Download - Social Media - WTF(uzz)?
Social MediaWTF(uzz)?
for Telemis Passionate Peopleby David Hachez
About me
Search “David Hachez” on Google.com
Evolution of Man Kind
From
To
source: Youcracy
1.0
1.5
2.0
What has changed?
TIME & SPACE24/7
WWW
NETWORKSone to all
peer to peer
ENCODING
SEARCHfind
retrieve
CONTRIBUTEreview & rate
publish
100consumers
10synthetizers
1creators
Pyramid of Bradley Horowitz
Source: Forrester
So we are Creators
reporterspublishersDJs
experts editors
critics broadcasters
Applied to Marketing
source: Duval Guillaume
98%
2%
Why does it matter?
credibility of CG reviews
very/somewhat credible not credible
source: eMarketer
Sustainability
Verba volant, scripta manent
Verba docent, exempla trahunt
“Think about how you use the Web right now compared to six years ago.
Now think about how our children are using it.
Social Media is the innovation of our time. Whether or not the internet becomes a mass media is
irrelevant. Our behavior and the behavior of future generations has been irreversibly altered.”
- David Armano, Logic+Emotion
Web x.0
Thank you
