1. A sense of humor.2. 13 business cards.
3. Your cell phone. (This is to call for help.)
all will be revealed
You will need 3 things for this session.
By coming to this session you have agreed to allow us to film you.
welcome to the fun! leave now
Still here? Good, that means you accept!
X
We have already started filming and would like to share a conversation we captured from two participants in this session.
We have already started filming and would like to share a conversation we captured from two participants in this session.
Why make a video??
28 hours
Tools of the trade
What is the lowest entry point?
CameraTripod MicrophoneLights
Computer Software• Video• Audio• Animation
All you need is a handheld camera with a big SD memory card to get into the movie business.
We gave 25 librarians 3x5 cards and asked them to tell us why they love being a librarian.
Upping Production Value
What We Use
Sony pd 170
$1,600.00
Computer$2500
iMac
$1199.00
MacPro
I did add a second monitor to my iMac. $599.00
Software$154.00
$44.99
Sound
Open Source
Garage band comes with your Mac. Be adventurous and write your music in a key other than C.
Fast Track M-Audio$99.97
This is what we use to create many of our musical openings.
Lighting kit.
Light Kit
Shitty video
Average
Acceptable
Adequate
Pedestrian
garden-variety
meh
Educate Share a new servicePromote a program
YOU
Moving the idea to reality is the challenge!
Devil is in the details
1. Brilliant idea.2. Congratulations
3. Write script4. Rewrite script
5. Repeat6. Scout location where you will shoot
7. Secure location 8. Know light sources
9. Be aware of ambient sounds10. Plan your angles with a still camera.
11. Test and re-test your equipment.
Sublime to anal retentive is your goal!
Finding Talent
Search inside your organization
Sometimes we don’t have to search to far.
Are we there yet?
Are we there yet?
I'm starting to freak out a little....
The story so far...
ideascript
lightingcamera angles
talent
what now?
Overhead lights and directional lighting with cue cards.
Be prepared…..
AUDIODIY, baby
Another alternative is to purchase music loops. If you feel like it, write your own score!
The SCORE
Sound engineering
Audio Continued
Layering Audio in FCP
Good sound begins with proper placement.If your subject is stationary, a lapel mic will do just fine.
Table mics work well for voice overs.
Microphones
Sound engineering
If your talent is moving, use a mic attached to a long stand called a BOOM.
Some movies are shot with no audio at all. Every sound is then overdubbed in post production.
The sound of silence
Sound design should register subconsciously. It should fit seamlessly with the video to
advance the story.
Are we there yet?
No!
So where are we?
Really just at the beginning…
but... I want more coffee...
Have someone assigned to the talent to take care of them.
Remember it is your job to make them look good and feel comfortable.
More tools of the trade.CombWaterMakeup
Thank them. They are doing you a huge favor.
A little make-up is good, to much is a crime.
Costuming.
Clothing should work in harmony with the surroundings.
Good Bad
Prep work: Do it before the talent shows up
Allow an hour and a half for set up, this includes:
LightsCameraAudio
Worrying
Your goal is to get your talent in front of the camera and be rolling before they have time to
get nervous.
Lighting 101
Overhead florescent lighting.
This lighting makes you look hung-over, angry and green.
Unfortunately this is the lighting you will often encounter in public buildings.
Building a good lighting situation.
Consider pre-existing light sourcesor
shoot where you can controleverything.
Lighting kit setup
Back light (good)
Hair halo (bad)
Separates the talent from the background and makes subject pop.
Good for interviewing people in the witness protection program but not
much else.
Fill light softens shadows by filling them in hence the name fill light.
Fill lights can also make a subject look smug. Bright white clothing is another no no.
The back light separates the talent from the background.
The key light adds depth to the features and life to the eyes
The fill light evens out the skin tone and removes unwanted shadows.
Screen test with lighting dummy.
Social Networking 101
Here are the rules:1. Stand up.2. Take out your 13 business cards.3. Introduce yourself to 13 strangers and get their cards from them.4. Say no once to someone that asks for your card.5. This is a timed event and you have 2 minutes starting now.
insert timer
what you’ve got on tape.
You can only edit...
Editing
If the it doesn’t advance the story then it needs to go.
Kill Your Darlings. (figuratively)
Our editing philosophy
Make the subject look and sound as good as possible.
Edit out what is unnecessary
and leave what is vital to the story.
It starts with the material.I prefer to edit footage I've shot myself.
That way I can start the editing process in the camera.
Plan for the edit.
Make them give you a script.This rule serves two purposes.
1. It means they are serious enough to put work into a great idea.
2. It ensures you don't encroach on their vision.
Storyboard your scriptDon't waste time by being distracted by random shots,
stick to the script or you will be there all day.
How do we do this?
Serenity Prayer for video production: Control what you can and let the rest go.
What you can control:
Shot list Lighting
Camera angle Setting
Audio
What you can't control:
Unscripted shotsPerformances
Time Weather
Edit wisely
Remember those 28 hours a week people watch TV?Viewers are visually sophisticated and will spot a bad edit.
Good editing gives energy and pacing to a piece of work.
30 second ads average 1 cut per second.Movie dialogue scenes average 10-15 cuts per minute
What we've learned
For every 40 minutes of filming we will get us about 2 minutes of usable footage.
For every 1 minute of footage it takes about 4 hours of editing.
Every piece that is produced has a beginning, middle and an end.
Time table advice
Lets
Storyboarding
When filming becomes more complex and you add many variables and you are shooting out of sequence it is helps to storyboard.
So here’s the story……
Internet Librarian Experience
Peeking nervously into your first session
Marching to your chair. No human contact.
Look to the leftthen the right in unison
You start to feel more comfortable and begin to network with others.
You being to really get into the sessions
You are rocking out with the new ideas and people you are meeting. Rush the stage.
At the end you are happily exhausted.
Shooting Sequence
1. Everyone collapsing and looking exhausted. 2. Everyone stands takes out cell phones and we turn down
lights. People wave the cell phones back and forth slowly.3. Everyone fills up the seats front to back4. Everyone looks to the left and then slowly turns and looks
to the right then straight ahead.5. Everyone goes to the back of the room and walk forward
like robots.6. Everyone goes to the back of the room. Then the crowd
runs forward like in a rock show up to the stage.7. One person looks nervously into an empty room
The end.
Thank you very, very much.
Books
Videomaker, Inc. (2008). The videomaker guide to video production. Amsterdam: Elsevier/Focal Press.
Shyles, L. (2007). The art of video production. Los Angeles: Sage Publications.
Gloman, C. B., & LeTourneau, T. (2005). Placing shadows lighting techniques for video production. Amsterdam: Focal Press.
Musburger, R. B. (2005). Single-camera video production. Amsterdam: Elsevier.
Whitaker, J. C. (2000). Video production standards, equipment, and system design. New York: McGraw-Hill/Professional.
Lyver, D., & Swainson, G. (1999). Basics of video production. Oxford: Focal Press.
Bibliography
Bibliography
Online
http://www.poweroflighting.com/download/arri_handbook_notes.pdf A. pdf with lighting tips
http://www.youtube.com/watch?v=3zFePU1uvtc A very basic video introduction.
http://howtovideoproducer.wordpress.com/ A good blog resource that collects new information from the web.
http://www.youtube.com/t/yt_handbook_produce YouTube is a great source for quick production tutorials.
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