanredni profesor na Pedagoškom fakultetu Univerziteta u Zenici,

e-mail: damirkukic@yahoo.com

ofpublic relationsprinciplesand characteristics ofthe firm/organizationfor

whichelectronicinformationismodeledin theframework ofpublic relations.

Digital technology allows you to enter a virtual world where there is a lot of messages. Creating an

interesting message, which contributes to improving the image and identity of the organization, which

achieves the objectives of public relations and strategic management objectives, and now requires

digital literacy, and a new kind of creativity. Interaction, communication with clients, addressing

different audiences, the inclusion of a large number of media, and the preference of responsibility, have

become common targets of modern public relations.

Key words : new media, public relations (PR), interactive, social network

Mr. sc. Ramiz Džaferović14

RAČUNOVODSTVENO PRIZNAVANJE I

MJERENJE FINANSIJSKIH OBAVEZA

SAŽETAK

Iako je važno uvijek voditi računa o priznavanju i mjerenju obaveza radi realnog bilansiranja pozicija,

a samim tim i radi izvještavanja, početno priznavanje je ipak osnova svega.

Tu se mogu napraviti greške i posljedice su velike samim tim što ne znamo koliko može trajati greška.

Ukoliko je greška derivatnog karaktera, greška je još veća. Zbog toga se naknadno vrednovanje

finansijske obaveze prihvata kao potreba i kao kontrola ranije učinjenog vrednovanja.

Posebno se greške manifestuju sa značajnim posljedicama kada je u pitanju priznavanje pogotovo ovih

pozicija koje su priznate, a nisu trebale biti,ili obrnuto onih koje nisu priznate, a trebale su biti

bilansirane. Štete u takvim slučajevima mogu biti nesagledive što daje važnost ovom pitanju.

Ključne riječi: početno priznavanje finansijskih obaveza, mjerenje finansijskih obaveza, naknadno

vrednovanje finansijskih obaveza, bilansiranje pozicija, kontrola učinjenog vrednovanja.

JEL: M41

ACCOUNTING RECOGNITION AND

FINANCIAL OBLIGATION MEASUREMENT

SUMMARY

Although it isimportant toalwaystake into account therecognitionand the measurement ofliabilitiesfor

therealbalancing ofpositionsand thereforefor reporting, initialrecognitionisstillthe basisof everything.

The errors can be made at this pointandthe consequencesare greatjust becausewe do not knowhow much

thaterrorcan last.

If the error is of derivative nature, it becomes even greater. Therefore,subsequentevaluation ofthe

financialliabilityis acceptedas a necessityandas a control of anearlierevaluation.

Particularly, errors manifestwith significantconsequenceswhenit comes torecognition,

especiallythosepositions thatarerecognized and they should not be, or the other way around,thosewhich

are not recognizedandtheyshouldbebalanced. Damagesin suchcases maybeunforeseeable, which

givesimportanceto this issue.

Key words: Initial recognition of financial liabilities,Measurement of financial liabilities, Subsequent

evealuation of financial liabilities, Position balancing, Evaluation control;

14Predsjednik Uprave Razvojne banke FBiH

Mr. Elida Ciriković15

ZNAČAJ KORPORATIVNE DRUŠTVENE ODGOVORNOSTI ZA

SAVREMENO POSLOVANJE

SAŽETAK

U savremenim uslovima poslovanja koncept korporativne društvene odgovornosti je sveopšte prihvaćen.

