Social Media Tips Every Recruiter Should Know
Nadia HamdanMarketing Coordinator
Presented byJudy Fort
Sr. Solutions Engineer
Who am I?
I am immersed in social media.
See! That’s me…
But really though…
Nadia HamdanMarketing Coordinator
HRsmart
Judy FortSr. Solutions Engineer
HRsmart
VSCO cam
Bonus tip!
Agenda
Define Recruit versus Social Recruiting
Social Media Tips Every Recruiter Should Know
5 Social Media Monitoring Applications
How Does Social Work With a TMS solution?
HRsmart Social Media Integration
Questions
Definition of Recruit
Re cruit/ri’kroot/
verb
: to find suitable people and get them to join a company, an organization, the armed forces, etc.
:to form or build (a group, team, army, etc) by getting people to join
:to persuade (someone) to join you in some activity or to help you
: to find suitable people and get them to join a company, an organization, the armed forces, etc.
:to form or build (a group, team, army, etc) by getting people to join
:to persuade (someone) to join you in some activity or to help you
Definition of Social Recruiting
So cial Re cruiting/soh-shuh l/ /ri’kroot-ting/
verb
: a contested term. It is a concept at the intersection of recruitment and the embryonic field of social media
: when companies and recruiters use Facebook, LinkedIn, Twitter and other social media sites to source and recruit candidates for employment
: a proactive process for job seekers and recruiters to search, converse, share, engage, and refer each other using social media, web-based and mobile platforms.
Smooke, David. "Question: What is Social Recruiting?."SmartRecruiters. 08 03 2012: n. Web.
: a contested term. It is a concept at the intersection of recruitment and the embryonic field of social media
: when companies and recruiters use Facebook, LinkedIn, Twitter and other social media sites to source and recruit candidates for employment
: a proactive process for job seekers and recruiters to search, converse, share, engage, and refer each other using social media, web-based and mobile platforms.
POLL
What is the second most popular social network for
recruiting?
Top Social Networks for Recruiting
94%
65%
55%
18%
Social Recruiting Survey Results 2013
Social Media Tips Every Recruiter Should Know
I use social for HR to:
Share, recruit, & engage with employees
Employment branding for my company
Snoop on what other HR pros are doing
Build relationships with jobseekers
If this is your goal, interest, situation, or opportunity then stay tuned…
Here’s A Tip: Be a Chameleon
You have to be comfortable being a chameleon. That means you must know how to speak and translate
between two HR cultures.
Traditional Cultures versus Social Media Cultures
Here’s A Tip: Spend Less
Spend less than $1000/month on social recruiting
43%
Social Recruiting Survey Results 2013
But 60% estimate the value of their hires through those channels as greater than $20k/year.
20% estimate it at greater than $90k per year
Here’s A Tip: Sharing Is CaringTake your time to
find and share useful videos and articles that are relevant to your
industry and helpful to your followers, and you will soon
attract many people that are worth
recruiting.
Here’s A Tip: Everyone Is Doing It
Across industries, there is a
near-universaladoption ofsocial recruiting
94%
use or plan to begin using social networks/social media for recruiting
78%
89%
94%
2008
2011
2013
Social Recruiting Survey Results 2013
Here’s A Tip: Use The Employees
Employee referrals are the best source of hire – so why not extend that to your
employees social media presence?
Many of your candidates are passive candidates and there is a large chance they are friends with your employee.
Here’s A Tip: Don’t Mess Up
If you screw up with social and HR it is public.
Obviously, mistakes happen. But try and make
sure they happen when you are small and nobody
is watching, then learn from those mistakes and
do it better next time.
Example:
POLL
What is the average number of times a company should post
on Facebook?
Here’s A Tip: Post and Post Often
Twitter handles
32 billion
search queries per
month
95% of all Facebook wall posts are NOT answered by
brands
Write what you
know, share
what you don’t
The average user spends
20 minutes per visit on
FB
Post 1 – 2 times per day. The half-life
of a Facebook post is 18
hours
Photos & videos create
100%-180% more engagement
than the average post
Here’s A Tip: Tend Your GardenAdd a personal approach to your
profile.
The profile should look professional, but you still need
to add a touch of human presence.
Here’s A Tip: Don’t Just Blast
Here’s A Tip: Learn By Doing
Everyday should be a digital learning day.
5 Social Media Monitoring Apps
Buffer App
Bitly
Facebook Insights
Tweet Binder
A Quick Snapshot of HRsmart
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