SEOULHansung Univ.

1551118 Hyeon A Song

CON-TENTSSEOUL

01. Brand

02. Product

03. Expectancy ef -fect

Current Korean Souvenir

Cosmetic products, Food, etcbecause of the Korean wave Ornament, rad doll,

etcapplying traditional im-age

Lucky bag, spoon&chopsticks, etc, traditional Korean products

SEOULNew Souvenir Brand with Korean Soul

SEOULThe capital of Ko-

rea

SOULThe soul of Korea

Korean Soulin Korean traditional culture

Five Colors from Yin-Yang and the Five Elements theory

YellowMiddle

BlackNorth

RedSouth

WhiteWest

BlueEast

HanbokKorean traditional dress

BojagiClothwrapper Hanji

traditional Korean paper handmade

from mulberry trees

NorigaeKorean traditional

ornaments worn by women

Korean Soulin Korean traditional culture

Shopping Bag

Wrapping papper

Handkerchief

Bottle cover

Ear Rings

ProductSEOUL

Shopping BagSEOUL

SEOUL

SEOUL

Wrapping PaperSEOUL

SEOUL

HandkerchiefSEOUL

Bottle CoverSEOUL

SEOUL

Ear RingSEOUL

SEOUL

Expectancy effect

SEOULNew Souvenir Brand with Korean Soul