Pod pritiskom međunarodnih institucija, vlada, nevladinih organizacija, potrošača i ostalih

stejkholdera pojačava se pritisak prema kompanijama i preduzetnicima za primjenomovog koncepta i

doprinosa društvu i zajednici u kojoj posluju. Za zemlje u tranzicijii kompanije koje su u procesu

odvajanja vlasništva od upravljanja primjena koncepta korporativne društvene odgovornosti (KDO) je

način na koji kompanije mogu pristupiti odgovornom restruktuiranju. Primjena ovog koncepta dovodi i

do postizanja bolje konkurentske pozicije kompanije na nacionalnom i globalnom tržištu, čime doprinosi

i efektivnijem i efikasnijem poslovanju. Na ovaj se način ona može posmatrati i kao aktivnost društvenog

marketinga. S obzirom na značaj koji ima na poslovanje, aktivnosti KDO treba uključiti u startegijski

plan kompanije, jer njene aktivnosti treba da predstavljaju permanentne, kontinuirane

aktivnosti.Imajući u vidu brojne prednosti koje jedan ovakav koncept nosi sa sobom, odgovornost je

svake kompanije da stalno radi na preduzimaju mjera koje za cilj imaju stalno unapređenje KDO. U

kojoj mjeri će u tome uspjet zavisit će od nivoa svjesti i spremnosti svakog menadžera i radnika u

kompaniji.

Ključne riječi: socijalna odgovornost, marketing, zaštita potrošača, tranzicija, okruženje.

JEL:M14, M31, D18.

IMPORTANCE OF CORPORATE

SOCIAL RESPONSIBILITY FOR

MODERN BUSINESS OPERATIONS

SUMMARY

In modern business environment, the concept of corporate social responsibility is universally accepted.

Under the pressure of international institutions, governments, NGOs, consumers and other

stakeholders, the pressure on companies and entrepreneurs is more intensified inapplying this concept,

as well as society and the community contribution in which they operate. For a countries in transition

and companies that are in the process of separating ownership from management, application of the

concept of corporate social responsibility (CSR) is the way in whichcompanies can access responsible

restructuring. By applying this concept it leads to achieving a better competitive position of company

on national and global markets, thereby contributing to the effective and efficient operation. In this way,

it can be seen as a social marketing activity. Considering the effect it has on the business, the activities

of CSR should be included in the strategic plan of the company, since its activity should present the

permanent and continuous activities. Given the numerous advantages that such a concept entails, is the

15Fakultet Primijenjenih znanosti biznisa - Peć

responsibility of every company to constantly work on undertaking measures aiming at continuous

improvement of CSR. To what extent it will succeed, will depend on the level of awareness and readiness

of each manager and worker in the company.

Key words : social responsibility, marketing, cosumer protection, transition, environment.

JELclassification: M14,M31,D18.

Harun Kahvedžić16

PODUZETNIŠTVO I DRUŠTVENA ODGOVORNOST: PRIMJER

MALIH PREDUZEĆA U OPĆINI ZENICA

SAŽETAK

Iako se o društveno odgovornom poslovanju najčešće govori iz perspektive velikih preduzeća, neupitan

je značaj koji ovaj koncept ima za poslovanje malih i mikro preduzeća. Uspostavljanje čvrste etičke

osnove na samom početku poslovanja preduzeća pretpostavlja poslovanje preduzeća na društveno

odgovoran način i u njegovom daljem rastu i razvoju. Također, imajući u vidu da su mala preduzeća

nosioci ekonomskog rasta i razvoja velikog broja država, što je posebno izraženo u zemljama u razvoju,

te da se njihov broj u svijetu eksponencijalno povećava, to onda nameće potrebu da se koncept i zahtjevi

društvene odgovornosti stave i pred ovaj vid poslovnog djelovanja.

Članak se fokusira na razumijevanje i primjenu koncepta društvene odgovornosti iz perspektive malih

preduzeća koja se većinom nalaze u početnim fazama životnog ciklusa i pokazuje da li su i u kojoj mjeri

ova preduzeća društveno odgovorna. Rezultati istraživanja ukazuju da svjetski trendovi polako dopiru i

do malih preduzeća u lokalnoj zajednici koja, s obzirom na (finansijsku) situaciju u zemlji, pokazuju

zavidan nivo društvene odgovornosti. Mjesta napretku, naravno, uvijek ima pogotovo u oblasti mjerenja

stepena zadovoljstva potrošača i oblasti uključenosti interesnih skupina u proces donošenja odluka.

