Download - Social Media Branding For REALTORS®
Copyright © 2010 Anthony Ebright
by Anthony EbrightSocial Media Branding for Realtors®
Why Brand Yourself?
Define Your Brand!
Describe Your Social Media Profile.
What Are Your Unique Qualities?
Identify Your Sphere of Influence.
Establish Your Social Media Message.
Social Media Tools.
Agenda
You can generate more leads by establishing a strong and memorable image of who you are as a Realtor®, with your target audience.
Image courtesy of mleak on Flickr
64% of consumers have made a first purchase from a brand because of a digital experience... (Razorfish Digital Brand Experience Study, 2009)
Why Brand Yourself ?
Define Your Brand!
How do others perceive you?
What is niche?
Who are you?
Describe Your Social Media Profile
About You
Contact Information
Work Experience
Education
Professional Goals
Awards
What Are Your Unique Qualities?
Neighborhood
Hobbies
Life Experience
Personal Interests
Talent
Birth Place
Culture
Establish Your Social Media Message
Connect
Educate
Share
Interact
Transparent
Fun
Passion
Image rights reserved by Fort Photo
Identify Your Spheres of Influence
Image rights reserved by Fort Photo
Friends and Family
School
Church
Sports
Company Web Address Description99Designs www.99designs.com Logo Designs
ACT! 2010 www.sage.co.uk/act Database
Activerain www.activerain.com Real Estate Network
AdMarketerTool www.admarketertool.com Craigs list Ads
AgentPress www.agentpress.com RE Blog
Archtelecom www.archtelecom.com Lead Capture
BannerFans www.bannerfans.com Banners
Bebo www.bebo.com Social Network
Bitly www.bitly.com URL Shortener
Blogger www.blogger.vom Google Blog
Booshaka www.booshaka.com Search Engine
Box www.box.net File Storage
Constant Contact www.constantcontact.com Email Templates
Craigslisttraker www.craigslisttraker.com Traker
DiverseSolutions www.diversesolutions.com IDX Plug in
Ecademy www.ecademy.com Social Network
EmailMeForm www.emailmeform.com Email Templates
Facebook Ads www.facebook.com/ads Targeted Ads
Facebook www.facebook.com Social Network
FlowTown www.flowtown.com Client Search
Flickr www.flickr.com Photo Storage
GeoChirp www.geochip.com Client Search
Goo www.goo.gl Trackable URL
Google Alerts www.google.com/alerts Online Tracker
Google Analytic www.google.com/analytics Website Statistics
Google Docs www.google.com/documents
File Storage
GoogleVoice www.google.com/voice Free Internet Phone
Hittail www.hittail.com Key Word Search
Hootsuite www.hootsuite.com Automated Postings
Company Web Address DescriptionInvolver www.involver.com/
gallery.htmlFacebook Tabs
LinkedIn www.linkedin.com Social Network
Merchant Circle www.merchantcircle.com Business Listings
MySpace www.myspace.com Social Network
Nearbytweets www.nearbytweets.com Twitter Search
Netvibes www.netvibes.com Dashboard Everything
PageLever www.pagelever.com Facebook Welcome
Picnik www.picnik.com Photo Editing
Pipl www.pipl.com People Search
Plaxo www.plaxo.com Professional Network
Prezi www.prezi.com Powerpoint
Postlets www.postlets.com Flyer Creator
SecondLife www.secondlife.com Virtual World
Shutterfly www.shutterfly.com Photo Storage
Skitch www.skitch.com Screen Capture
Slideshare www.slideshare.com Slide Show
Steprep www.steprep.com Brand Monitoring
Technorati www.technorati.com Blogging Index
TechSmith www.techsmith.com/jing Desktop Recorder
Trulia www.trulia.com Real Estate Resource
TweetBeep www.tweetbeep.com Twitter Search
TweetDeck www.tweetdeck.com Social Browser
Twitter www.twitter.com Micro Blogging
Wikipedia www.wikipedia.com Informal Encyclopedia
WordPress www.wordpress.com Blogging Site
Yelp www.yelp.com Business Review
YouTube www.youtube.com Video
Zillow www.zillow.com Real Estate Resource
Social Media Tools
Anyone who has never made a mistake has never tried anything new.Albert Einstein
Q & A
Anthony Ebright, Sales Manager
Wells Fargo Home Mortgage
Office: 707-521-4033
Mobile: 707-548-0752
Work: www.anthonyebright.com
Facebook: www.facebook.com/anthonyebright
Linkedin: www.linkedin.com/in/anthonyebright
Twitter: www.twitter.com/anthonyebright
Email: [email protected]
Connect with me:
Thank You!
