Download - SAP Billing for Public Transport & Passenger Rail

SAP BRIM for Public Transport & Passenger Rail Enabling Smart Ticketing

Isabelle ROUSSIN

© 2013 SAP AG. All rights reserved. 2

© 2013 SAP AG. All rights reserved.

No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG.

The information contained herein may be changed without prior notice.

Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors.

National product specifications may vary.

These materials are provided by SAP AG and its affiliated companies ("SAP Group") for informational purposes only, without representation or

warranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP Group

products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing

herein should be construed as constituting an additional warranty.

SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in

Germany and other countries.

Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices.

http://www.sap.com/corporate-en/legal/copyright/index.epx




Market Drivers Solution Overview Scenarios Benefits

What are the Main

Challenges Influencing

Your Business?



Challenges

Environmental regulations

Intense Competition

Complex Ecosystem

Informed Customers

Ubiquity of Channels

Cost Pressure



250% Increase of fuel prices between

2009 and 2013

Very Diverse Economic & Political Environment

“” Franchised passenger miles in

2010/11 were over 40 per cent

higher than in 2000/01 and over

60 per cent higher than in

1990/91

Rail Trends , UK 2011/2011

NORAM passenger rail in midst

of renaissance

City’s taking lead in public transit

Public transit: central strategy in

addressing national priorities

• Health care

• Energy efficiency

• Traffic congestion relief

EU 4th Railway Package (2013)

• A 4th alignment since beginning of 2000’s

• International passenger rail transport already

liberalized

• Next step to liberalize thedomestic passenger

transport

APJ, LATAM, Africa focus on

• Good governance

• User empowerment

• Community engagement

• Service innovation

• Urban resilience



Multimodal Environment

PT Cities

Parking

Rent a Bike

Car-sharing

Retailors

Banks

Service Providers

Multimodality

City Services

PT Long distance

PT Region

Interoperability

Cinemas

Itinerary

Swimming pool

Library

PT: Public Transport Based on:VDV-Kernapplikations GmbH & CO. KG

Interoperability

Sports

Others ….

City Services

Interoperability

Multimodality

Service providers



Challenges

Partner Settlement

Bundles

Streamline IT process

Segment of One

Pricing Innovation

Needs


Intense Competition

Complex Ecosystem

Informed Customers


Cost Pressure



Frecciarossa – Your journey made to measure -

High Speed Train travelling between Turin and Salerno

Innovative packaging based on different segments

X minutes of free internet access and pay extra x€ for additional 3G access

Content-led services from on-board media servers

Film footage, music, video games and information services such as travel and weather info, timetables and station info

Online ticketing with different payment options

PostoClick to book and purchase ticket online, and pay with many different options: with a cash point card of the Unitcredit group, at SISAL shops, at self service retailers, via Poste Mobile etc ..

Innovating on fare policies

Flat rate, internet access, retail services

Different subscription based per segments

Usage based: distance, peak hours, period, options, bundles with partners

Innovate in Your Business Model



“” Create a single payment

system for a better customer

experience and savings on

personnel and administrative

costs with automation of

tickets sales and control

Openbaar Vervoer

ChipKaart NL

The One Stop Shop for New Services

5% Revenue increase for London

Oyster card



Partner Settlement



Defining a common back office with interoperability as key

Bus lane fines Road Charging

Parking Work Place Parking

Public Transport Concessionary

“Wave & Pay” Charging

Event & Usage Bundling

Collection / Reimbursement

€

Chargeable & Concessionary Events

Pricing & Charging

Finance

Voice

E-mail

White

Mail

Self Service

SMS

Mobile Phones

Contactless

Card

Vending

machines

80%+ Of cost for maintaining

status quo

£400 million a year spent

on revenue collection at

TFL

Matthew Hudson, TFL

Business Development

Chief

“”



Simplify Business Interactions & Meet Real Time Expectations

Real Time Insight

for True customer

360° view

Real Time Interactions

for quoting & 1:1

customer engagement

Real Time Execution

for context sensitive

offerings

« We have upgraded on-train

telephone services and offered

‘always online’ options to cater

to the work and entertainment

needs of our travellers and

broaden the range of services

available on board

Frecciarossa trains”

Mauro Moretti

CEO of Ferrovie dello Stato

“”

US$10, 15 M Of hotspot revenue could be

generated annually from 100

000 passengers/day for a

single carrier



Challenges

Intense Competition

Complex Ecosystem

Informed Customers


Cost Pressure

Maximize Profitability

Customer at the Center

Reduce Opex

Reduce Time To Market

Results BRIM




Closed Loop between

Business Need and IT

Constraints



Process Flow with BRIM for Ticketing

Cash desk

Web portal

Mobile App

E-Kiosk

POS

Time

Table

Orchestration

Layer

CRM

Marketing

Analytics

Pricing &

Charging Billing

Payments

Collections

Financial Care

Customers

Partner

Products

Contracts

Points

Customers

Invoices

Interactions

Customers

Interactions

1 Check Available Seat

1

Available Seats & Prices 3

3

2 Price Request / Response

2

4

Payment Status 4

Customer & Payment Data 5

5

Customers

Info

6 Ticket Accounting

6

Seat,

Beds …

DB

1

5



Awarded DigitalRoute is the 2011

Stratecast Global CSP Billing

Mediation Competitive

Strategy Innovation Award

Winner

SAP Convergent Mediation

Integrate new and old systems more simpler

Collection of multiple data streams

Merge asynchronous data together

Ensure data quality

Error detection, with de-duplication

Alarm and monitoring management

Transform raw data in usable information

Data enrichment in real time

Aggregation and counting

Standardize Data format across platforms

Translate protocols and formats to create new unified data format



“” The flexibility and speed at

which we could create and

modify price plans was

second to none. It is so user

friendly that now even non-

technical financial managers

are able to introduce new

tariffs.

