Transcript
Page 1: SOCIAL WEB MEDIA FLASH MOBS... SNAP MOBS? 2/10/10

SOCIAL WEB MEDIA

FLASH MOBS...SNAP MOBS?

2/10/10

Page 2: SOCIAL WEB MEDIA FLASH MOBS... SNAP MOBS? 2/10/10

TOPIC:Social media and the ability of peope to organize

“flash mobs” what, when, how, why

application of flash mob principle to protestcritical appraisal

reason, judgment, individual thoughtcan things move too fast?

Page 3: SOCIAL WEB MEDIA FLASH MOBS... SNAP MOBS? 2/10/10
Page 4: SOCIAL WEB MEDIA FLASH MOBS... SNAP MOBS? 2/10/10

FLASH MOBS IN THE USA

...for fun and profit

Page 5: SOCIAL WEB MEDIA FLASH MOBS... SNAP MOBS? 2/10/10

USING NETWORKED TECHNOLOGIES TO MOBILIZE LARGE GROUPS

TO COLLECTIVELY PARTICIPATEIN PHYSICAL SPACE

Page 6: SOCIAL WEB MEDIA FLASH MOBS... SNAP MOBS? 2/10/10

Improv Everywhere

“Improv Everywhere is a New York based prank collective that causes scenes of chaos and joy in public places. Visit our website to

see over 80 missions we've staged since 2001.”

Page 7: SOCIAL WEB MEDIA FLASH MOBS... SNAP MOBS? 2/10/10

FROZEN GRAND CENTRAL (Improv Everywhere)

http://www.youtube.com/watch?v=jwMj3PJDxuo

Page 8: SOCIAL WEB MEDIA FLASH MOBS... SNAP MOBS? 2/10/10

BEST BUY(Improv Everywhere)

http://vimeo.com/68614

Page 9: SOCIAL WEB MEDIA FLASH MOBS... SNAP MOBS? 2/10/10

Facebook flashmob shuts down station(CNN 2/9/09)

Page 10: SOCIAL WEB MEDIA FLASH MOBS... SNAP MOBS? 2/10/10

The T-Mobile Dance (choreographed advertisement)

http://www.youtube.com/watch?v=VQ3d3KigPQM

Page 11: SOCIAL WEB MEDIA FLASH MOBS... SNAP MOBS? 2/10/10

“Thousands of dancers jammed a major London train station in a Facebook-driven

"flashmob" mimicking an advertisement for a phone company.”

(DISCUSS)http://www.cnn.com/2009/WORLD/europe/02/09/uk.station.flashmob/index.html

Page 12: SOCIAL WEB MEDIA FLASH MOBS... SNAP MOBS? 2/10/10

INTERVENTION IN PUBLIC SPACE RECREATED FOR A COMMERCIAL RECREATED AS INTERVENTION IN PUBLIC SPACE

Page 13: SOCIAL WEB MEDIA FLASH MOBS... SNAP MOBS? 2/10/10

ORGANIZED VIA FACEBOOKRESPONSE WAS BIGGER THAN EXPECTED

Page 14: SOCIAL WEB MEDIA FLASH MOBS... SNAP MOBS? 2/10/10
Page 15: SOCIAL WEB MEDIA FLASH MOBS... SNAP MOBS? 2/10/10

FLASH MOB TACTICfor political protest

Page 16: SOCIAL WEB MEDIA FLASH MOBS... SNAP MOBS? 2/10/10

It's against the law to form a group in October Square...

Page 17: SOCIAL WEB MEDIA FLASH MOBS... SNAP MOBS? 2/10/10

“Nothing says dictatorship like arresting people for eating ice cream.” - Clay Shirky

Page 18: SOCIAL WEB MEDIA FLASH MOBS... SNAP MOBS? 2/10/10

Smart Mobs (Rheingold)

Critical Mass – bicycle activists1999 WTO ProtestsSept. 2000 protest blocking fuel deliveries in UK

PHOTO CREDIT: "Monååkey Donut", flickr.com

Page 19: SOCIAL WEB MEDIA FLASH MOBS... SNAP MOBS? 2/10/10

image: Steve Kaiser

Smart Mobs (Rheingold)

Critical Mass – bicycle activists1999 WTO ProtestsSept. 2000 protest blocking fuel deliveries in UK

Page 20: SOCIAL WEB MEDIA FLASH MOBS... SNAP MOBS? 2/10/10

Smart Mobs (Rheingold)

2001 Philippines - “People Power II”President Estrada's impeachment trial suddenly ended by political allies 20,000 people amassed in protest at Edsa w/in 75 minutesOver the course of 4 days a millionMilitary withdrew support form government, regime fell

Page 21: SOCIAL WEB MEDIA FLASH MOBS... SNAP MOBS? 2/10/10

Smart Mobs (Rheingold)

“...the millions of text messages exchanged by the demonstrators was, by all accounts, a key to the crowd's esprit de corps.”

enthusiasm, comradeship, shared devotion to cause...

