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Scribe Strategies & Advisors

Public Relations

1660 L Street, NW Suite 504

Washington, DC 20036

Tel: (202) 393-4884 Fax: (202) 466-5565

www.scribeus.com

Scribe Strategies & AdvisorsPublic Relations

Introduction

Scribe Strategies’ Public Relations Practice: Overview

The Scribe Advantage:•Detailed, Reliable Attention for both Planned and Spontaneous Public Relations Needs Provided by Senior Level Specialists

•Respected Depth of Experience Supporting a Range of Clients from Government Agencies to Private Clients

•Established Expertise in Publishing Articles, Writing Speeches, Preparing Marketing Materials as well as a Deep Contact Base to Disseminate those Products

Capabilities:•Professionally Refined Editorial Skills Employed in Speechwriting and Ghost Writing for Distinguished Clients

•Wealth of Personal Contacts and Access allows Scribe to Organize Events for Clients Needs -- from News Conferences to Private Gatherings

•Strong Reputation in Determining Suitable Market Brand and ability to Publicize and Solicit Expansive Media Attention

Areas of Expertise: Editorial and Marketing Support, Publicity Coordination and Message Shaping, and Corporate Branding

Strix does ONLY defence and aerospace and therefore understands the client and the business environment

Strix can deliver complex technology messages for high-level and general audiences, simply and understandably

Strix helps companies strategise for the international marketplace; we recast promotional materials and messages to appeal to local audiences on the export scene. Simply translating from the mother tongue is not enough: clients need to rethink messaging as well

Strix uses award-winning trade journalists and former trade journalists with decades of experience


Introduction

Defence Publicity and Promotion

Scribe Strategies is strategically partnered with Strix Consultancy to provide a comprehensive approach for defence and national security clients

Scribe Strategies & AdvisorsDefense and Homeland Security

Introduction

Scribe Defense: Overview

The Scribe Advantage:

•Personalized service and attention from global network of senior experts

•Combination of policy expertise and in-depth knowledge of defense and homeland security industry

•History of successfully creating opportunities and solving problems for clients within a wide range of political climates and economic conditions

•Acute understanding of the intersections among the institutions of government, business, media and technology

Capabilities:• Corporate Strategic Planning

• Mergers and Acquisitions

• Business Development

Areas of Expertise: National Security, Defense, Homeland Security, Aerospace

• Market Strategies and Assessment

• Policy and Regulatory Support

• Due Diligence


Introduction

Strategic Corporate Planning

Scribe Strategies and Advisors offers comprehensive strategic planning formulation and implementation assistance

Analyze customer budget trends and priorities

Provide outline determining expected future areas of customer investments and divestments

Prepare a customized analysis of the trend implications for specific clients and market segments

Conduct initial-level scouting and due diligence for proposed M&A transactions and strategic alliance partnerships


Introduction

Business Development and Marketing

Scribe Strategies can provide assistance in identifying new business opportunities and help bring them to fruition

Foster client’s ability to enter new markets to capture sales in the areas of defense, homeland security, and intelligence

Advise clients of new opportunities in time to get ahead of competitors and capitalize on the most promising prospects

Engage key decision-makers to ensure success in any business venture pursued

Assist foreign companies in entering the US market in addition to developing business strategies for US firms seeking new overseas markets


Introduction

Policy and Risk Analysis and Support

Scribe Strategies’ network of talented and experienced experts help navigate the pitfalls of the policy process

Provide comprehensive policy and risk analysis support

Track the regulatory process and furnish implications of germane legislative or administrative changes made by the US government

Assist with policy formulation utilizing a strategy to maximize impact on centers of influence

Meticulous

Policy

Examination

Knowledge of

Risks

Successful

Future

Endeavors

Scribe Strategies & AdvisorsGovernment Affairs

Introduction

Scribe Strategies’ Government Affairs Practice: Overview

The Scribe Advantage:•Personalized Governmental Affairs Attention from Senior Level Consultants

