GRAPHIC DESIGN - ART DIRECTION - ILLUSTRATIONINFORMATION GRAPHICS - CORPORATE IDENTITYPUBLISHING CONSULTANCY- TRAINING

SARAH-JANE LEAVEYPORTFOLIO

PORTFOLIO 2

white|wash is an independent arts, design, fashion and culture magazine built around a team of four women; Julie Uusinarkaus (ex Editor-in -chief of Finnfashion and Pap magazines), Heidi Marika (Creative Director on white|wash and Stylist on Finnfashion), Mikaela Katro (Dep Editor on white|wash and writer/photographer on Finnfashion) and myself (ex-Associate AD Finnfashion).

We share a common love of Finnish design and have an extensive network of contacts in the fields of fine art, fashion, media, product design, entertainment and culture.

white|wash magazineART DIRECTOR, ILLUSTRATOR

PORTFOLIO 3

Editorial Design

PORTFOLIO 4

Finnfashion, based in Helsinki, was a quar-terly English language magazine dedicated to promoting Finnish design talent, from Minna Parikka, Paola Suhonen (Ivana Hel-sinki) and Hanna Sarén to Daniel Palillo and Marjut Uotila (Dusty). Finnfashion show-cased the best of our locally produced foot-wear, womens wear, mens wear, textiles, jewelry and accessories.

Finnfashion was distributed international-ly through specialist boutiques in Sweden, USA and France.

FinnFashion magazineASSOCIATE ART DIRECTOR

PORTFOLIO 5

I have produced illustrations ranging from simplistic vector renderings to more paint-erly artistic works for various clients.

a) The Vikings in Swiss International style. Personal Project as teaching material (2012).

b) Client: TaiChi about Town, Budhokwai, Fulham. Illustration for a brochure promoting TaiChi courses at the centre. (2012).

c -e) Degree project: Little Red Riding Hood illustrated editorial. Winner of ‘Public’s Choice Award. (2013)

Illustration:ART DIRECTOR, GRAPHIC DESIGNER

b)

c)

d)

e)

a)

PORTFOLIO 6

a) Sketch for Commissoned Portrait (2010)

b) Personal Work. (2016).

c) Degree Illustration project: Lenore from ‘The Raven’ by Edgar Allen Poe (2013).

d) Personal work. 'Candy Killer' from a diptych of drawings called 'Personal vices' (2012)

Illustration:ART DIRECTOR, GRAPHIC DESIGNER

a)

b)

c)

d)

PORTFOLIO 7

a) Client: twig. Illustration for Valentine’s Day and Mother’s day advertisement in Vanilla Magazine. (2013).

b) Personal Work: One of four seasons (2012).

c) Personal Work (2010)

d) Detail from ‘The Factory Boys’ (2010).

Illustration:ART DIRECTOR, GRAPHIC DESIGNER

c)

d)b)

a)

PORTFOLIO 8

This information graphic was produced as a teaching aid for students attending the Visualisation skills module, part of the International Design Degree program at KYAMK in 2014.

The timeline served two purposes; it was a demonstration of the process involved in creating a visual representation of a set of complex data over time, and an educa-tional piece, as it introducted the students to the key art & design movements of the period 1860 – 1918, which have influenced the development of graphic design.

The final piece measured 420mm x 1000mm.

From Arts & Crafts to ModernismGRAPHIC DESIGNER

©Sarah-Jane Leavey 2014 . Sources: Meggs’ History of Graphc design, Meggs, P. & Purvis, A. (4ed.) Wiley & Sons, USA 2006. Graphic design Timeline, Heller, S. & Pettit, E., Allworth Press, USA 2000. http://www.vam.ac.uk/page/a/arts-and-cra�s/, http://en.wikipedia.org/wiki/Arts_and_Cra�s_movement, http://en.wikipedia.org/wiki/Japonism, http://www.vam.ac.uk/content/articles/s/style-guide-influence-of-japan/, http://en.wikipedia.org/wiki/Art_Nouveau, http://en.wikipedia.org/wiki/Wiener_Werkstätte, http://en.wikipedia.org/wiki/Deutscher_Werkbund, http://www.goethe.de/kue/arc/dos/dos/sls/sku/en2356119.htm

THE TRIGGERS BEHIND THE ARTS & CRAFT MOVEMENT

REACTION AGAINSTTHE GREAT EXHIBTIO

N 1851

POOR QU

ALIT

Y MASS PRODUCTION

INDUSTRIAL REVOLUTIONGOTHIC REVIV

ALIS

M

INSPIRATION FROM

PRE-RAPHAELITE BROTHERHOODW

ORKS

OF

WILL

IAM MORRIS

RAISE OF M

ARXIST THINKINGWORKS OF JOHN

RUSK

IN

FROM ARTS & CRAFTS TO EARLY MODERNISM

STYLE GUIDESArts & CraftsArts and Cra�s style developed in the 1860s as a reaction against the growing industrialisation of Victorian Britain. Those involved believed in the equality of all the arts and the importance and pleasure of work. The appearance of the style resulted from the principles involved in the making of the objects. By the end of the century such ideals had a�ected the design and manufacture of all the decorative arts in Britain.

CharacteristicsThe vernacular of British countryside lifeArtisan belief in truth to materials & authentic designSimple forms & natural motifs  

JaponismeJaponisme is the French name for the influence of Japanese art, fashion and aethestics on Western culture from the early 1860’s until the turn of the century. Artists and cra�smen began replicating the images, subjects and style of newly imported Japanese Ukiyo-e woodblock prints and household goods and furniture. Noteable artists such as Degas, Manet, Monet, Van Gogh, Toulouse-Lautrec and Whistler were all collectors of Ukiyo-e woodblock prints.

