Transcript
Page 1: Social Media 101 for Realtors

Social Media 101 @BearandBeagle

Page 2: Social Media 101 for Realtors

Social Media 101 @BearandBeagle

The Goal of Social Media

Of us as business leaders• To get more customers

Of our audience• To build a community of like-minded people with

similar interests and priorities

Our audience doesn’t want to be sold on something

Page 3: Social Media 101 for Realtors

Social Media 101 @BearandBeagle

How to sell without selling?

You need to create a persona that is

UsefulRelevantInsightful

Page 4: Social Media 101 for Realtors

Social Media 101

@BearandBeagle

Creating a Persona

Distill what your customers want from the perfect realtor into just a few points

Then be that thing

Page 5: Social Media 101 for Realtors

Social Media 101

@BearandBeagle

What not to do• Don’t promote yourself and your listings 24/7

• Don’t be aggressive or take a controversial stance on an issue that has nothing to do with your job or goals

• Don’t ignore messages or let too much time pass between questions and answers

Page 6: Social Media 101 for Realtors

Social Media 101

@BearandBeagle

What to do• Share useful information from others in your

community

• Reach out to others in community with questions, real input, and positive messages

• Make a routine and schedule messages in advance

Page 7: Social Media 101 for Realtors

Social Media 101 @BearandBeagle

Questions?


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