•Innovative Strategic Planning and Unique Relationships with Political Leaders

•Specialized Knowledge and Ease of Access to Both Parties in Government when Necessary

•Acute Understanding of the Intersections among the Institutions of Domestic and International Governments

Capabilities:•Strategic Government Relations Planning

•Access and Insight into Key Agencies, their Bureaucracies, and Leadership

•Influence Policy through Established and Respected Presence on Capitol Hill with Individual Members, Committees, and Staff

Areas of Expertise: Capitol Hill, Governmental Agencies, International Governments


Introduction

Strategy and Planning

Scribe Strategies and Advisors offers comprehensive strategic government relations planning formulation and implementation assistance

Combine Extensive Contacts with Policy Expertise to Achieve a Personalized Method of Approach for Clients’ Political Needs

Utilize Exhaustive Professional Experience in the Political, Legislative and Regulatory Processes to Capitalize on Future Political Environments

Navigate Partisan Politics with an Acute Understanding of the Changing Tide in Political Appointments and Relationships

Unlike Other Consulting Firms, Scribe Follows Through with All Steps, both Grand and Minute, Required to Successfully Formulate and Execute a Strategic Plan


Introduction

Government Relations

Scribe Strategies can contact the right people to achieve fast results in an ever changing political environment

Inclusive Political Strength Gained from Influence at the Treasury and Commerce Departments, and within the DOD, Intelligence and DHS Funding Apparatuses

Our Strategic Plans Boast of an Impressive Record of Achievements Due to Knowledge of Procedures and Ability to Reach Decision-Makers

Strong Working Relationships with the House Ways and Means Committee, as well as the House and Senate Appropriations, Armed Services and Homeland Security Committees

Valuable Relationships with Political Leaders at each Junction of the Federal System Bolsters our Reputation and Results


Tailor client’s public message and image

Economics

PoliticsCommunications

Our Services & Expertise

Ensure success of client's business ventures

Providing the ideal comprehensive solution

Provide strategic advice regarding governmental branches and agencies


I. Government Relations

Access to Key Officials

1. Excellent working relationships to solidify involvement in the policy and appropriations processes

Issue Briefings

2. Present accurate depiction of political climate and establish strategy to achieve specific goals

Procurement Landscape Analysis

3. Provide “opportunities analysis” that identifies optimal department or agency and funding source

Congressional Testimony

4. Prepare client testimony for presentation before congressional committees

Drafting of Legislation

5. Draft provisions and provide continual advice during the legislative process


1. Analyze trend implications and advise how to best position companies to take advantage of new realities

2.

Strategic Planning Services

Provide Political/Military Insight3. Assess national security and the associated

business climate in relation to changing political and military situations

Identify Business Opportunities Maintain fresh outlook from breaking into new markets to expanding a company’s share of existing markets

II. Defense and Homeland Security


III. Business Development

Public Policy Experience1. Detailed experience with Executive Branch

and agencies, including: DoD, DHS, State, USAID, Office of the USTR

Cultural Sensitivity/Language Skills2. Augment business expertise in the field

and heighten successful business ventures through specialized knowledge

Risk-management/Financial Services3. Provide financial analysis for opportunities in

the United States and the developing world


IV. P.R. & Media Consulting

Ghost Writing1. Write both short and long articles,

marketing pieces, and advertorials, as specified by the client

Speechwriting2.

Write orations to large and small groups

Publicity Coordination & Message Shaping

3. Set up news conferences, receptions, and other events to enhance client visibility while helping shape desired message

Branding4. Utilize specialized market knowledge to

create easily recognized and respected corporate brand

Soliciting Media Attention5. Pursue requests for clients to appear in

print or on TV and radio programs


The Scribe Team

Scribe Strategies and Advisors

*International Consultants

Gary Dixon

Rob DeGova

Hubert de Naouris

Norbert Garret

Erika Ludwig Burk

Mario Brero

*Our Team

Joseph J. Szlavik, Jr.