Characteristics Circular designs influenced by Japanese ‘Mon’Geometric forms & asymmetric compositionNatural motifs: ChrysanthemumsBlack keylines & strong flat colour

BeggarstaffJames Pryde and William Nicholson were brothers-in-law, who started the advertising agency ‘J. & W. Beggarsta�’ in 1894. They created only 22 known poster designs and 6 other graphic works. Although intended for publication, many of these designs were never published. The Posters were unique artistically using simple cut-out forms totally unlike Art Nouveau, but they were not a commercial success. However the Beggarsta� designs went on to have a huge influence on later designers in the 1920’s and 1960’s.

CharacteristicsCollage technique & paper-cut letteringStencillingSilhouettesFlat Colour

Art NouveauArt Nouveau was a movement in the visual arts popular from the early 1890s up to the First World War. It was heavily influenced by the Arts & Cra�s movement, however it did not share the utopian socialist politics. It is viewed by some as the first self-conscious attempt to create a modern design lifestyle. Its influence can be found in painting, architecture, sculpture, jewellery, metalwork, glass and ceramics.

CharacteristicsWhiplash curves & asymmetrical compositionThe female form, sexualised contentOrganic motifs: seaweed, grasses, flowers, insects  Simplified abstract shapesBlack outlinesHand lettering influenced by organic forms

JugendstilJugendstil is the term used to describe Art Nouveau in Germany, the Netherlands, Nordic countries and the Baltic States. The style was named a�er ‘Die Jugend’ magazine, which was first published in Munich in 1896. Jugendstil started purely in the form of two-dimensional graphic arts, focusing on typography and graphic design. The key publications that championed the style were Die Jugend, Simplicissimus and Pan. Jugendstil is more robust and arguably more graphic in its use of form than Southern European Art Nouveau.

CharacteristicsHard lines & sinuous curvesClassical and romantic motifs  The SwanHand drawn typography sympathetic to illustration

The Vienna Secession was founded on 3 April 1897 by artists Gustav Klimt, Koloman Moser, Josef Ho�mann, Joseph Maria Olbrich, Alfred Roller, and others. Unlike related movements, there is not one style that unites the work of all the artists who were part of the group. The Secessionist graphic style was showcased in their magazine Ver Sacrum (Sacred Spring), which featured highly decorative works and proved to be a major influence on the illustration and typography of 1960’s psychedelic graphic art. The Vienna Secession had strong ties with the Glasgow School and Charles Rennie Macintosh.

CharacteristicsAnti-historicism: anti-gothic, anti neo-baroqueSymmetry and repetition  Geometric design and floral-inspired decorative motifsSquares, grids and checkerboard patternsAncient classical motifs: Athena and OwlsFlat visual planes, strong colours, and linear outlines.

Wienner werksä�eThe Wiener Werkstätte was founded in 1903 by Koloman Moser and Josef Ho�mann, both of whom had been key members of the Vienna secession. The primary goal of the company was to bring good design and cra� into all areas of life within the fields of ceramics, fashion, silver, furniture, and the graphic arts. Embraced geometric symmetry over surface ornament. Popularised the postcard as a collectable.

CharacteristicsArchitectural principles of designSquares, grids and checkerboard patternsFlat visual planes, strong colours, and linear outlines.Post 1909 style changes:Mycenaen & folk styles, jagged woodcut marks,Byzantine whirls, and fragmented mosaic work.

PlakatstilPlakatstil (Poster Style) is characterised by use of a reductive, flat-color design style developed in Germany circa 1905. The first acknowledged work in this style was created by Lucian Bernhard for a poster design contest sponsored by Priester matches. Bernard’s poster succeeded in moving graphic design further into the use of simplification through reduction, resulting in the modern visual language of shape and sign.

CharacteristicsFlat background colorLarge, simple imageProduct nameUse of modal perception (negative space) in designBlocky heavy or ultra typefaces o�en with keylines

DEUTSCHE WERKBUNDFounded in 1907, the Deutscher Werkbund (German Association of Cra�smen) was an association of 12 artists, architects, designers, and industrialists. The Werkbund was an important influence on the development of modern architecture and industrial design, and particularly in the later creation of the Bauhaus. Founders included architect Joseph Maria Olbrich and Josef Ho�man, both ex-members of the Vienna Secession, Peter Behrens, the designer of the first Corporate Identity for AEG, Finnish architect Eliel Saarinen and Mies Van der Rohe.

CharacteristicsStandardisation of measurement and designCra�smanship in mass productionThe idea of Corporate identity and visual branding.

ĄestheticismAestheticism was an approach to life based on the philosophy of 'art for art's sake'. It emphasised the importance of art above everything else and the pleasure to be found in beautiful things. Aestheticism was a complex mixture of a number of styles. Classical and Japanese art were particular inspirations. It was fashionable from 1870 to 1900.

CharacteristicsPeacock feather & bird motifsSunflowers & Ginkgo leavesBlue and white ceramicsStrong colour and ebonizing (black & gilt)Aesthetic dress – flowing uncorseted gowns

until 1938

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1918

Arts & Cra�s

Aestheticism

Art Nouveau

Beggarsta�

Vienna Secession

Deutsche Werkbund

Wiener Werkstätte

Jugendstil

Plakatstil

Japonisme

ARTHUR L. LIBERTY OPENS STORE SELLING GOODS IMPORTED FROM THE EAST. COMMISSIONS DESIGNS FROM MORRIS, DRESSER & GODWIN.

