Download - Social Media Roundup/Facebook Pages Redesign
Social Media Roundup
Facebook Pages RedesignExamining Facebook’s new look
Social Media Roundup
AgendaThis week’s Social Media Roundup will examine the Facebook Pages redesign announced Feb. 10, 2011.
• Introduction• Layout changes
• Photos at top of the Page• No more tabs• New wall filters• Facebook as your Page• Other settings
• Why do the changes matter?• Organization Page has a voice• News feeds for your organization• Tracking activity on the Page • More exposure• Managing profanity• Adjusting to correct category
• Redesign warnings
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Facebook’s new look After redesigning profile layouts
in December, Facebook launched a Pages redesign on Feb. 10.
The new layout will change the way administrators manage their organization Pages.
Now, all Pages will essentially have a voice. The changes will provide more exposure for the Page while enhancing communication and interaction.
The next few slides will examine the changes and outline what the changes mean for administrators and Army organizations.
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Layout changesPhotos, tabs, settings
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Photos at the top of the Page
Just as it did for profiles, Facebook moved uploaded photos to the top of the Page. Photos can be moved or deleted from the showcase area on top of the Page based
on the needs of the organization. Keep an eye on these photos. If you load photos to the organization albums that are
not visually interesting, remove them from the five photos at the top of the Page. Once you remove a photo from the top, it will still remain in your albums. Keep in mind these photos are the first thing visitors to the Page see. It’s important to
feature dynamic photos that are representative of your organization.
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No more tabs The tabs at the top of
organization Pages have changed.
The tabs are replaced by navigation links on the left side of the Page, just like on a profile Pages.
All of the tabs you had before the redesign will appear on the side as navigation links. Your organization’s information won’t be lost.
Old Design
New Design
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New wall settings Facebook Pages now feature two
visible wall filters. Users can see posts from the Page and posts from everyone else.
If you are an admin of the Page, you have two additional filters, “Most Recent” and “Hidden”
Make sure you remember to change your wall settings to “Only posts by page” by clicking on “Edit Page” then “Manage permissions” so your organization’s content appears first when people visit the Page.
Public View
Admin View
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Facebook as your page Admins now have the ability to
interact with other areas of Facebook as a Page. This basically means that the organization Page functions in much the same way as a profile Page.
This means admins can: Get notifications when fans interact with
your Page or posts See activity from pages you like on your
Page’s newsfeed Like other Pages and feature them on
your Page Make comments as your Page on other
Pages Share content from other Pages on your
page (much like retweeting).
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Other settings The redesign also provides other features and various new setting controls. Admins can now receive email notifications. The emails will notify page
administrators when people post or comment on your Page. You can also change your settings to control whether you post and comment on
your Page as your personal profile or as your Page. To change posting preferences and email notifications settings go to “Edit Page”
and then click on “Your Settings” on the left. After that, you’ll see the screen shot below.
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Why do the changes matter?How will the changes affect the way Page admins do business?
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Separating personal from professional Pages One of the major changes in the
Facebook redesign is that admins can use Facebook as the Page.
In the old design, organization pages were connected to personal Facebook profiles, limiting the ability to comment and interact as the organization.
Now admins can log in as the Page itself, which enables them to comment as the Page on other Pages and public user profiles.
Commenting as the organization adds credibility and increases the organization’s ability to distribute information.
Above is an example of an organizational page commenting on another organization page. This was not an option with the old design.
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Organization-specific news feed With the old design, admins had to
“like” other pages with their personal profiles in order to follow other organizations on Facebook. This blurred the lines between personal Facebook use and professional Facebook use.
Now that admins can log in as the Page, they can select who to follow. Then the organization’s news feed will be populated with updates relevant to the organization rather than a mix of personal and professional updates.
The news feed is a useful tool for organizations and the new design allows multiple admins to track the same organization feed.
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Increased exposure On the left side of the new Facebook
Page design, admins have the opportunity to feature other Facebook Pages.
Each Page you “like” as an admin appears in this section, but you can feature five specific Pages by checking the box next to the organizations icon in settings.
If you choose not to feature other Pages, they will rotate randomly each time you refresh the page.
Featuring sites and allowing other Pages to feature your organization, will help increase the exposure of your organization and help you build a larger following.
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Increased exposure “Liking” and Featuring other
Facebook Pages is a great way to establish Facebook connections, but be mindful of who your organization follows and features.
Do not “like” companies, brands or politicians. While your organization may not necessarily endorse these organizations or beliefs, following certain Facebook Pages represents a clear endorsement.
Be sensitive to endorsement issues. It is advised that organizations just “like” other government Pages.
Once you “like” other Pages make sure you tag their Facebook Page when you post about their organization. You can do this by typing “@” before spelling out their Facebook name. Facebook will then provide a hyperlink in the final post.
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Managing profanity Admins can now use the
Page’s profanity blocklist to select specific words they want to be blocked.
When people include blacklisted keywords in a post and or a comment on your Page, the content will be automatically marked as spam. Wall posts will be moved to the Pages Spam filter, which is hidden from public view. Comments will appear in grey to admins, but will not appear to the public.
Add words here
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Managing profanity While the profanity and
spam management tool is valuable, it isn’t quite perfect yet.
Before you delete everything on your Page that appears in a grey box, make sure you review the content. Occasionally Facebook will mistake websites and links posted by users as spam.
If a useful post appears in grey, admins can unmark it as spam and the post will then become public.
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Adjusting to correct category The old Facebook Pages design
locked users into the category they selected when they set up the page. Many Army organizations checked “local business” instead of “Government” and they were unable to change it at a later date.
Now, organizations can go into their Page settings and adjust the category to better describe their Facebook Page.
Facebook and the Army recommend that all Army organizations select “Companies and Organizations” in the first drop down box, and “Government Organization” in the second drop down box.
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Redesign warningsWhat to keep in mind with the new Facebook Pages design
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Know which Facebook page you’re using In some organizations,
it’s not uncommon for one individual to be an admin on multiple Pages.
Make sure you know which Facebook Page you’re using when posting and commenting on other Pages.
If you’re not paying attention, it’s easy to accidently post or comment as the wrong organization.
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Redesign will soon be automatic Right now, changing to the new
design is optional. Admins can go to their Facebook Page and take a tour of the new design.
On March 1, the change is automatic, so all Pages will eventually take on the new design.
If your organization is not quite ready to make the move, take the next few days to study the new design and prepare. But keep in mind, it’s only a matter of time before the design will change permanently, whether you’re ready or not.
“An Upgrade for Pages” - Facebookhttp://on.fb.me/fUXjEb
Social Media Roundup
Summary After redesigning profile designs in December, Facebook launched a Pages redesign
Feb. 10. The new layout will change the way administrators manage their organization Facebook Pages.
Some of the major changes to the design include: Photos at the top of the Page, the elimination of tabs, new wall settings and the ability to use Facebook as your Page.
The new design also provides for organization-specific news feeds, email notifications, profanity management and increased exposure through the featured Pages option.
Right now, changing to the new design is optional. Admins can go to their Facebook Page and take a tour of the new design. On March 1, the change is automatic, so all pages will eventually take on the new design.
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Contact informationHave questions? Please feel free to reach out to us at the Online and Social Media Division
OFFICE OF THE CHIEF OF PUBLIC AFFAIRSPENTAGON
2/15/2010
Email:[email protected]
To review and download past editions of the Social Media Roundup, visit our Slideshare site at: http://www.slideshare.net/usarmysocialmedia.All Social Media Roundups are authorized to be distributed to a broader audience.
