SOCIAL MEDIA SPECIALIST

@matt_ashwood

WITH

SOCIAL MEDIA FOR REALTORS

STAND OUTTO GET THE ATTENTION

KEEP TESTINGTO GROW YOUR AUDIENCE

CREATE COMMUNITYTO WIN BUSINESS

SOCIAL MEDIA SPECIALIST

@matt_ashwood

LOCAL REALTOR > LOCAL EXPERTSTAND OUT

SOCIAL MEDIA SPECIALIST

@matt_ashwood

Create content on local subject matters that people might like to know about: Schools, Restaurants, Shopping, etc.

OPEN HOUSE > OPEN PARTYSTAND OUT

SOCIAL MEDIA SPECIALIST

@matt_ashwood

Liability might be a concern, but think how you can make Open Houses more fun and entertaining.

ANNOUNCEMENTS > CELEBRATIONSSTAND OUT

SOCIAL MEDIA SPECIALIST

@matt_ashwood

Make a big deal out of your closings, celebrate with your clients in a big way for social media to see.

STAND OUT PHOTOS > VIDEOS

SOCIAL MEDIA SPECIALIST

@matt_ashwood

Use video to create more interesting content.

STAND OUT INSTAGRAM

SOCIAL MEDIA SPECIALIST

@matt_ashwood

Figure out how you’re going to stand out on various #hashtags

KEEP TESTING FACEBOOK ADS

SOCIAL MEDIA SPECIALIST

@matt_ashwoodIncreases overall view-throughs by 87%

And subscriptions by 56%.

Sustained CTASequencing for CTA

CONVERSION

CONSIDERATION

AWARENESS

VS.

(BETTER)

KEEP TESTING FACEBOOK ADS

SOCIAL MEDIA SPECIALIST

@matt_ashwood

Which advertisement image performed best for “TRY A FREE CLASS”?

KEEP TESTING FACEBOOK ADS

SOCIAL MEDIA SPECIALIST

@matt_ashwood

ANSWER: TOP RIGHT - the audience sees something that’s more believable for them to do

CREATE COMMUNITY

SOCIAL MEDIA SPECIALIST

@matt_ashwood

Give value to your audience so they might be involved

CREATE COMMUNITY

SOCIAL MEDIA SPECIALIST

@matt_ashwood

Tap into a community or create your own.

SOCIAL MEDIA SPECIALIST

@matt_ashwood

WITH

SOCIAL MEDIA FOR REALTORS