WILLIAM MORRIS FOUNDS MORRIS, MARSHALL, FAULKENER & Co.

WILLIAM MORRIS MAKES HIS FIRST PUBLICLECTURES ON DESIGN

WILLIAM MORRIS CREATES THE ‘SNAKESHEAD’ PRINTED TEXTILE.

WILLIAM MORRIS ESTABLISHESTHE KELMSCOTT PRESS.

SIEGFRIED BING ESTABLISHESMAISON DE L'ART NOUVEAU IN PARIS

ADOLFO HOHENSTEIN FATHER OF ITALIAN POSTER DESIGNBECOMES DIRECTOR OF GUILIO RICORDI PUBLISHERS

ADOLFO HOHENSTEIN TOSCA POSTER

BEGGARSTAFFDON QUIXOTE POSTER

HENRI DE TOULOUSE-LAUTREC CREATES THE MOULIN ROUGE POSTER FEATURING LA GOULUE

MUCHA GISMONDA POSTERTOORPP DELFT SALAD OIL POSTER

EMMANUEL ORAZI LA MAISON MODERNE POSTERMASSIAS GLADIATOR CYCLES POSTER

LEOPOLDO METLICOVITZ ITALIANCALZATURIFICIO DI VARESE POSTER

FRANZ GRIESSLER AUSTRIACOTTAGE BAR POSTER

ALPONSE MUCHA JOB CIGARETTE PAPERS POSTER

ALPHONSE MUCHA CREATED 138 ILLUSTRATIONS FOR THE BOOK ‘L'ILSÉE, PRINCESSE DE TRIPOLI’ IN ONLY 3 MONTHS

HENRI VAN DE VELDE TROPON FOOD CONCENTRATE POSTER PRIVAT LIVEMONT RAJAH COFFEE POSTER

ELBERT HUBBARD ESTABLISHESROYCROFTERS MOVEMENT IN USA.

ELBERT HUBBARD PUBLISHES ‘LITTLE JOURNEYS TO THE HOMES OF ENGLISH AUTHORS’.

PETER BEHRENS COLLABORATES ON DESIGNING ‘PAN’ MAGAZINE.

VERS SACRUM THE VIENNA SECESSION MAGAZINE IS FIRST PUBLISHED.

ALFRED ROLLER CREATES HAND DRAWN RECTANGULAR LETTERING POPULAR WITH 60’s PSYCHADELIC DESIGNERS.

KOLOMON MOSER CREATES 13TH VIENNA SECESSION POSTER EXHIBITING CLEAR INFLUENCE OF C.R. MACKINTOSH.

THE VIENNA SECESSION WAS A COUNTER MOVEMENT TO FLORAL ART NOUVEAU & GREATLY INFLUENCED BY THE GLASGOW FOUR.

JUGEND (MUNICH) & PAN (BERLIN) MAGAZINES ARE FIRST PUBLISHED.

HENRY VAN DE VELDE BELGIAN ARCHITECT SETS UP THE SCHOOL OF ARTS & CRAFTS IN WEIMAR, PREDECESSOR TO THE STAATLICHE BAUHAUS.

SIMPLICISSIMUS MAGAZINEIS FIRST PUBLISHED.

MUNICH SECESSION ESTABLISHES GERMAN ART NOUVEAU MOVEMENT.

HANS CHRISTIANSEN JUGEND MAGAZINE ISSUE 42: SWANS.

AKSELI GALLEN-KALLELA BIL-BOL POSTER

ALPONSE MUCHA WIENER CHIC COVER

LUCIEN BERNHARD WINS THE PRIESTER MATCHES POSTER COMPETITION.

LUCIEN BERNARD STILLER SHOES POSTER.

LUCIEN BERNARD BOSCH SPARK PLUG POSTER.

LUCIEN BERNARD ADLER TYPEWRITER POSTERS.

HANS RUDI ERDT DESIGNS THE OPEL AUTOMOBILES POSTER.

HANS RUDI ERDT DESIGNS THE PROBLEM CIGARETTES POSTER.

LUDWIG HOHLWEIN DESIGNS HERMAN SCHERRER TAILORING POSTER

HANS RUDI ERDT DESIGNS THE ‘U BOOTE HERAUS!’ POSTER.

LUDWIG HOHLWEIN COMMISSIONED BY JUGEND MAGAZINE FOR ILLUSTRATIONS.

LUCIEN BERNHARD DESIGNS THE MANOLI CIGARETTES LOGO.

F.T. MARINETTI PUBLISHES HIS‘MANIFESTO OF FUTURISM’

DER STURM - THE STORM EXPRESSIONIST ART JOURNAL FOUNDED

ALFRED LEETE DESIGNS LORD KITCHNER ‘YOUR COUNTRY NEEDS YOU’ POSTER

JAMES MONTGOMERY FLAG CREATES THE UNCLE SAM ‘ I WANT YOU’ POSTER BASED ON LEETE’S ‘YOUR COUNTRY NEEDS YOU’.

EDWARD JOHNSTON DESIGNS RAILWAY TYPE FOR THE LONDON UNDERGROUND.

EDWARD JOHNSTON REDESIGNS THE LONDON UNDERGROUND SYMBOL.

DE STIJL MOVEMENT AND JOURNAL BEGIN IN THE NETHERLANDS.

WENDINGEN MAGAZINE IS FOUNDED IN AMSTERDAM.E. MCKNIGHT KAUFFER DAILY HERALD POSTER

BART VAN DE LECK BATAVIER LINE POSTER

JEAN COCTEAU DESIGNS POSTERS FOR DIAGHILEV’S BALLET RUSSE

LÉON BAKST & VALENTINE GROSSSCHEHERAZADE PROGRAM BALLET RUSSE

DAS PLAKAT JOURNAL FOUNDED IN BERLIN

BERTHOLD TYPE FOUNDRY LAUNCH BLOCK TYPE,BASED ON BERNHARD’S POSTER LETTERING.