Ključne riječi: društvena odgovornost, poduzetništvo, zemlje u razvoju, interesne skupine

JEL: M14, L26, M12

ENTREPRENEURSHIP AND SOCIAL RESPONSIBILITY: EXAMPLE

OS SMALL ENTERPRISES IN ZENICA MUNICIPALITY

SUMMARY:

Although the social responsibility usually refers to large companies, the importance of this concept for

small and micro enterprises is unquestionable. Establishing a solid ethical basis when starting a

business assumes business operations in a socially responsible manner also in business’s subsequent

growth and development. Bearing in mind that small enterprises are the carriers of economic growth

and development of many countries, which is especially prevalent in developing countries, and that their

number increases exponentially in the world, this then imposes the requirement that the concept and

requirements of social responsibility are put before this type of business activity, also.

The article focuses on understanding and applying the concept of social responsibility from the

perspective of small enterprises, which are mostly in the initial stages of their life cycles and shows

whether and to what extent, these companies are socially responsible. The results suggest that global

trends are slowly reaching small enterprises in the local community, which, given the (financial)

situation in the country, have shown an enviable level of social responsibility. There is, of course, a lot

16Harun Kahvedžić, dipl.oecc., JU Služba za zapošljavanje ZDK, harun.kahvedzic@gmail.com

of space for improvement, especially in the field of measuring consumer satisfaction and areas of

involvement of stakeholders in decision-making process.

Key words:social responsibility, entrepreneurship, developing countries, stakeholders

JEL: M14, L26, M12

Doc. dr. sc. Suvad Isaković17

Doc. dr. sc. Kenan Crnkić18

Mr. sc. Dženan Kulović19

IDENTIFIKOVANJE FAKTORA KOMPETENTNOSTI MENADŽERA I

NAČINI NJIHOVOG RAZVOJA

SAŽETAK

Kako i na koji način menadžeri obavljaju svoj posao zavisi od mnogih faktora od koji su najznačajnije

kompetencije menadžera. U ovom radu su predstavljeni rezultati teorijskog i empirijskog istraživanja

kojim su identifikovane kompetencije menadžera zasnovane na znanju i kompetencije menadžera

zasnovane na osobnosti menadžera.

Nakon identifikovanja komepetencija menadžera predstavljen je model za razvijanje menadžerske

kompetentnosti. U modelu za razvijanje menadžerske kompetentnosti predlaže se usvajanje opštih,

posebnih i specifičnih znanja putem formalnog obrazovanja čime se postiže osposobljenost menadžera

koja se putem neformalnog obrazovanja pretvara u menadžerske vještine. Drugi tok razvijanja

menadžerskih kompetencija polazi od činjenice da menadžeri trebaju svoje elemente osobnosti u koje

spadaju kreativnost, strast, upornost i hrabrost, razvijati neformalnim obrazovanjem do menadžerskih

vještina. Menadžeri trebaju težiti uspostavljanju ravnoteže „dijamanta kompetentnosti“, odnosno, težiti

ravnomjernom razvoju menadžerskih kompetencija.

Ključne riječi:menadžeri, kompetencije, znanje, dijamant kompetentnosti

JEL:M12; J24.

IDENTIFICATION OF MANAGER COMPETENCE FACTORS AND

MANNERS OF THEIR DEVELOPMENT

SUMMARY

How, and in what way, managers do their job depends on many factors, of which the most important

are the competencies of managers. This paper presents the results of theoretical and empirical research

that identified competencies of managers based on knowledge, as well as competencies of managers

based on the personalities of managers.

