Transcript
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BCSSA Summer Academy 2011

Social Media: How District Leaders Can Build Community

CHRIS KENNEDYSuperintendent, West Vancouver School District

AUGUST 19, 2011

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“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea.”

—Seth Godin

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“Tribes need leadership. People want connection and growth and something new.”

—Seth Godin

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Twitter and Facebook and group meetings and newsletters are all TOOLS. Tools matter, because tools impact the way you interact. You don’t need to use every tool, but every tool you use you must use well.

—Seth Godin

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Why?

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•Tell our

story in our

own words

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“Tell real stories from your own life in a way that is relevant and engaging to your audience.”

—Garr Reynolds

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•Tell our

story in our

own words •Find new ways to connect

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Newspaper

Radio TV

Internet

Email

Web 2.0

Mobile

The evolution of mass communications

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•Tell our

story in our

own words •Find new ways to connect

•Model continuous learning . . .

. . . for staff

and students

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What?

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• Blog• Twitter• Supporting

Tools

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• Home baseBlog

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Blogs in Plain English

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• Amplify the messageTwitter

• Your home baseBlog

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Blog Options

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News storie

s

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Educational

Issues

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Journal

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The Risks

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Twitter is a loaded gun . . .

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Overpromise

Under deliver

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1 x week

3 x day

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Personal

vs. Corporate

vs. Professional

Individual

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Be personable without being too personal (bffs 4eva)

Define what you will cover and what you won’t

Relationship

betweenyour

presence

the District

presence

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More on Blogs...

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•Build it inside or outside your system?

•Create a manageable expectation

•Determine what it replaces . . .

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More on Twitter...

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Partner Groups

ColleaguesReporter

s News Outlets

ListsHashta

gsColleagu

es

Colleagues

Who to follow?

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Best professional learning available

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More on the rest...

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Slidesharepost PowerPoints to share publicly or embed

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YouTubepost videos

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Facebookeveryone is on it

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Linkedina professional Facebook

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Google+Google’s answer to FB allows targeted sharing

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More advice

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Leaders lead – we need to model the way

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For anyone, on any device, from anywhere

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Conclusions

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#1

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“You have to be the leaders—the storytellers beyond these walls”

—Kevin Carroll

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“Don’t talk about it...BE

about it”

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Where you can find me:

[email protected]

604-202-4379

@chrkennedy

Chris Kennedy

cultureofyes.ca

www.sd45.bc.ca


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