LUDWIG HOHLWEIN PKZ MENSWEAR POSTERSCOMBINE BEGGARSTAFF & PLAKATSTIL INFLUENCES.

LUDWIG HOHLWEIN RED CROSSFUNDRAISING POSTERS.

MARCELLO DUDOVICH MELE & CO POSTERS ITALY

LUDWIG HOHLWEIN KAFFE HAG POSTER.

LUDWIG HOHLWEIN AUDI & MUNICH ZOO POSTERS.

MUNICH SECESSION FIRST EXHIBITION HELDIN BERLIN AT ULAP.

OTTO ECKMANN’S ECKMANNSCHRIFT IS RELEASED BY THE KLINGSPOR FOUNDRY.

PETER BEHRENS BEGINS HIS WORK AT AEG CREATING THE FIRST CORPORATE IDENTITY.

WILLIAM MORRIS CREATES THE ‘GOLDEN’ TYPEFACEBASED ON NICOLAS JENSEN’S 15TH CENTURY DESIGNS.

AMERICAN TYPE FOUNDERS SOCIETY ESTABLISHED WITH MORRIS BENTON AS HEAD OF R&D

CHRISTOPHER DRESSER CREATES KETTLES & TOAST RACKS INFLUENCED BY JAPANESE DESIGN

J. M. WHISTLER CREATES THE PEACOCK ROOM

AUBREY BEARDSLEY COMMISSIONED TO ILLUSTRATE LE MORTE D'ARTHUR BY THOMAS MALORY & AE THE YELLOW BOOK

CHARLES RENNIE MACKINTOSH & THE GLASGOW SCHOOL EXHIBIT AT THE 8TH VIENNA SECESSION SHOW.

C.R MACKINTOSH COMPLETES WORK ON WILLOW TEA ROOMS GLASGOW.

HENRY VAN DE VELDE ECCE HOMO BY NIETZSCHE

BERTHOLD LÖFFLER KUNSTSCHAU POSTER

THE FOUR ( ALSO KNOWN AS THE GLASGOW OR SPOOK SCHOOL) EXHIBIT AT THE ARTS & CRAFTS EXHIBITION IN LONDON.

EDWARD WILLIAM GODWIN DESIGNS HIS FIRSTANGLO-JAPANESE STYLE SIDEBOARD c.1867-1870

JULES CHÉRET OPENS HIS OWN PRINTING FIRM IN PARIS.LATER A KEY FIGURE IN ART NOUVEAU & POSTER DESIGN.

JULES CHÉRET FATHER OF MODERN MULTI-PANEL POSTERS CREATES NEW STYLE WITH ‘ORPHÉE AUX ENFERS’ POSTER.

EUGÉNE GRASSET COMBINES MEDIEVAL REVIVALWITH JAPANESE WOODBLOCK STYLE

EUGÉNE GRASSET RECEIVES FIRST POSTER COMMISSION

WILL BRADLEY CREATES CHAPBOOK & INLAND PRINTER POSTERS

EUGÉNE GRASSET IS COMMISSIONED TO DESIGN THE COVER OF HARPER’S MAGAZINE. HE DOES THIS AGAIN IN 1891 & 1892.

‘ART FOR ART’S SAKE’ ARTISTS & DESIGNERSMCNEILL WHISTLER, A.BEARDSLEY, C.DRESSER

JAMES TISSOT PAINTS ‘LA JAPONAISE AU BAIN’

JAMES MCNEILL WHISTLER BEGINS PAINTING‘THE PRINCESS FROM THE LAND OF PORCELAIN’

INTERNATIONAL EXHIBITION LONDON KEY MOMENT IN INTRODUCTION OF JAPANESE ART TO WEST

FIRST ACKNOWLEDGED ART NOUVEAU WORKARTHUR MACKMURDO’S WREN’S CITY OF CHURCHES

THE CENTURY GUILD IS FOUNDED BY ARCHITECT A. H. MACKMURDO & OTHERS, COMBINING ARTS & CRAFTS WITH JAPANESE INFLUENCE.

THE CENTURY GUILD IS DISBANDED.

THE CENTURY GUILD HOBBY HORSE CLOSES. KELMSCOTT PRESS THE STORY OF THE GLITTERING PLAIN

THE CENTURY GUILD HOBBY HORSE IS FIRST PUBLISHED. DEDICATED TO REFLECTING THE ARTS & CRAFTS AESTHETIC IN GRAPHIC DESIGN . CREATED BY SELWYN IMAGE & HERBERT HORNE.