After identification of manager competences, the paper presents the model for their development. The

model for development of managerial competence proposes the adoption of general, special and specific

knowledge through formal education, by which the manager is being trained for the managerial role,

which is further, trough informal education, being converted in managerial skills. The second course of

managerial competence development is based on the fact that managers need to develop elements of

17I T C d.o.o., Ul. Zmaja od Bosne bb, 72000 Zenica

18Ekonomski faultet u Sarajevu, Trg oslobođenja-Alija Izetbegović br. 1, 71000 Sarajevo 19Viši asistent, Katedra za menadžment, Ekonomski fakultet Univerziteta u Zenici

their personality, such as creativity, passion, persistence and courage, into managerial skills, through

non-formal education. Managers should seek to establish the equilibrium of "competences diamond",

i.e., they should seek to balance the development of their managerial competences.

Mr. sc. Dženan Kulović20

Mr. sc. Sead Omerčević21

Prof. dr. sc. Rifet Đogić22

UTJECAJ KOMPETENCIJA

MENADŽERA SREDNJEG NIVOANA

POSLOVNU USPJEŠNOST U RMU "KREKA"

SAŽETAK

Savremeno poslovanje sve više zahtijeva vrhunske menadžerske profile sa zavidnim nivoom znanja,

vještina i sposobnosti. U realnom životu izraz menadžer ne upotrebljava se za sva radna mjesta na

kojima se obavljaju menadžerske funkcije. Tokom obavljanja posla menadžeri koriste različite vještine

da bi obavili svoje temeljne funkcije i to u svim vrstama preduzeća bez razlike (velikim - malim,

proizvodnim - uslužnim, profitnim - neprofitnim). Međutim, svi menadžerski poslovi nisu isti s obzirom

da su različiti menadžeri odgovorni za različita područja rada i zauzimaju pozicije na različitim

razinama organizacijske hijerarhije. U tom se kontekstu razlikuju različiti tipovi menadžmenta s aspekta

razina i tipovi menadžmenta s obzirom na djelokrug odgovornosti. Kako bi efikasno i efektivno obavljali

poslove, oni se pored vještina koriste još i znanjima i sposobnostima što se jednom riječju naziva

kompetencijama. Kompetencije menadžerima pomažu u ostvarivanju visokih performansi što zahtijeva

temeljito poznavanje poslova i opskrbljenost potrebnim resursima. Da bi se moglo ostvariti visoke

performanse, neophodno je da menadžeri svih organizacijskih nivoa, a posebno menadžeri srednjeg

nivoa, temeljito poznaju svoj posao - da znaju šta rade i kako to rade. To im saznanje omogućava ne

samo da svoj posao obavljaju dobro na postojeći način, već i da predlažu, pa i da samo poduzimaju

mjere da postojeći način rada unaprijede. U tu su svrhu razvijene različite metode od kojih je

najpoznatija ona koja se odnosi na kružoke kvaliteta razvijena u Japanu.

Ključne riječi:menadžer, kompetencije, poslovna uspješnost.

JEL:M12, J24, L25

INFLUENCE OF MID-LEVEL MANAGEMENT COMPETENCE ON

BUSINESS SUCCESS AT

RMU "KREKA"

SUMMARY

Modern business operations require top manager profiles with a high level of knowledge, skill and

capability. In real life, the term manager is used for all jobs where management functions are performed.

In doing their job, managers utilise various skills to perform their fundamental functions and in all types

of enterprises, with no exceptions (large - small, production - services, profit - non-profit). However, all

manager jobs are not the same since different managers are responsible for different areas of work and

fill positions at different levels of an organisational hierarchy. In this context, there are different types

20Viši asistent, Katedra za menadžment, Ekonomski fakultet Univerziteta u Zenici 21Babilon d.o.o., Direktor društva, Alekse Šantića 45, 75 000 Tuzla, BiH

22Vanredni profesor, Katedra za menadžment, Ekonomski fakultet Univerziteta u Zenici

of management from the aspect of levels and types of management in terms of responsibility scope. In

order to perform their work efficiently and effectively, apart from skills they also use knowledge and

capability, in one word competences. Competences enable managers to accomplish high performance,

which requires comprehensive knowledge of works and supply of required resources. For the

accomplishment of high performance, managers from all organisational levels need to know their work

thoroughly - to know what they do and how they do it. This knowledge enables them not only to do their

job well, but also to propose and even merely take actions to improve the existing manner of work. To

that end, various methods have been developed, the most well known of is the one referring to a quality

circle, developed in Japan.

