Download - Social Media 101 for Realtors
Social Media 101 @BearandBeagle
Social Media 101 @BearandBeagle
The Goal of Social Media
Of us as business leaders• To get more customers
Of our audience• To build a community of like-minded people with
similar interests and priorities
Our audience doesn’t want to be sold on something
Social Media 101 @BearandBeagle
How to sell without selling?
You need to create a persona that is
UsefulRelevantInsightful
Social Media 101
@BearandBeagle
Creating a Persona
Distill what your customers want from the perfect realtor into just a few points
Then be that thing
Social Media 101
@BearandBeagle
What not to do• Don’t promote yourself and your listings 24/7
• Don’t be aggressive or take a controversial stance on an issue that has nothing to do with your job or goals
• Don’t ignore messages or let too much time pass between questions and answers
Social Media 101
@BearandBeagle
What to do• Share useful information from others in your
community
• Reach out to others in community with questions, real input, and positive messages
• Make a routine and schedule messages in advance
Social Media 101 @BearandBeagle
Questions?