until 1943

until 1932EARLYMODERN

DOVES PRESS PUBLISHES ‘DOVES PRESS BIBLE’. INITIAL CAPS DESIGNED BY EDWARD JOHNSON

JAPONISME ARTS & CRAFTS

HOBBY HORSE 1884

ROYCROFTES

PRE

SS 18

95

KELM

SCOT

T PRESS 1894

THE P

EACO

CK ROOM 1876

LE MORT D’ARTUR 1893

GODW

IN S

IDEBOARD 1867

DRESSER TEA POT 1878

AESTHETICISM

ART NOUVEAU

WRE

N’S

CHU

RCHES 1883

GISMONDA 1894

THE FOUR 1896

BEGGARSTAFF

JUGENDSTIL

KASSAMA 1898

CHAP B

OOK

18

95

HARPER’S ADVERT 1895

DON QUI

XOTE

18

95

JUGE

ND

MAG

AZINE 1895

JUNGEND 42 1899

BIL-BOL POSTER 1907

WIENE

R CH

IC 19

06

VIENNA SECESSION

VER S

ACRU

M MAGAZINE 1898

13 TH SECESSION 1902

ROLLER LETT

ERIN

G 19

02

PLAKATSTIL

PRIE

STER

MATCHES 1905

PKZ MENSWEAR 1908

U BOOTE H

ERAU

S 19

15

EARLY MODERN

DE ST

URM

MAGAZINE 1905

BALLET RUSSE 1911

LONDON UNDERGR

OUN

D 19

18

NOTABLE EXAMPLES IN EACH MOVEMENT

ON THE SHOULDERS OF GIANTSFrom the foundations set by these movements came: The Bauhaus & Tschichold’s Die Neue Typographie; El Lissitsky, Laslo Moholy-Nagy & Alexey Brodovitch’s new editorial compositional landscape; the International Typographic style &development of the Grid as a foundation of all graphic design; the rise of corporate identity and the use of visual symbols in branding and advertising.

©Sarah-Jane Leavey 2014 . Sources: Meggs’ History of Graphc design, Meggs, P. & Purvis, A. (4ed.) Wiley & Sons, USA 2006. Graphic design Timeline, Heller, S. & Pettit, E., Allworth Press, USA 2000. http://www.vam.ac.uk/page/a/arts-and-cra�s/, http://en.wikipedia.org/wiki/Arts_and_Cra�s_movement, http://en.wikipedia.org/wiki/Japonism, http://www.vam.ac.uk/content/articles/s/style-guide-influence-of-japan/, http://en.wikipedia.org/wiki/Art_Nouveau, http://en.wikipedia.org/wiki/Wiener_Werkstätte, http://en.wikipedia.org/wiki/Deutscher_Werkbund, http://www.goethe.de/kue/arc/dos/dos/sls/sku/en2356119.htm

THE TRIGGERS BEHIND THE ARTS & CRAFT MOVEMENT

REACTION AGAINSTTHE GREAT EXHIBTIO

N 1851

POOR QU

ALIT

Y MASS PRODUCTION

INDUSTRIAL REVOLUTIONGOTHIC REVIV

ALIS

M

INSPIRATION FROM

PRE-RAPHAELITE BROTHERHOODW

ORKS

OF

WILL

IAM MORRIS

RAISE OF M

ARXIST THINKINGWORKS OF JOHN

RUSK

IN

FROM ARTS & CRAFTS TO EARLY MODERNISM

STYLE GUIDESArts & CraftsArts and Cra�s style developed in the 1860s as a reaction against the growing industrialisation of Victorian Britain. Those involved believed in the equality of all the arts and the importance and pleasure of work. The appearance of the style resulted from the principles involved in the making of the objects. By the end of the century such ideals had a�ected the design and manufacture of all the decorative arts in Britain.

CharacteristicsThe vernacular of British countryside lifeArtisan belief in truth to materials & authentic designSimple forms & natural motifs  

JaponismeJaponisme is the French name for the influence of Japanese art, fashion and aethestics on Western culture from the early 1860’s until the turn of the century. Artists and cra�smen began replicating the images, subjects and style of newly imported Japanese Ukiyo-e woodblock prints and household goods and furniture. Noteable artists such as Degas, Manet, Monet, Van Gogh, Toulouse-Lautrec and Whistler were all collectors of Ukiyo-e woodblock prints.

Characteristics Circular designs influenced by Japanese ‘Mon’Geometric forms & asymmetric compositionNatural motifs: ChrysanthemumsBlack keylines & strong flat colour

BeggarstaffJames Pryde and William Nicholson were brothers-in-law, who started the advertising agency ‘J. & W. Beggarsta�’ in 1894. They created only 22 known poster designs and 6 other graphic works. Although intended for publication, many of these designs were never published. The Posters were unique artistically using simple cut-out forms totally unlike Art Nouveau, but they were not a commercial success. However the Beggarsta� designs went on to have a huge influence on later designers in the 1920’s and 1960’s.

CharacteristicsCollage technique & paper-cut letteringStencillingSilhouettesFlat Colour

Art NouveauArt Nouveau was a movement in the visual arts popular from the early 1890s up to the First World War. It was heavily influenced by the Arts & Cra�s movement, however it did not share the utopian socialist politics. It is viewed by some as the first self-conscious attempt to create a modern design lifestyle. Its influence can be found in painting, architecture, sculpture, jewellery, metalwork, glass and ceramics.

CharacteristicsWhiplash curves & asymmetrical compositionThe female form, sexualised contentOrganic motifs: seaweed, grasses, flowers, insects  Simplified abstract shapesBlack outlinesHand lettering influenced by organic forms

JugendstilJugendstil is the term used to describe Art Nouveau in Germany, the Netherlands, Nordic countries and the Baltic States. The style was named a�er ‘Die Jugend’ magazine, which was first published in Munich in 1896. Jugendstil started purely in the form of two-dimensional graphic arts, focusing on typography and graphic design. The key publications that championed the style were Die Jugend, Simplicissimus and Pan. Jugendstil is more robust and arguably more graphic in its use of form than Southern European Art Nouveau.