Key Words:manager, competences, business performance

Dragan Milovanović23

INOVATIVNOST KAO FAKTOR RAZVOJA

MALIH I SREDNJIH PREDUZEĆA U

BOSNI I HERCEGOVINI

SAŽETAK

Fеnоmеn mаlih i srеdnjih prеduzеćа imа vеоmа dugu i rаznоvrsnu istоriјu pоstојаnjа i rаzvоја u

mоdеrnim kаpitаlističkim zеmlјаmа sviјеtа. Nа nаšim prоstоrimа nаgli rаzvој mаlih i srеdnjih

prеduzеćа sе vеzuје zа nаgli rаzvој privаtnоg vlаsništvа, štо је zа pоslјеdicu imаlо inicirаnjе brojnih

pоkušаја оsnivаnjа i nаstајаnjа nоvih malih i srednjih prеduzеćа. Znаčај malih i srednjih preduzeća (u

daljem tekstu МSP) оglеdа sе u ulоzi kојu оvа prеduzеćа imајu u pоvеćаnju zаpоslеnоsti,

divеrzifikоvаnju privrеdnе strukturе, inоvаtivnој аktivnоsti i tеhničkоm prоgrеsu, rеаlizаciјi širih

društvеnih cilјеvа. U svijetu stalnih ekonomsko-finansijskih promena praćenih stalnim finansijskim

inovacijama, u uslovima globalne finansijske krize, kao uslov rasta i razvoja i prije svega opstanka

MSP-a nameće se potreba uvođenja inovacija. Inovacija predstavlja svaki sistem organizovanih i

svrsishodnih aktivnosti usmjerenih na stvaranje promjena (novi proizvod, proizvodni proces,

organizaciona struktura, stil upravljanja itd.). U radu ćemo posebnu pažnju posvetiti ulozi inovacija u

rastu i razvoju MSP-a. Izvršićemo presjek osnovnih teorijskih stavova o ulozi inovacija u rastu i razvoju

MSP-a, kao i analizu osnovnih parametara rasta i razvoja MSP-a. U radu ćemo izvršiti matematičku

analizu vrijednovanja efekata uvođenja inovacija u MSP na rast i razvoj MSP-a. Cilj rada je da se

vrijednosno kvantifikuje utjecaj uvođenja inovacija na rast i razvoj MSP-a. Cilj rada jeste, također, da

se na bazi praktične interpretacije vrijednovanja uvođenja inovacija u MSP-a i analize dobre inostrane

prakse, elaboriraju mogućnosti za poboljšanje efekata uvođenja inovacija u MSP-a. U rаdu su kоrištеnе

nаučnе mеtоdе dеdukciје, kоmpаrаtivnе аnаlizе i аnаlizе dоbrih primјеrа iz prаksе.

Intеrprеtаciја dоbiјеnih rеzultаtа trеbа dа pоsluži kао оsnоvа zа stručnu i nаučnu diskusiјu о ulozi

inovacija u rastu i razvoju MSP-a u Bosni i Hercegovini.

