Download - Stories from the future - SXSW Report
AND OTHER SEMI-RELATED TALES
future
Stories fromthe
What we learnt:
heaps.
seriously... Heaps.
4things we think YOU NEED TO learn too
but... there are
Part 1“why you should
thank your parents for letting you play
video games”
SOCIAL LAYER
GAME LAYER
The gamification of social situationshas been around for ages
socially the game element has become
do thing = get reward
Go to a certain place at a certaintime to do a certain thing
Farmville/tamagotchi
I want that because it makesme feel important
Amex Black card/Xbox achievements
Progress dictated by completing aseries of tasks
linked-in progress bar
profile 80% complete leveling up
Everyone has to work togetherto solve something
Referral engines like DIGG
APPOINTMENT DYNAMIC INFLUENCE & STATUS
PROGRESSION DYNAMIC COMMUNAL DISCOVERY
The reason WHY we play impactshow well we play.
the reason why we play impactshow well we play
SETH PRIEBATCSH TALKED ABOUT SCHOOL AS A SOCIAL GAME
The point system for this game is gradesand grades aren’t that exciting
LEVELS
YEARS TESTS TEACHERS
CHECKPOINTS RULEMAKERS
What if School had a more excitingleveling up system
An avatar that leveled up over time in a fantastic way torepresent your achievements. like a pokemon
what if school had a more exciting‘leveling up’ system
An avatar that levelled up over time in a fantastic way torepresent your achievements - like a Pokemon
it’s not a traditional ‘game’
but gaming theory, added tosomething boring to make it fun
communal discovery /collaborative gaming
let’s play one.
Everyone working together to solve something
GET ME OFF THISFREAKING PLANET!
The world is screwed - all the superheros have turned into zombies and are ravaging the earth. There are 12 rocket ships leaving earth in 5 minutes and they need to be !lled quickly.
GET ME OFF THISFREAKING PLANET!
RULES:The person sitting to your left has to be
- born in the same month- born on a day lower than the number of your day
COUNTDOWN TO LIFT-OFF05:00:00
The lesson:
1. The game layer already exists
2. we have ways to define and articulate it - use them
3. draw on your experience - use your childhood, your play-time, everything
Part 2
“clients are people too, and people want
to be awesome”
Clients are like you and me
GO to their job every day,and trying to make it not suck or be lame.
they’re generally not stupid
ask this of your client:
do you make it easy for yourcustomers to succeed ?
ask this of ourselves:
do we make it easy for ourcustomers to succeed ?
if no, or not always then:
do we make it easIER for ourcustomers to succeed ?
HOW
some social panels bri went toto find out...
are we not men? reaching new dads
“Dads want to be able to have educated discussions about what’s best for their kids”
Their two most popular posts stroller designand the best food for certain age groups
Are we not men. Reaching New Dads
“Honesty in parenting resonates with both sexes – but there’s more opportunity in the Dad market because most parenting messages target Moms.”
social marketing in regulated industries
Social Marketing in regulated Industries
People like their anonymity when it comes to sensitive topics like health and money.
Involve Laywers from the start when developing anything social - it makes it easier for them to say yes.
‘Little Social Wins’ can help you slowly build leverage internally but being safe ! large returns.
The lesson:
1. all clients can be awesome, bankers or beer merchants - All of them
2. knowledge is key - look for the less obvious insights
3. make it easy to succeed
Part 3“don’t be mean to
the internet, it knows you better
than you do”
think of the internetas one big friendlyrobot monster
and he likes toeat data
everything you search
places you go
things you buy
every social action
feeds the robot monster
and it’s learning more
for us, it raises many questions:
do you know how to find this data ?
do you know how to USE IT ?
HOW IS OUR BRAND DATA SEEN ?
Does it reflect the real you ?
Does it provide any value ?
Look at your last 10 updates
do these really reflect who you are ?
are they valuable to your audience ?
are you more interested in attracting people without considering the types of
followers you need ?
share or solve - don’t shrillthere’s no need to talk if don’t have a point
respond 99% of the time - sometimes people just want to feel like they’re being heard
if heard, they feel like they’re being included
The lesson:
1. everything is online, and forming a holistic digital version of you
2. data! data! data!
3. technology is there to may things better, but usually isn’t enough
Part 4“cats are cute,
captions are cool.cats with captions will always rule”
Know who these guys are ?
The Oatmeal’s key lessons:
It’s not about you, or your product
Find funny truths, and exploit them
Nobody wants to read heaps of copy
Know your audience and community
4chan’s key lessons:
People want shared experiences
Allow for a fluid identity
Build a community
Make stuff that is worth growing
Total budget expenditure for 4chan & Oatmeal:
$0
People tend to congregate around the same kinds of things.
It’s the same reasons certain films & TV series are always popular
The lesson:
1. your product isn’t funny. funny stuff is funny - know your audience
2. shock, humour, awe, absurdity, sex
3. visual brevity
4key things YOU NEED TO remember
gaming is everywhere, and will become moreengrained in what we do. play more games.
you want to be awesome. your client wantsto be awesome. let’s all be awesome together.
the internet is like a giant uber-robot who iseating up all the data. learn to use data.
you can’t make a “viral” - but you can certainlyencourage it. know your audience.
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WE COULD QUITE LITERALLY KEEP GOING FOR DAYS.
Stuff we didn’t get to talk about:
User interaction design
but you should ask us about at some point if you have interest...
generational development
working like a software company
innovative banking
how to play shuffleboard
And more!
rapid prototyping
thanks.
bramian™