CharacteristicsHard lines & sinuous curvesClassical and romantic motifs  The SwanHand drawn typography sympathetic to illustration

The Vienna Secession was founded on 3 April 1897 by artists Gustav Klimt, Koloman Moser, Josef Ho�mann, Joseph Maria Olbrich, Alfred Roller, and others. Unlike related movements, there is not one style that unites the work of all the artists who were part of the group. The Secessionist graphic style was showcased in their magazine Ver Sacrum (Sacred Spring), which featured highly decorative works and proved to be a major influence on the illustration and typography of 1960’s psychedelic graphic art. The Vienna Secession had strong ties with the Glasgow School and Charles Rennie Macintosh.

CharacteristicsAnti-historicism: anti-gothic, anti neo-baroqueSymmetry and repetition  Geometric design and floral-inspired decorative motifsSquares, grids and checkerboard patternsAncient classical motifs: Athena and OwlsFlat visual planes, strong colours, and linear outlines.

Wienner werksä�eThe Wiener Werkstätte was founded in 1903 by Koloman Moser and Josef Ho�mann, both of whom had been key members of the Vienna secession. The primary goal of the company was to bring good design and cra� into all areas of life within the fields of ceramics, fashion, silver, furniture, and the graphic arts. Embraced geometric symmetry over surface ornament. Popularised the postcard as a collectable.

CharacteristicsArchitectural principles of designSquares, grids and checkerboard patternsFlat visual planes, strong colours, and linear outlines.Post 1909 style changes:Mycenaen & folk styles, jagged woodcut marks,Byzantine whirls, and fragmented mosaic work.

PlakatstilPlakatstil (Poster Style) is characterised by use of a reductive, flat-color design style developed in Germany circa 1905. The first acknowledged work in this style was created by Lucian Bernhard for a poster design contest sponsored by Priester matches. Bernard’s poster succeeded in moving graphic design further into the use of simplification through reduction, resulting in the modern visual language of shape and sign.

CharacteristicsFlat background colorLarge, simple imageProduct nameUse of modal perception (negative space) in designBlocky heavy or ultra typefaces o�en with keylines

DEUTSCHE WERKBUNDFounded in 1907, the Deutscher Werkbund (German Association of Cra�smen) was an association of 12 artists, architects, designers, and industrialists. The Werkbund was an important influence on the development of modern architecture and industrial design, and particularly in the later creation of the Bauhaus. Founders included architect Joseph Maria Olbrich and Josef Ho�man, both ex-members of the Vienna Secession, Peter Behrens, the designer of the first Corporate Identity for AEG, Finnish architect Eliel Saarinen and Mies Van der Rohe.

CharacteristicsStandardisation of measurement and designCra�smanship in mass productionThe idea of Corporate identity and visual branding.

ĄestheticismAestheticism was an approach to life based on the philosophy of 'art for art's sake'. It emphasised the importance of art above everything else and the pleasure to be found in beautiful things. Aestheticism was a complex mixture of a number of styles. Classical and Japanese art were particular inspirations. It was fashionable from 1870 to 1900.

CharacteristicsPeacock feather & bird motifsSunflowers & Ginkgo leavesBlue and white ceramicsStrong colour and ebonizing (black & gilt)Aesthetic dress – flowing uncorseted gowns

until 1938

1860

1861

1862

1863

1864

1865

1866

1867

1868

1869

1870

1871

1872

1873

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1903

1904

1905

1906

1907

1908

1909

1910

1911

1912

1913

1914

1915

1916

1917

1918

Arts & Cra�s

Aestheticism

Art Nouveau

Beggarsta�

Vienna Secession

Deutsche Werkbund

Wiener Werkstätte

Jugendstil

Plakatstil

Japonisme

ARTHUR L. LIBERTY OPENS STORE SELLING GOODS IMPORTED FROM THE EAST. COMMISSIONS DESIGNS FROM MORRIS, DRESSER & GODWIN.

WILLIAM MORRIS FOUNDS MORRIS, MARSHALL, FAULKENER & Co.

WILLIAM MORRIS MAKES HIS FIRST PUBLICLECTURES ON DESIGN

WILLIAM MORRIS CREATES THE ‘SNAKESHEAD’ PRINTED TEXTILE.

WILLIAM MORRIS ESTABLISHESTHE KELMSCOTT PRESS.

SIEGFRIED BING ESTABLISHESMAISON DE L'ART NOUVEAU IN PARIS

ADOLFO HOHENSTEIN FATHER OF ITALIAN POSTER DESIGNBECOMES DIRECTOR OF GUILIO RICORDI PUBLISHERS

ADOLFO HOHENSTEIN TOSCA POSTER

BEGGARSTAFFDON QUIXOTE POSTER

HENRI DE TOULOUSE-LAUTREC CREATES THE MOULIN ROUGE POSTER FEATURING LA GOULUE

MUCHA GISMONDA POSTERTOORPP DELFT SALAD OIL POSTER

EMMANUEL ORAZI LA MAISON MODERNE POSTERMASSIAS GLADIATOR CYCLES POSTER

LEOPOLDO METLICOVITZ ITALIANCALZATURIFICIO DI VARESE POSTER

FRANZ GRIESSLER AUSTRIACOTTAGE BAR POSTER

ALPONSE MUCHA JOB CIGARETTE PAPERS POSTER

ALPHONSE MUCHA CREATED 138 ILLUSTRATIONS FOR THE BOOK ‘L'ILSÉE, PRINCESSE DE TRIPOLI’ IN ONLY 3 MONTHS

HENRI VAN DE VELDE TROPON FOOD CONCENTRATE POSTER PRIVAT LIVEMONT RAJAH COFFEE POSTER

ELBERT HUBBARD ESTABLISHESROYCROFTERS MOVEMENT IN USA.

ELBERT HUBBARD PUBLISHES ‘LITTLE JOURNEYS TO THE HOMES OF ENGLISH AUTHORS’.