Klјučnе riјеči: Mala i srednja preduzeća, inovacije, restruktuiranje preduzeća, rast i razvoj

JEL:О31, О32, Х12;

INNOVATION AS DEVELOPMENT FACTOR IN SMALL AND

MEDIUM ENTERPRISES IN

BOSNIA AND HERZEGOVINA

SUMMARY

The phenomenon of small and medium enterprises has a long and varied history of existence and

development in modern capitalist countries. In our country, the sudden development of small and

medium enterprises is linked to the rapid development of private property, which resulted in numerous

attempts to initiate the establishment and formation of new small and medium enterprises.The

23Mr. Dragan Milovanović, dipl.ecc., Ekonomski fakultet, Univerzitet u Banjoj Luci, Majke Jugovića 4, 78000

Banja Luka

importance of small and medium enterprises (hereinafter SMEs) is reflected in the role that these

enterprises have to increase employment, diversification of economic structure, the innovative activities

and technical progress, the realization of broader social goals. In a world of constant economic and

financial changes accompanied by constant financial innovation in the global financial crisis, as a

condition of growth and development primarily for survival of SMEs there is a need to introduce

innovations.Innovation is any system of organized and purposeful activities aimed at making a change

(new products, production processes, organizational structure, management style, etc..). In this paper

we pay special attention to the role of innovation in growth and development of SMEs. Section shall

effect the basic theoretical views on the role of innovation in growth and development of SMEs, as well

as the analysis of basic parameters of growth and development of SMEs. In this paper, we perform a

mathematical analysis evaluating the effects of introducing innovation in SME growth and development

of SMEs. The aim of this study was to quantify the value impact of the introduction of innovation in

growth and development of SMEs. Aim is also to be based on the practical interpretation of the

evaluation of innovating SMEs and analysis of good practices abroad, to elaborate the possibilities for

improving the effects of introducing innovation in SMEs. The paper used the scientific method of

deduction, analysis and comparative analysis of best practices. Interpretation of results should serve as

a basis for professional and scientific discussion on the role of innovation in growth and development

of SMEs in Bosnia and Herzegovina.

Keywords: Small and medium enterprises, innovation, enterprise restructuring, growth and

development;

JEL: О31, О32, Х12;

DženanSkelić24

KREATIVNE TEHNIKE U FUNKCIJI INOVACIJSKIH PROCESA U

MENADŽMENTU

SAŽETAK

Rad se bavi, prije svega, kreativnošću i kreativnim djelovanjem kao jednom od značajnih kompetencija

suvremenog menadžera. Pri tome naglasak biva na sposobnostima, znanjima i vještinama osiguravanja

kreativnog okruženja i kreativne produkcije kroz timski rad i produkciju ideja i inovacija zasnovanih na

kreativnim metodama i tehnikama koje se najčešće koriste u procesu menadžmentainovacija.

Ključne riječi: kompetencija, menadžment, inovacija, kreativnost, grupne metode

JEL:O30, O31

CREATIVE TECHNIQUES IN FUNCTION OF INNOVATION

PROCESSES IN MANAGEMENT

SUMMARY

The paper deals above all with creativity and creative activity as one of the most important competences

of a modern manager. The main focus is on abilities, knowledge and skills which deal with managing

creativity and creative production through team work, idea production and innovations based on

creative methods and techniques which are most frequently used in the process of management

innovations.

Key words: competence, management, innovation, creativity, team methods

24Doc. dr., Pedagoški fakultetUniverziteta u Zenici

Van. prof. dr. Faruk Kozić25

DEMOKRATIJA EKONOMIJA

SAŽETAK

U radu se govori o odnosu demokratije i ekonomije i ljudskih prava. Analiza tog odnosa pokazuje da

postoji međusoban utjecaj. Demokratski ambijent pogoduje razvoju i funkcionisanju tržišne ekonomije

i porastu standarda ljudi. Napredak ekonomijepovezuje se sa napretkom pravde i demokratije u društvu.

Ekonomija i slobode su u čvrstojmeđusobnoj vezi. Kroz historiju su narodi mijenjali nedemokratske

sisteme pravednijim, sa više demokratije i sloboda. Kao i ostale države u tranziciji i BiH se suočava sa

sličnim problemima, korupcija, nepotizam, kriminal, sumnjive privatizacije.Uporedne analize pokazuju

da veći stepen demokratije dovodi do većeg i bržeg ekonomskog rasta. U većini savremenih država

tržišni sistem i demokratija zajedno egzistiraju.