Thomas S. Kim

Andrew R. Koch

Richard E. Sincere

Osama Elsharabassi

Phillip W. Allen

Whitney R. White

Mark S. Mazanek

Junsuk Park

David S. Dubroff

Kristin Jackson

Chris Yeon-Hwa Chung

*United States Consultants

Ambassador Joe Melrose

Bill Piekney

Ted Poatsy

Ben Wickham

Tom Gorman

Rey Maduro

Anthony McCall-Judson

Jack Platt

Michael Sulick

David Manners


Biography

Andrew R. Koch

Education

• M.A. from George Washington

University Elliot School of

International Affairs

• B.A. from Boston University

Major: International Relations

Work History

• Washington Bureau Chief for Jane’s

Defense Weekly, (continues to write

a column for Jane’s)

• Four time Award Winner for

Journalistic Excellence

• Senior Think Tank Analyst for Center

for Nonproliferation Studies and

Center for Defense Information

• Has appeared in the New York Times,

the Washington Post, the Los Angeles

Times, the Charlie Rose Show, CNN,

BBC, NPR, ABC, CBS, CNBC and other

media outlets

Vice President, Scribe Strategies and Advisors’ Defense and Homeland Security Practice


Biography

Joseph J. Szlavik, Jr.

Education

• M.A. from American University in

Corporate Communications

• B.A from Catholic University of America

Major: Political Science

Minor: Spanish, Philosophy

• Associate of Science and Associate of

Liberal Arts from Valley Forge Military

College

Work History

• Washington-based International

Consulting Firm

• States News Service business bureau

• Special Assistant in the Office of

Enforcement at the U.S. Customs

Service

• Liaison at the Office of Cabinet Affairs

and Office of Legislative Affairs

• Policy Analyst at the Office of Policy

Development

• Advance Team for Bush-Quayle 1988

Presidential Campaign

President, Scribe Strategies and Advisors


Biography

Richard Sincere

Education

• M.S. in International Relations from the

London School of Economics and Politics

• B.S. from Georgetown University, School of

Foreign Service

Work History

• Free-lance writer and editor, former clients

include several Washington think tanks, U.S.

government agencies, and foreign political

leaders

• Research associate at the Ethics and Public

Policy Center, specializing in U.S. defense

policy and U.S.-African relations

• Editor of quarterly newsletter for the Center

for Strategic and International Studies

• Director of international economic affairs at

the International Freedom Foundation in

Washington, D.C.

• Author of The Politics of Sentiment: Churches

and Foreign Investment in South Africa;

Sowing the Seeds of Free Enterprise: The

Politics of U.S. Economic Aid in Africa

Senior Consultant, Scribe Strategies and Advisors’ Public Relations Practice


Biography

Clifford Beal

Education

Work History

• Award winning former Editor for Jane’s

Defence Weekly and Jane’s International

Defence Review, overall 20 years’ experience

as an international defence journalist

• Named Editor of the year in 2000 by the

British Society of Magazine Editors

• Managing Editor of McGraw-Hill Magazine,

Defense World

• American Institute of Aeronautics and

Astronautics, devised and implemented a

public affairs program to raise awareness of

importance of US Space Programme after the

Challenger disaster

• Editor for the Journal of Defense and

Diplomacy

Strategic Partner, Scribe Strategies and Advisors via The Strix Consultancy

• BA from the University of Vermont Major: History

• MA in International Relations from the University of Sussex, England


Scribe Affiliate Offices

*National Affiliates

Washington, DC

New York, New York

Philadelphia, Pennsylvania

Houston, Texas

*International Affiliates

Baghdad, Iraq

Doha, Qatar

Geneva, Switzerland

London, United Kingdom

Nairobi, Kenya

Paris, France

Pretoria, South Africa

Seoul, South Korea


Contact Information

*Scribe Strategies and Advisors

1660 L Street, NW Suite 504

Washington, DC 20036

Tel: (202) 393-4884 Fax: (202) 466-5565

www.scribeus.com [email protected]

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