PETER BEHRENS COLLABORATES ON DESIGNING ‘PAN’ MAGAZINE.

VERS SACRUM THE VIENNA SECESSION MAGAZINE IS FIRST PUBLISHED.

ALFRED ROLLER CREATES HAND DRAWN RECTANGULAR LETTERING POPULAR WITH 60’s PSYCHADELIC DESIGNERS.

KOLOMON MOSER CREATES 13TH VIENNA SECESSION POSTER EXHIBITING CLEAR INFLUENCE OF C.R. MACKINTOSH.

THE VIENNA SECESSION WAS A COUNTER MOVEMENT TO FLORAL ART NOUVEAU & GREATLY INFLUENCED BY THE GLASGOW FOUR.

JUGEND (MUNICH) & PAN (BERLIN) MAGAZINES ARE FIRST PUBLISHED.

HENRY VAN DE VELDE BELGIAN ARCHITECT SETS UP THE SCHOOL OF ARTS & CRAFTS IN WEIMAR, PREDECESSOR TO THE STAATLICHE BAUHAUS.

SIMPLICISSIMUS MAGAZINEIS FIRST PUBLISHED.

MUNICH SECESSION ESTABLISHES GERMAN ART NOUVEAU MOVEMENT.

HANS CHRISTIANSEN JUGEND MAGAZINE ISSUE 42: SWANS.

AKSELI GALLEN-KALLELA BIL-BOL POSTER

ALPONSE MUCHA WIENER CHIC COVER

LUCIEN BERNHARD WINS THE PRIESTER MATCHES POSTER COMPETITION.

LUCIEN BERNARD STILLER SHOES POSTER.

LUCIEN BERNARD BOSCH SPARK PLUG POSTER.

LUCIEN BERNARD ADLER TYPEWRITER POSTERS.

HANS RUDI ERDT DESIGNS THE OPEL AUTOMOBILES POSTER.

HANS RUDI ERDT DESIGNS THE PROBLEM CIGARETTES POSTER.

LUDWIG HOHLWEIN DESIGNS HERMAN SCHERRER TAILORING POSTER

HANS RUDI ERDT DESIGNS THE ‘U BOOTE HERAUS!’ POSTER.

LUDWIG HOHLWEIN COMMISSIONED BY JUGEND MAGAZINE FOR ILLUSTRATIONS.

LUCIEN BERNHARD DESIGNS THE MANOLI CIGARETTES LOGO.

F.T. MARINETTI PUBLISHES HIS‘MANIFESTO OF FUTURISM’

DER STURM - THE STORM EXPRESSIONIST ART JOURNAL FOUNDED

ALFRED LEETE DESIGNS LORD KITCHNER ‘YOUR COUNTRY NEEDS YOU’ POSTER

JAMES MONTGOMERY FLAG CREATES THE UNCLE SAM ‘ I WANT YOU’ POSTER BASED ON LEETE’S ‘YOUR COUNTRY NEEDS YOU’.

EDWARD JOHNSTON DESIGNS RAILWAY TYPE FOR THE LONDON UNDERGROUND.

EDWARD JOHNSTON REDESIGNS THE LONDON UNDERGROUND SYMBOL.

DE STIJL MOVEMENT AND JOURNAL BEGIN IN THE NETHERLANDS.

WENDINGEN MAGAZINE IS FOUNDED IN AMSTERDAM.E. MCKNIGHT KAUFFER DAILY HERALD POSTER

BART VAN DE LECK BATAVIER LINE POSTER

JEAN COCTEAU DESIGNS POSTERS FOR DIAGHILEV’S BALLET RUSSE

LÉON BAKST & VALENTINE GROSSSCHEHERAZADE PROGRAM BALLET RUSSE

DAS PLAKAT JOURNAL FOUNDED IN BERLIN

BERTHOLD TYPE FOUNDRY LAUNCH BLOCK TYPE,BASED ON BERNHARD’S POSTER LETTERING.

LUDWIG HOHLWEIN PKZ MENSWEAR POSTERSCOMBINE BEGGARSTAFF & PLAKATSTIL INFLUENCES.

LUDWIG HOHLWEIN RED CROSSFUNDRAISING POSTERS.

MARCELLO DUDOVICH MELE & CO POSTERS ITALY

LUDWIG HOHLWEIN KAFFE HAG POSTER.

LUDWIG HOHLWEIN AUDI & MUNICH ZOO POSTERS.

MUNICH SECESSION FIRST EXHIBITION HELDIN BERLIN AT ULAP.

OTTO ECKMANN’S ECKMANNSCHRIFT IS RELEASED BY THE KLINGSPOR FOUNDRY.

PETER BEHRENS BEGINS HIS WORK AT AEG CREATING THE FIRST CORPORATE IDENTITY.

WILLIAM MORRIS CREATES THE ‘GOLDEN’ TYPEFACEBASED ON NICOLAS JENSEN’S 15TH CENTURY DESIGNS.

AMERICAN TYPE FOUNDERS SOCIETY ESTABLISHED WITH MORRIS BENTON AS HEAD OF R&D

CHRISTOPHER DRESSER CREATES KETTLES & TOAST RACKS INFLUENCED BY JAPANESE DESIGN

J. M. WHISTLER CREATES THE PEACOCK ROOM

AUBREY BEARDSLEY COMMISSIONED TO ILLUSTRATE LE MORTE D'ARTHUR BY THOMAS MALORY & AE THE YELLOW BOOK

CHARLES RENNIE MACKINTOSH & THE GLASGOW SCHOOL EXHIBIT AT THE 8TH VIENNA SECESSION SHOW.