Ključne riječi: demokratija, tržišna ekonomija, profit, tržište, demokratska društva, nedemokratska

društva, tranzicija

JEL:Z10, Z 13

DEMOCRACY AND ECONOMY

SUMMARY

Democraciesand economiesaretightlylinked.There is arelationship andinfluence. The

democraticatmosphere andenvironmentconducive todemocraticdevelopment andfunctioningmarket

economyandrisingstandard of living. Processeconomicsassociatedwiththe advancementof justiceand

democracyin society. Economicsandhuman freedomare inextricably connected. The conditionof

economic progressis the expansionof freedomand democracy. Throughouthistory, people andnations,

and were replacedwithnon-democraticsystemsfairerandmoredemocraticfreedoms.Historicalexperience

showsthat theprogress ofdemocracyin relation tosocial change, economic

incentives...BosniaandHerzegovinais facedwith similarproblems asother countriesin transition. The

movementtowards Europeanintegrationcomplicatesand slows downthe internalstructure ofthe country,

the remains of wartime past...In mostmodernsocietiesthe marketsystem

anddemocracyexisttogetherandcomplement each other. The trend ofthe spreadof democracyand

humanrightsopens upnew possibilitiesfor the development ofeconomyand marketeconomy.However, the

problem remainshowto reducethe crisis, recession, the gap between richand poor. Solutionscanonly

bedemocratic.

Concepts: democracy, market economy, profit, market, democratic society, non-democratic societies,

the transition

25Van. prof. dr. Faruk Kozić, Katedra za opće programske osnove, Pedagoški fakultet u Zenici,

Ul.Pehare 97, Zenica, faruk.kozic@pf.unze.ba

Margarita Matlievska26

FDI ATTRACTING

CASE OF THE REPUBLIC OF MACEDONIA

ABSTRACT

The core motivation for this research paper is to analyze the legislation that is fundamental for FDI

attracting in the Republic of Macedonia.

The Foreign Direct Investments (FDI) is a form of venture capital, which provides a foreign investor to

acquire rights to ownership, control and management on the basis of invested capital. The experience

has undoubtedly confirmed the fact that FDI is one of the fundamentals that enables and accelerates the

economic development of a national economy. Among other things, every national economy must have

adequate legislation that will enable a smooth attracting of foreign capital.

The main aim of the paper is to look upon the legal aspects for attracting the FDI. To some extent, the

paper covers the institutional mechanisms that profiled the framework for doing business.

The subject of the research are the laws that regulate this area, as well as the laws related to the fiscal

sector, foreign trade, foreign exchange operations, area of labour relations, etc.

The results of the research lead to the conclusion that the legal framework, as a significant factor of the

business environment in a country, gives numerous possibilities for an intensification of the FDI in the

Republic of Macedonia. In the last decade, the Republic of Macedonia has achieved significant results

in this area, but there is still the need for further improvement of the relevant legislation. This is more

important considering the insufficient volume of FDI.

JEL: R11

26 Doc. dr. Ekonomski fakultet, Univerzitet Goce Delcev Stip, Republika Makedonija

Biljana Petrevska27

Saso Koceski28

ENHANCING TOURISM PROMOTION BY

ENRICHED WEB-BASED PORTAL

ABSTRACT

Every country is interested in tourism development for its general contribution to national income and

economic growth. Since attracting a higher number of tourists is not a trouble-free process, particularly

in times of ever-changing environment, tourism promotion is detected as a way-out. The paper argues

the importance of creating a personalized tourism recommender. Moreover, it attempts to justify the

necessity of designing a web-based portal in order to assist tourists and travellers in the identification

of their holiday. The case of Macedonia as an empirical evidence reports on practical experience gained

from a successful implementation of a recommendation system for tourism promotion purposes.

Key words:Tourism; Promotion; Recommender; Macedonia.

