Say no to bottled waterSocial Capital Project

Lara GroshongAshish Jain

Background

Triple Bottom Line

People. Planet. Profit.

People

• Few regulations.• No required expiry date – water on

shelf for months.• No testing on storage.• Tap water at home gets tested

multiple times a month. • No health benefits.

People

Biggest marketing campaign ever ran

Fresh. Young. Sexy.

Primary Research

Planet

• Over 2 million plastic beverage bottles are used every 5 minutes in the U.S.• That’s 232 16 oz. bottles per person

a year

As a result…

Profit

• 26,000,000,000 liters of bottled water consumption in US.

• 1 billion dollars are spent by consumers per year in US

• $400 per consumer per year in US

• Most popular water bottles are sold in 20 ounce sizes.

• $1 at vending machine• Water price - 5 cents a ounce.• Gas price is ~ $3/gallon• 128 ounces in a gallon• Gasoline price – 2 cents a ounce.

• 2 bottles per student per class• 60 days• 120 bottles per student.• 0.50 cents a bottle• $60 per student• DU Aluminum bottles: $5

Daniels College of Business

How can you help?

• Thank you for signing the petition.• Spread the word by presenting to

other cohorts.• Share this with “one” person.

Execution is translating your strategy into reality.

Dedication. Discipline. Hard Work.(and about an hour of time)

As a final word

Thank You.