C.R MACKINTOSH COMPLETES WORK ON WILLOW TEA ROOMS GLASGOW.

HENRY VAN DE VELDE ECCE HOMO BY NIETZSCHE

BERTHOLD LÖFFLER KUNSTSCHAU POSTER

THE FOUR ( ALSO KNOWN AS THE GLASGOW OR SPOOK SCHOOL) EXHIBIT AT THE ARTS & CRAFTS EXHIBITION IN LONDON.

EDWARD WILLIAM GODWIN DESIGNS HIS FIRSTANGLO-JAPANESE STYLE SIDEBOARD c.1867-1870

JULES CHÉRET OPENS HIS OWN PRINTING FIRM IN PARIS.LATER A KEY FIGURE IN ART NOUVEAU & POSTER DESIGN.

JULES CHÉRET FATHER OF MODERN MULTI-PANEL POSTERS CREATES NEW STYLE WITH ‘ORPHÉE AUX ENFERS’ POSTER.

EUGÉNE GRASSET COMBINES MEDIEVAL REVIVALWITH JAPANESE WOODBLOCK STYLE

EUGÉNE GRASSET RECEIVES FIRST POSTER COMMISSION

WILL BRADLEY CREATES CHAPBOOK & INLAND PRINTER POSTERS

EUGÉNE GRASSET IS COMMISSIONED TO DESIGN THE COVER OF HARPER’S MAGAZINE. HE DOES THIS AGAIN IN 1891 & 1892.

‘ART FOR ART’S SAKE’ ARTISTS & DESIGNERSMCNEILL WHISTLER, A.BEARDSLEY, C.DRESSER

JAMES TISSOT PAINTS ‘LA JAPONAISE AU BAIN’

JAMES MCNEILL WHISTLER BEGINS PAINTING‘THE PRINCESS FROM THE LAND OF PORCELAIN’

INTERNATIONAL EXHIBITION LONDON KEY MOMENT IN INTRODUCTION OF JAPANESE ART TO WEST

FIRST ACKNOWLEDGED ART NOUVEAU WORKARTHUR MACKMURDO’S WREN’S CITY OF CHURCHES

THE CENTURY GUILD IS FOUNDED BY ARCHITECT A. H. MACKMURDO & OTHERS, COMBINING ARTS & CRAFTS WITH JAPANESE INFLUENCE.

THE CENTURY GUILD IS DISBANDED.

THE CENTURY GUILD HOBBY HORSE CLOSES. KELMSCOTT PRESS THE STORY OF THE GLITTERING PLAIN

THE CENTURY GUILD HOBBY HORSE IS FIRST PUBLISHED. DEDICATED TO REFLECTING THE ARTS & CRAFTS AESTHETIC IN GRAPHIC DESIGN . CREATED BY SELWYN IMAGE & HERBERT HORNE.

until 1943

until 1932EARLYMODERN

DOVES PRESS PUBLISHES ‘DOVES PRESS BIBLE’. INITIAL CAPS DESIGNED BY EDWARD JOHNSON

JAPONISME ARTS & CRAFTS

HOBBY HORSE 1884

ROYCROFTES

PRE

SS 18

95

KELM

SCOT

T PRESS 1894

THE P

EACO

CK ROOM 1876

LE MORT D’ARTUR 1893

GODW

IN S

IDEBOARD 1867

DRESSER TEA POT 1878

AESTHETICISM

ART NOUVEAU

WRE

N’S

CHU

RCHES 1883

GISMONDA 1894

THE FOUR 1896

BEGGARSTAFF

JUGENDSTIL

KASSAMA 1898

CHAP B

OOK

18

95

HARPER’S ADVERT 1895

DON QUI

XOTE

18

95

JUGE

ND

MAG

AZINE 1895

JUNGEND 42 1899

BIL-BOL POSTER 1907

WIENE

R CH

IC 19

06

VIENNA SECESSION

VER S

ACRU

M MAGAZINE 1898

13 TH SECESSION 1902

ROLLER LETT

ERIN

G 19

02

PLAKATSTIL

PRIE

STER

MATCHES 1905

PKZ MENSWEAR 1908

U BOOTE H

ERAU

S 19

15

EARLY MODERN

DE ST

URM

MAGAZINE 1905

BALLET RUSSE 1911

LONDON UNDERGR

OUN

D 19

18

NOTABLE EXAMPLES IN EACH MOVEMENT

ON THE SHOULDERS OF GIANTSFrom the foundations set by these movements came: The Bauhaus & Tschichold’s Die Neue Typographie; El Lissitsky, Laslo Moholy-Nagy & Alexey Brodovitch’s new editorial compositional landscape; the International Typographic style &development of the Grid as a foundation of all graphic design; the rise of corporate identity and the use of visual symbols in branding and advertising.

PORTFOLIO 9

The twig brand was developed by myself and Vas Zayarskiy, a student on the Inter-national Degree in Design at KYAMK in 2011.

Post the brand identity being approved, I was responsible for implementing all the required print collateral; posters, signage, packaging solutions & advertising, while Vas dealt with the company’s digital pres-ence, building the twig website.

Post launch in 2012 twig continues to be the dominant brand in its local market and has garnered favourable responses from trade press and other design agencies.

http://twigflowers.co.uk

twig, Michael Pooley FlowersART DIRECTOR, GRAPHIC DESIGNER

®

Sarah-Jane LeaveyHakuntie 10-12 A 33, 45610 Koria, Finland.

T. +358 400 801 965Skype. Sarah-Jane.LeaveyE. sarahjane.leavey@gmail.comW. http://sarah-janeleavey.com