JEL L83, L84, L86

27Asist. Prof., Goce Delcev” University - Stip, Faculty of Tourism and Business Logistics - Gevgelija, Krste

Misirkov bb, 2000 Stip, Macedonia

28Asist. Prof. “Goce Delcev” University - Stip, Faculty of Computer Science - Stip, Krste Misirkov bb, 2000 Stip,

Macedonia

Doc. dr. sci. Almin Dautbegović29

Mr. sci. Elmedin Ahmić30

ODUZIMANJA IMOVINSKE KORISTI

PRIBAVLJENE KRIVIČNIM DJELOM U

KRIVIČNOM ZAKONU BOSNE I HERCEGOVINE

SAŽETAK

Cilj institute oduzimanja imovinske koristi jeste uspostavljanje prvobitnog stanja koje je narušeno

počinjenjem krivičnog djela, a polazište je u tome da niko ne može (ili bar ne bi smio) zadržat imovinsku

korist pri bavljenu krivičnim djelom31. Njen je cilj ne dopustitini u kojemslučaju da se počinitelj

krivičnog djela neopravdano obogati, a osnovna je pretpostavka da je imovinska korist pribavljena

krivičnim djelom i da je uzročno povezana s njegovim izvršenjem. Osnovni je uvjet da je okrivljenik

imovinsku korist postigao izvršenjem krivičnog djela, da je u kauzalnom odnosu s izvršenjem djela

kojimože biti u formi izvršioca ili sa izvršiocem, te se njome obuhvaća svaka imovinska korist koja je

neposredno povezana s kriminalističkom radnjom. Ta mjera ima, s generalnog i posebnog preventivnog

stajališta,cilj pokazati da se zločin “ne isplati”, te odvratiti druge od činjenja novih krivičnih djela

imovinskog karaktera.

U povodu novog prednacrta Zakona o oduzimanju imovinske koristi izvršene krivičnim djelom i

prekršajima u Federaciji BiH biće u kratko elaborirano koje su to prednosti ovog zakona i same

pojedinosti kojega čine interesantnijim i bitnijim za državu uopće.

Ključne riječi: imovina, oduzimanje imovinske koristi, krivično djelo, oduzimanje, prošireno

oduzimanje.

JEL: K11, K35, P14, D23

CONFISCATION OF PROCEEDS FROM CRIME IN CRIMINAL CODE

OF BOSNIA AND HERZEGOVINA

SUMMARY

The importance ofseizure of propertyisusedto restore the originalconditionthat causedthe commission

ofthe crime, and the starting pointis thatnobodycan (or at least should not) to retain materialgain

acquired bycriminaloffense.Hergoal is tonotallowin anycase theperpetratorof

criminalactsunjustlyenrichabasicassumptionthat theproceeds ofcrimeand thatiscausallyrelated

29Pravni fakultet Univerziteta u Zenici

30Pravni fakultet Univerziteta u Zenici, (elmedin_ahmic@hotmail.com) 31KrivičnizakonBiH, (“Sl. glasnik BiH" br. 3/03, 32/03, 37/03, 54/04, 61/04, 30/05, 53/06, 55/06, 32/07 i

8/10.),čl.110 st.1.

tohisexecution. The basicrequirementisthat thedefendantgainachievedby criminalactsand

thatthecausalrelationwith the execution ofworks, which maybein the form ofa co-

perpetratororperpetrators, anditcoverseverygainisdirectlyrelated to thecriminalact. This

measurehasthegeneralandspecialpreventivegoalpositionnto show thatcrimeis"not worth" and to

deterothers fromcommittingnewcrimesof propertycharacter.

On the occasionof the newdraft law onforfeiture of propertyused bycriminal andmisconduct inthe

Federation Bosnia and Herzegovina,will bebrieflyelaboratedthe advantagesof this law

andthedetailsthat make itmore interestingandmore importantfor the countryin general inmodern times.

Key words:property, confiscation, criminal act, subtraction, extendedconfiscation