Simple, Effective and Affordable Small Business

Marketing

Small Business Marketing Presentation

by Patrick Giammarco

There are more new businesses than marriages a

year in the U.S.

Small business owners face many challenges to survival

40 in 180 in 5

96 before 10

A business cannot survive without customers

Why is small business marketing so hard?

Marketing doesn’t have to be difficult

Create a marketing system to grow your business

What is a system?

What is Marketing?

Is it this?

Marketing, in economics, that part of the process of production and exchange that is concerned with the flow of goods and services from producer to consumer. In popular usage it is defined as the distribution and sale of goods, distribution being understood in a broader sense than the technical economic one.

Copyright © 2003, Columbia University Press

For small business marketing is

Getting someone, who has a need, to know, like and trust you

Effective marketing eliminates the need to compete on price.

First, create your marketing strategy

Define your ideal customer

Use this formula to describe you ideal prospect

Physical description + What they want + Their problem + How They Buy + The best way to communicate with them

Find your core difference

Put it to use – Your Talking Logo

Next, implement your strategy

Create marketing materials that educate

Establish your lead generation trio

You need a referral system

Convert leads into customers

3 Phases of Lead Conversion

Create a new customer kit

Create a marketing system to grow your business

Get Started Now

• Create your Talking Logo• Create your Ideal Prospect Profile• Create your one page referral sheet• Create your Marketing Kit• Create your New Customer Kit

My Contact Information

Patrick GiammarcoPWG Marketing, LLCpatrick@pwgmarketing.comwww.pwgmarketing.com419.329.4256