Download - Social media-101
Social Media 101Facebook and Beyond
May 2012
Kevin Martone
Technology Program Manager
Grinspoon Institute for Jewish Philanthropy
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Social Media – What Is It?
What IS Social Media?
Traditional:
Organization posts information for others to read; no interaction
My friend told me that tuition was going to increase again. We can’t afford anymore increases. What is the school doing to help families?
When is the next big event?
Are there resources to help me continue our kids’ learning over the summer?
My daughter’s class NEVER gets outside to play. Why?
We love Ms. Smith. Why isn’t she returning to school ?
Yay!
Hi!
I love the videos from the latest concert. Keep posting!
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Social Media: Everyone has a say!
People Power
Bil Zarch
Word of Mouth
Connectors?
Exercise: Identify 5
Connectors in your Community Online Offline
Facebook – 3rd Largest Country on Earth
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Social Media – How To Utilize
Photo adapted from flickr.com – niclindh
Listen
Engage
Move to Act
15
Use these tools strategically, as part of an overall outreach and communications plan
Free Media – Newspapers, blogs
Events
Social Media – FB, Blogs, Twitter
Flyer
s
Direct
Other Channels
Website, eNewsletter
Events
Social Media – FB, Blogs, Twitter
Flye
rsDire
ct Mail
Phone,
In Person
Other Channels
Website
eNewsletter
Blog
Facebook: What Organizations Need to Know
25 May 19, 2009
Profiles, Groups, and Pages…Oh My! Personal Profiles
» Must be an individual person» If an Organization uses this, Facebook can delete at any
time» Needed to create/administer Groups or Pages
Groups» Anyone with a Facebook Profile can create a Group on
any topic» Groups can be public or private» Facebook user “Joins” a Group; becomes a “Member”
Pages» For Organizations, Brands/Products, and Public Figures» Only official representatives can create/administer» More interactive than Groups
- Can add additional functionality (applications)» Facebook user “Likes” a Page
What Would Your Constituents Want to Read? Events News about local activities, education, etc. PHOTOS!! (events, classroom projects,
milestones, awards, etc.) Questions!! Highlights from the classroom Videos – events, projects Alumni Stories Testimonials Jewish community events, information Other?
What Will People Actually See?
The following determine how likely the people who Like your Page will see a post:» Recency – Posts within the last few hours are
more likely to be Top News» Relevancy – If the user Likes, comments on,
or Shares your Posts (or if they simply return to your Page), your posts are more likely to be in their Top News
» Resonance – If a post gets a large number of comments, Likes, and Shares overall it is more likely to be Top News
Events
Invite them! Show pictures
Photos
Questions
Video
Links
Education Jewish Community Blog Posts/News Other?
Share Content
What Else Can You Post?
Stories/Testimonials Holiday messages Recipes Contests Other?
Invite Conversation
Respond!
“Those who ignore the party/conversation/network when they are content and decide to drop in when they need the network may not succeed. It’s pretty easy to spot those that are just joining the network purely to take – not to give. Therefore, be part of the party/conversation/network before you need anything from anyone.”
- Jeremiah Owyang of Web-Strategist.com
12:1
Post 12 things of interest to your constituents for every one post asking them for something.
Asking for something:» Enroll» Attend Event» Donate» Share Content» Other?
Promote!
Signs at Events Email Signature Cross-Promote!
Set Username
NOT
Set Username
Cross-Promote!
Status Tagging
Milestones
Pin Content to Top of Page
Highlight Content – Width of Screen
Go For It!