Raphaël Bichon, Project

Manager SFR

SAP Convergent Charging

Easy to Use

Visual design of charging models with

discounts, surcharges, apportionment

Service-agnostic, proven

Rapid time to market

Support for multi-sided partner-centric

models

Support prepaid, postpaid and hybrid

charging

High Performance

Calculate prices and charges for

hundreds of thousands of transactions

per second for hundreds of millions of

customers



Multi-Sided Partner Settlement

28% decrease in IT expenditures

as a percentage of revenue

with a consolidated single

solution and platform

landscape

Source: SAP Performance

Benchmarking

Handle flexible partner contract terms

Use the same pricing engine to define these contracts

Interlink customer pricing with partner

revenue share

Better manage the profitability of your business models

Tailor your offers to partners

Allow special incentives to most valuable partners



Consolidate multiple upstream

systems for a single view of the

customer’s account

Flexible invoice aggregation & presentation

Configurable invoice discounting

Integrate seamlessly with accounts receivable

and payable for interest calculation,

adjustments, etc.

Handle both customer invoicing and production

of payment statements for partners in a single

solution

Transactional journey by journey financial view

Scalable Solution

High volume capabilities

32% decrease in errors when

A/R and billing are

integrated so open items

are generated at the

same time as the bill

Source: SAP

Performance

Benchmarking

SAP Convergent Invoicing



74% Decrease in billing and

collections cost as

percentage of revenue

with optimized collections

and dispute handling

Source: SAP Performance

Benchmarking

SAP Customer Financial Management

Automation & Optimization

Automate routine tasks

Optimize efficient cash collection

through segmented strategies

Transparency On Revenue

Monitor an up-to-date picture of

customer payment behavior

Comply to accounting standards

Customer Satisfaction

Immediate access to customer

contracts & payment instruments &

accounts



SAP Convergent Charging and Invoicing scale massively

A series of benchmark tests were run in Q4 2011 in IBM Labs in Montpellier,

France, to measure the massive scalability of SAP Convergent Charging & SAP

Convergent Invoicing on IBM hardware.

773,000

2.8 B

events / sec

events / hour subscribers 200 M

Market Leading Results

SAP Convergent Charging

100,000

1175

billable items

invoices/sec subscribers

50 M

SAP Convergent Invoicing



Rapid Deployment Solution for Billing with Best Practices

* Reduction assumes

100% fit to baseline

content scope.

Leveraging Pre-

configured

Baseline

Up to a possible 40% time and effort reduction

compared to a traditional project with same scope*

Blueprint - up to 50%, Savings

• Best Practice processes modeled

and described

Realization - up to 50%, Savings

• Best Practices processes already

configured and documented

• Delta implementation built on-top of

existing best practices

Testing- up to 30%, Savings

• Test Case Template supplied

0 10 20 30 40 50 60 70 80 90 100

Standard Prep Business Blueprint Realization Testing Go-live

Start Deploy Run



Efficient Revenue Management: increase customer

satisfaction and improve financial performance with a converged

view of customer accounts, receivables, payables and disputes.

Deployment Flexibility: deploy a complete, integrated

customer care and next gen billing system, or choose to deploy

in smaller implementable steps for targeted incremental value.

Don’t reinvent the Billing Wheel!

Business Agility: launch new pricing, charging and billing

models more flexible and faster: open up new revenue stream,

personalize your B2B offerings and get to know your customers 1

2

3

Summary



Explore Different

Scenarios



Belgian Railways – Optimization for Distribution Process

Needs

B2B & B2C complex pricing (season tickets, one-off tickets)

Complex discounts, surcharges, commissions

Apportionment & reconciliation of journeys

Consolidation of data from 3rd party systems

Pre-integration in general ledger

Revenue recognition across a period

Self-service billing, payments for travelers and 3rd parties

Granular vie of customer account journeys

SAP Solution

Improve TTM and increase business flexibility for launching

mobility & European travel offers with SAP CC

High performance real-time pricing & quotations

Minimize customer developments and manual processing

with configurable & pre-integrated components

3500 km Of network

NMBS/SNCB– Autonmous government

company split in 3 parts in 2005:

• Infrabel, Infrastructure

• NMBS/SNCB public railways managing

freight and passengers

• Holding, for supervision

207 million passengers In 2008



Beating the

Competition



BRIM Performance

KPI Industry Benchmark Improvement Potential

Time to implement new

pricing offers

Price/performance for

rating (TPS per CPU core)

Days sales outstanding

(DSO)

launch in hours

not weeks

150%

20%

1 day 90 days

30

days

470 5 400

2 140

0 90 days

54

days



© 2013 SAP AG. All rights reserved. 28 Internal

… unlocking new growth opportunities

and gaining market leadership by

inventing new business models and

opening new revenue streams

… increasing customer satisfaction by

reacting more quickly to customer

demand with immediate insight to action

… improving top-line effectiveness by

reducing cost of operations while

simplifying and speeding core business

process

imagine Let’s Work on Your Future Together

Thank you

Isabelle ROUSSIN

VP Solution Management Next Gen Billing

Transportation, Logistics, Postal, Utilities

Mail: [email protected]


© 2013 SAP AG. All rights reserved.

No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG.

The information contained herein may be changed without prior notice.

Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors.

National product specifications may vary.

These materials are provided by SAP AG and its affiliated companies ("SAP Group") for informational purposes only, without representation or

warranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP Group

products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing

herein should be construed as constituting an additional warranty.

SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in

Germany and other countries.

Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices.




Download - SAP Billing for Public Transport & Passenger Rail

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