Page 22: SOCIAL WEB MEDIA FLASH MOBS... SNAP MOBS? 2/10/10

“...the millions of text messages exchanged by the demonstrators was, by all accounts, a key to the crowd's

esprit de corps.”

Texting as

ORGANIZATIONAL

and

SOCIAL

Page 23: SOCIAL WEB MEDIA FLASH MOBS... SNAP MOBS? 2/10/10

PROPERTIES:

QUICK DISSEMINATION OF A MESSAGEFLEXIBLE - CAN CHANGE PLANSVIRAL... DISTRIBUTED... MESSAGE PROPAGATES BY BEING FORWARDED, RE-POSTED

Page 24: SOCIAL WEB MEDIA FLASH MOBS... SNAP MOBS? 2/10/10
Page 25: SOCIAL WEB MEDIA FLASH MOBS... SNAP MOBS? 2/10/10

RIGHT NOW

Page 26: SOCIAL WEB MEDIA FLASH MOBS... SNAP MOBS? 2/10/10

“Students are revolting: The spirit of '68 is reawakening”The Independent (UK)

)2/8/2009(

Page 27: SOCIAL WEB MEDIA FLASH MOBS... SNAP MOBS? 2/10/10

“Students are revolting: The spirit of '68 is reawakening”The Independent (UK)

(2/8/2009)

“Around the UK, thousands of students have occupied lecture theatres, offices and other buildings at more than 20

universities in sit-down protests. It seems that the spirit of 1968 has returned to the campus.”

Page 28: SOCIAL WEB MEDIA FLASH MOBS... SNAP MOBS? 2/10/10

Headline:

“Technology has set these actions apart from those of previous generations, allowing a

national momentum to grow with incredible speed. Through the linking up of internet

blogs, news of successes spread quickly and protests grew nationwide.”

http://www.independent.co.uk/news/education/education-news/students-are-revolting-the-spirit-of-68-is-reawakening-1604043.html

Page 29: SOCIAL WEB MEDIA FLASH MOBS... SNAP MOBS? 2/10/10

2009

MANUNI OCCUPATION - SOLIDARITY WITH GAZAhttp://manunioccupation.wordpress.com/

MAN UNI – student videohttp://www.youtube.com/watch?v=9UI_NsKOmr0

ROCHESTERhttp://lseoccupation.blogspot.com/2009/02/victory-for-rochester-university-in-usa.html

FACEBOOK GROUPS:SEARCH "Support to Sussex University Occupation"

"Manchester University Occupation - Solidarity with Gaza"

"Support the Occupation at Queen Mary University"

Page 30: SOCIAL WEB MEDIA FLASH MOBS... SNAP MOBS? 2/10/10

UPDATES CAN BE CREATED BY THE STUDENTS OCCUPYING A BUILDING

AND UPLOADED TO THE WEB

Page 31: SOCIAL WEB MEDIA FLASH MOBS... SNAP MOBS? 2/10/10

EXTREMELY LOCALIZED (TAKING OVER A PHYSICAL BUILDING)

+EXTREMELY NETWORKED (BUILDING

SOLIDARITY BETWEEN MOVEMENTS/INITIATIVES/ CREATING

ONGOING DIALOGUE)

Page 32: SOCIAL WEB MEDIA FLASH MOBS... SNAP MOBS? 2/10/10

EXTREMELY LOCALIZED (TAKING OVER A PHYSICAL BUILDING)

+EXTREMELY NETWORKED (BUILDING

SOLIDARITY BETWEEN MOVEMENTS/INITIATIVES/ CREATING

ONGOING DIALOGUE)

Compare to examples of organizing in Here Comes Everybody (Shirky).

