Top Technology Tools For Today’sInternational Real Estate Agent
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What do Websites and CheeseHave in Common?
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Yesterday Today
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Yesterday
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Today
Top Mobile Markets in the World
Mobile Phones Vs. Toothbrushes
* 6 Billion people on the planet
* 4.8 Billion people own a mobile phone
* 4.2 Billion people own a toothbrush
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Consumers Are Finding Us In Different Ways and Different
Places
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Zero Moment of Truth
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Different
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“80% leave a mobile site if they have a bad user experience”
Traditional Website View
Tablet Website View
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ZMOT Study - Google
Mobile Phone Website View
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ZMOT Study - Google
ZMOT - Findings
• 95% of SmartPhone users have searched for local information
• 90% of those users took some type of action within 24 hours
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PhotoSphere
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Consumers are LookingFor Information
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C’s For a Successful Online Marketing Strategy
Create Content
Capture Consumers
Communicate& Cultivate
Convert
7 C’s For a Successful Online Marketing Strategy
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Create Content
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ZMOT Study - Google
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Smoothie Stedicam
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Educate and Share Tips
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The Average Sales Price in Holiday Park is $185,000
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Create a Life-Style Map
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Incorporate Videos
RPR - Neighborhood Reports
REALTORS® Property Resource
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Create a Digital Magazine
Be Different in Finding Consumers
Use Jing - Techsmith
Add a Green Screen
Single-Property Websites
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Don’t Lose Good Leads
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Engage With Your Visitors
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Time on Your Site?
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Create How to Books
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Package Your Offer
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Create an Opt-In Piece
Create Content
Capture Consumers
Communicate& Cultivate
Convert @johnmayfield
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Add a Video to Your “About Us” Page
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PixelFilms Studio
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Melody Loops
Take Notes
Typing
Handwriting
Record Audio
Take Photos
Take Video
Bookmark Websites
Systran
HighImpactEMail
HighImpactEMail
Use Networking - LinkedIn
LinkedIn Works!
LinkedIn Tip
The best times to post on LinkedIn: Tuesday and Thursdays, between 7am and 9am local time. @SocialMediaWeek
LinkedIn Tip
LinkedIn has found that 20 posts per month can help you reach 60 percent of your unique audience. @Buffer
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What do Websites and CheeseHave in Common?
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Change Happens - They keep moving the cheese
Anticipate Change - Get ready for the cheese to move
Monitor Change - Smell the cheese often so you know when it is getting old
Adapt to Change - The quicker you let go of old cheese, the sooner you can enjoy new cheese
Change - Move with the cheese
Enjoy Change - Savor the adventure and enjoy the taste of new cheese!
Be Ready To Change Quickly And Enjoy it Again - They keep moving the cheese
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“Don’t be chained to thinking you have to do business the way you have always done business.”
John Mayfield
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Technology Coaching Offer
Virtual CoachingThursday’s 3-4 PM C.S.T.Recorded for playback
Help With Your Technology NeedsHow to’s on What I Covered TodayBuild a Website - And More
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Technology Coaching Offer
Plus - Access to “all” of my current technology videos at Business TechGuy University
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Thank You!