Attributions Slide 1 - Bring Me to Life by R'eyesSlide 2 - 5 vor 12 by AdesignaSlide 3 - Brands by mleadSlide 4 - Fruits and Vegetables by marcp_dmoz Slide 5 - Peacock - by ecstaticistSlide 6 - Who dressed YOU? by juhansoninSlide 7 - Talking on the Jeejah by Stuck in CustomsSlide 8 - James, I think your cover's blown! by laverrueSlide 9 - Class of 2007, USAF Academy Graduation… Thunderbird Fly Over by Beverly & PackSlide 10 - Ya-TAAHHHH!!! by Josh LibaSlide 11 - Front Side of Six Vince Lombardi Trophies by daveyninSlide 12 - Colored spices, paint… by Matthieu AubrySlide 13 - Neighbours say Goodbye by jonathanjonlSlide 14 - Dogs by esp22Slide 15 - Life: It's all about love by Candida.Performa (on vacation)Slide 16 - Samaasaa vihavumah by notsogoodphotographySlide 17 - [Paper]tiger Jams {Explored} by Cameron CassanSlide 18 - أ�ن�ا �ح�ب�ي�ب�ي �ب�س�م�ت�ه �ت�خ�ج�ل �ا�ل�ض�ي .. �ي�ك�س�ف �س�ن�ا �ب�د�ر �ا�ل�د�ج�ى �م�ن �ج�ب�ي�ن�ه� by Sanctuary photography → AwaySlide 19 - Muchilottu Bhagavathy Theyyam by freebird (bobinson|ംഃഅആഇഈഉഊഋഌഎഏഐഒഓഔകഖഗഘങചഛജഝഞടഠഡഢണതഥദധനപഫബഭമയരറലളഴവശഷസഹഽാിീുൂൃൄെേൈൊോൌ്ൗൠൡൢൣ൦൧൨൩൪൫൬൭൮൯൰൱൲൳൴൵൹ൺൻർൽൾൿംഃഅആഇഈഉഊഋഌഎഏഐഒഓഔകഖഗഘങചഛജഝഞടഠഡഢണതഥദധനപഫബഭമയരറലളഴവശഷസഹഽാിീുൂൃൄെേൈൊോൌ്ൗൠൡൢൣ൦൧൨൩൪൫൬൭൮൯൰൱൲൳൴൵൹ൺൻർൽൾൿംഃഅആഇഈഉഊഋഌഎഏഐഒഓഔകഖഗഘങചഛജഝഞടഠഡഢണതഥദധനപഫബഭമയരറലളഴവശഷസഹഽാിീുൂൃൄെേൈൊോൌ്ൗൠൡൢൣ൦൧൨൩൪൫൬൭൮൯൰൱൲൳൴൵൹ൺൻർൽൾൿംഃഅആഇഈഉഊഋഌഎഏഐഒഓഔകഖഗഘങചഛജഝഞടഠഡഢണതഥദധനപഫബഭമയരറലളഴവശഷസഹഽാിീുൂൃൄെേൈൊോൌ്ൗൠൡൢൣ൦൧൨൩൪൫൬൭൮൯൰൱൲൳൴൵൹ൺൻർൽൾൿംഃഅആഇഈഉഊഋഌഎഏഐഒഓഔകഖഗഘങചഛജഝഞടഠഡഢണതഥദധനപഫബഭമയരറലളഴവശഷസഹഽാിീുൂൃൄെേൈൊോൌ്ൗൠൡൢൣ൦൧൨൩൪൫൬൭൮൯൰൱൲൳൴൵൹ൺൻർൽൾൿംഃഅആഇഈഉഊഋഌഎഏഐഒഓഔകഖഗഘങചഛജഝഞടഠഡഢണതഥദധനപഫബഭമയരറലളഴവശഷസഹഽാിീുൂൃൄെേൈൊോൌ്ൗൠൡൢൣ൦൧൨൩൪൫൬൭൮൯൰൱൲൳൴൵൹ൺൻർൽൾൿംഃഅആഇഈഉഊഋഌഎഏഐഒഓഔകഖഗഘങചഛജഝഞടഠഡഢണതഥദധനപഫബഭമയരറലളഴവശഷസഹഽാിീുൂൃൄെേൈൊോൌ്ൗൠൡൢൣ൦൧൨൩൪൫൬൭൮൯൰൱൲൳൴൵൹ൺൻർൽൾൿംഃഅആഇഈഉഊഋഌഎഏഐഒഓഔകഖഗഘങചഛജഝഞടഠഡഢണതഥദധനപഫബഭമയരറലളഴവശഷസഹഽാിീുൂൃൄെേൈൊോൌ്ൗൠൡൢൣ൦൧൨൩൪൫൬൭൮൯൰൱൲൳൴൵൹ൺൻർൽൾൿംഃഅആഇഈഉഊഋഌഎഏഐഒഓഔകഖഗഘങചഛജഝഞടഠഡഢണതഥദധനപഫബഭമയരറലളഴവശഷസഹഽാിീുൂൃൄെേൈൊോൌ്ൗൠൡൢൣ൦൧൨൩൪൫൬൭൮൯൰൱൲൳൴൵൹ൺൻർൽൾൿ)Slide 20 - Message in a Bottle by rishibandoSlide 21 - Kids on beach by ̂ riza^Slide 22 - Boy, Grandpa, Dog by Dustin C OliverSlide 23 - Buddha School by Stuck in CustomsSlide 24 - Flamingos Partying by szekeSlide 25 - Working Late by Thomas RockstarSlide 26 - Tóm được rồi >:) by X.u.k.iSlide 27 - Passion v.1.0 by fher_citoxSlide 28 - Perseid Meteors Penetrating Circumpolar Star Trails by Fort PhotoSlide 29 - Ethiopia, bull jumping ceremony by * hiro008Slide 30 - Mac for every student ? by luc legaySlide 31 - The Glorious Church at Stanford by Stuck in CustomsSlide 32 - Andy Schleck - 2009 Tour of California by puliarfSlide 33 - Colour Pencils by Michael Scott | scottphotographics.comSlide 34 - Lego Einstien by cobaltfish Slide 35 - Question Mark Squircle by Xurble Slide 36 - Anthony Ebright by Anthony EbrightSlide 37 - Guster at Radio City by smackfuSlide 38 - Camera by JKönig
