https://www.youtube.com/watch?v=yCTopiYQoYw

Hi everyone

Company’s Analysis

McDonald’s

Name: Sharifa Abdullah Mohammed Al ShehhiID: H00127146

History of McDonald’s

Richard and Maurice McDonald

Ray Kroc

Traditional media

Television Magazine

Newspaper Billboard

Social MediaWebsite YouTube

Facebook LinkedIn

Twitter Instagram

SWOTStrength

- Children are the target of the McDonald’s restaurant because kids would love these kind of food and it will ask for more from the first time when they taste it and their meal comes with toys so that they can play with it.

- The McDonald’s restaurant is the first fast food company by sales that had built up a big brand with more than31,000 restaurants that are serving burgers, fries and soda drinks in different countries almost 120 countries.

Weakness- The quality may go down and people will not go to buy anything from

McDonald’s.

- McDonald’s restaurant maybe crowded from the customers and employee may get confused and not going to serve their customers well and there will be lake of them for customers.

Opportunities- The new customers may have new updates what’s new from the

McDonald’s employee and what is changes going to happen in the future.

- Chance to combat other food chains with new business plan.

Threats- There are many competent of McDonald’s that they are have the same

thing which are Burger King, Hardees, KFC and SFC.

- The prices will changes for couple of times in same year that sometimes the price go up or going down.

SWOT

Conclusion

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