Page 33: SOCIAL WEB MEDIA FLASH MOBS... SNAP MOBS? 2/10/10
Page 34: SOCIAL WEB MEDIA FLASH MOBS... SNAP MOBS? 2/10/10

VIDEO POSTED DURING OCCUPATION:

THE NEW SCHOOL IN EXILEhttp://www.newschoolinexile.com/occupation.html

Page 35: SOCIAL WEB MEDIA FLASH MOBS... SNAP MOBS? 2/10/10
Page 36: SOCIAL WEB MEDIA FLASH MOBS... SNAP MOBS? 2/10/10

GREECE, DECEMBER 2008

Page 37: SOCIAL WEB MEDIA FLASH MOBS... SNAP MOBS? 2/10/10

FACEBOOK GROUP -SEARCH

"Support the Greek Struggle"

Page 38: SOCIAL WEB MEDIA FLASH MOBS... SNAP MOBS? 2/10/10

NEWS FOOTAGEhttp://www.youtube.com/watch?v=Cdb3D-wJ3jg

GREECE OFFICIALLY IN WARhttp://www.youtube.com/watch?v=NmfzvfSPWzw&feature=related

GREECE RIOTS / BBChttp://www.youtube.com/watch?v=TBLwg1BO-Ss

Page 39: SOCIAL WEB MEDIA FLASH MOBS... SNAP MOBS? 2/10/10

RANGE OF DISCONTENT

EDUCATIONAL SYSTEMBANKING / ECONOMYCORRUPTION

Page 40: SOCIAL WEB MEDIA FLASH MOBS... SNAP MOBS? 2/10/10

the speed with which protests erupted...

and in other cities...

Page 41: SOCIAL WEB MEDIA FLASH MOBS... SNAP MOBS? 2/10/10
Page 42: SOCIAL WEB MEDIA FLASH MOBS... SNAP MOBS? 2/10/10

FROM FUN FLASH MOBS

TO FLASH PROTESTS

TO FLASH RIOTS...?

Page 43: SOCIAL WEB MEDIA FLASH MOBS... SNAP MOBS? 2/10/10

FROM FUN FLASH MOBS

TO FLASH PROTESTS

TO FLASH RIOTS...?

Page 44: SOCIAL WEB MEDIA FLASH MOBS... SNAP MOBS? 2/10/10

PESCE - HYPERCONNECTIVITY

VIRILIO - THE INFORMATION BOMB

Page 45: SOCIAL WEB MEDIA FLASH MOBS... SNAP MOBS? 2/10/10

http://irevolution.wordpress.com/2008/12/18/greek-riots-facebook-twitter-and-sms/

http://www.alternet.org/mediaculture/113389/letter_from_athens:_greek_riots_and_the_news_media_in_the_age_of_twitter/

"Then Tsimas warned: “We need to think about the future of our trade in an era when news travels faster [among society] than TV or radio. People

turned out on the streets before radio and TV can air stories.”

SNAP MOBSPatrick Meier PATRICK PHILIPPE MEIER

http://irevolution.wordpress.com/2008/12/19/snap-mobs-of-the-world-unite-a-better-taxonomy/

Page 46: SOCIAL WEB MEDIA FLASH MOBS... SNAP MOBS? 2/10/10

MOB RULE?

THE EASILY MOVEABLE CROWD?

Page 47: SOCIAL WEB MEDIA FLASH MOBS... SNAP MOBS? 2/10/10
Page 48: SOCIAL WEB MEDIA FLASH MOBS... SNAP MOBS? 2/10/10

Mark Pesce

“Hyperpolitics, American Style”

text versionhttp://blog.futurestreetconsulting.com/?p=61

video versionhttp://blog.futurestreetconsulting.com/?p=62

Page 49: SOCIAL WEB MEDIA FLASH MOBS... SNAP MOBS? 2/10/10

Mark Pesce:“The mob, now mobilized,

will do as it pleases.”

compare to Ensenzberger's statement:mobilize

Page 50: SOCIAL WEB MEDIA FLASH MOBS... SNAP MOBS? 2/10/10

Mark Pesce clip -

“The mob, now mobilized, will do as it pleases.”

links to article about“Senator Obama - Please Vote NO on Telecom Immunity – Get FISA Right”

http://www.dailykos.com/storyonly/2008/7/2/135358/9498/696/545443

Page 51: SOCIAL WEB MEDIA FLASH MOBS... SNAP MOBS? 2/10/10

Mark Pesce clip -

“A hyperconnected polity – whether composed of a hundred individuals or a hundred thousand – has resources at its disposal which exponentially amplify its capabilities. Hyperconnectivity begets hypermimesis begets

hyperempowerment.”

“The future looks nothing like democracy, because democracy, which sought to empower the individual, is being obsolesced by a social order

which hyperempowers him.”


Top Related