Download - Stefan Jacoby
Stefan JacobyPresident and CEOVolkswagen Group of America
““RealistischRealistisch””
““Get Get Real”Real”
The The World’s World’s MostMost Innovative Innovative
High-Volume High-Volume BrandBrand
5 Pillar Strategy1. Products
5 Pillar Strategy1.Products2.Brand Positioning
Das Auto.
Quality Improvements by Calendar Year 2004 - 2008
Source:Source: FPQ Prognosis, K-GQS-8/2 FPQ Prognosis, K-GQS-8/2
Complaints / Vehicle after 12 Month Ownership
1.391.22
0.980.83(YTD)
Prob
lem
s /1
00 V
ehic
les
0.80
12%12%20%20%
15%15%
2004 2005 2006 2007 2008Fcst.
The Best Residual Value Model in Segment
RabbitRabbitJettaJettaEosEos
The Best Overall Brand
5 Pillar Strategy1.Products2.Brand Positioning3.Dealer Network
5 Pillar Strategy1.Products2.Brand Positioning3.Dealer Network4.VWoA
5 Pillar Strategy1.Products2.Brand Positioning3.Dealer Network4.VWoA5.Local Production
Mark BarnesChief Operating Officer,
VW Brand
Toscan BennettVice President Product
Tim EllisVice President Marketing