Download - Scrap the Big Launch, Fly a Kite
SCRAP THE BIG LAUNCH, Fly a Kite In Koo Kim @bitprofusion #mobex April 2, 2014
HOW TO CREATE AND MAINTAIN CONTROL OF SMARTER MOBILE APPS WITH REAL-TIME UI UPDATES, A/B TESTING, AND PERSONALIZATION
/ If you have an iPhone, download the demo app from the Apple App Store. Search for ‘Wikex’
Mobile Web!
Mobile Web!
Mobile Web! Mobile App!(iOS & Android)!
/ Mobile Apps - Carry High Risks (not downloaded, uninstalled, poor ratings)
- Large Investment - Multiple Platforms - No Real-time Updates - High Maintenance Costs (bugs, OS updates, new devices, new features)
/ Mobile Apps are the future.
/ How?
/ Current mobile app development resembles a launch – rigid release cycles, high risks, high costs.!/ Apps are complex!/ Loss of remote control!/ App Store (validate, submission, approval/rejection)!
MOBILE APP DEVELOPMENT The future of digital experiences.
MOBILE APP DEVELEOPMENT The big launch
/ How do we bring agility and control into mobile apps?!!!
MOBILE APP DEVELOPMENT Tools for the future
A new way to fly.!!/ More control after app goes live!/ Responsive to shifting conditions!/ Adaptive to user behavior!!
MOBILE APP DEVELEOPMENT Agility and Mobile Apps
We need tools – monitor, test, and tune.
MOBILE APP DEVELOPMENT
What We Need for the Future of Mobile Digital Experiences / Real-time controls to native UX ! components!/ Analytics + ACTION!/ Cross Platform Controller!/ Implement AI and Personalized User Experience!!!
A SAAS platform management toolkit for controlling mobile user experiences in native, hybrid, and HTML5 based mobile apps. / Enables App publishers to push UI, UX, and content changes to Apps real-time / Reduce the dependency on app updates / Tools to change the “big-launch” development approach to a more agile and iterative process
/ Content!/ Native UX Component Control!/ Memory Object Control!/ File System Object Control!/ Database Object Control!/ Hybrid/HTML5 Framework Support!/ HTML5, CSS, JS Injection Capability!!!
/ We can’t change the core app code, BUT we provide the ability to change the app configuration, data, and the way it responds to the user in real-time.!!!/ Scaffolding to parameterize everything.!!!/ Provides granular data about content access rather than just events or page views.!!!/ Server-side command center to monitor and control and tune our apps.!!!!!
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ANALYTICS + ACTION A/B Testing
View: Campaign tagging and relevance! View: Security control!
View: UX component control!
View: Live content windows with HTML5! View: Advanced design controls!
View: Geo-location targeting!
