Transcript
Page 1: Say Cheese Final Presentation

Chessney Rice, Jaejin Lee, Jordan Noe

SAY CHEESE

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NET REVENUES

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EARNINGS PER SHARE

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RETURN ON EQUITY

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STOCK PRICE

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CREDIT RATING

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IMAGE RATING

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The vision at Say Cheese is to become a global leader by standing by the quality of our cameras. Here at Say Cheese, we provide every customer with a standard three year warranty, the highest in the industry. The plan is to stand by our product in order to have a lasting relationship with every customer.

Strategic Vision

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Performance Targets EPS Target for year 15 8.75

EPS Target for year 16 9.00

ROE Target for year 15 100%+ ROE Target for year 16 100%+

Credit Rating Target for 15 is ACredit Rating Target for 16 is A+

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Performance Targets Image Rating Target for year

15 85Image Rating Target for year 16 90

Stock Price Target for year 15 145Stock Price Target for year 16 150

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Entry Level Strategy • In the beginning we chose a

low cost strategy with a wide variety of models

• Later, we focused more on quality cameras with a three year warranty.

• We hoped the prolonged warranty would be a more attractive option compared to other warranties in the industry.

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Multi Level Strategy • Our multi featured strategy in

the beginning was best cost strategy.

• Later, we decided to add features and offer a higher priced, quality camera.

• We now offer one multi-featured model with high quality but an affordable price.

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Financial Strategy • In the early years we issued stock and tried to

refrain from taking out loans in order pay for things. This kept us financially stable and at an A+ credit rating throughout most of the game.

• The last two decisions we decided to buy back as much of our company as we could by repurchasing stocks. This led to a very high return on equity.

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Competition We feel the biggest competition were groups F, C, and E for both entry level and multi-featured cameras.

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Areas to improve…

• Increase incentives for each camera to reduce the amount of warranties claimed.

• Increase the amount spent on tech support.

• Increase the amount spent on advertising.

• Introduce another multi-featured model.

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Lessons Learned• Offering a three year

warranty on an entry level camera is costly..

• Be more charitable.• Competitors make

decisions in the same room as you…eavesdrop.

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Questions???


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