$ales Tools, That $ells $ales Tools, That $ells PoolsPools

$OLDReal sales tools that will assist you, today

What’s In Your Wallet?What’s In Your Wallet?

Sales Tools, will add sales and cash to your wallet.

Have these tough economic times got your wallet a little thin?

Real Sales Tools Real Sales Tools

Marketing and Technology Strategies for Pool Builders

Sales Tools, That Sells Sales Tools, That Sells PoolsPools

Times are tough in this uncertain economic time Times are tough in this uncertain economic time and every pool builder should be looking at and every pool builder should be looking at

everything possible to separate yourself from everything possible to separate yourself from your competitors to stay relevant. You also need your competitors to stay relevant. You also need to think “out of the hole” and continually strive to think “out of the hole” and continually strive to achieve greater success with new ideas and to achieve greater success with new ideas and by adapting and using today’s technology for by adapting and using today’s technology for

tomorrows increase in sales and profits. tomorrows increase in sales and profits.

This is a brief overview of some of the sales tools I This is a brief overview of some of the sales tools I have developed over the years and an outline for have developed over the years and an outline for

expanded detailed sales training. Real Sales expanded detailed sales training. Real Sales Tools that will assist you in selling more pools. Tools that will assist you in selling more pools.

$$$$$$$$$$

List of detailed Sales Tools trainingList of detailed Sales Tools training

What’s In Your Sales What’s In Your Sales Toolbox?Toolbox?

What’s In Your What’s In Your Marketing Plan?Marketing Plan?

What’s In Your What’s In Your Brochure?Brochure?

What’s In Your What’s In Your Presentation? How to Presentation? How to build a structured laptop build a structured laptop presentation.presentation.

What’s In Your Photo What’s In Your Photo Gallery?Gallery?

What’s In Your Virtual What’s In Your Virtual 3D Gallery?3D Gallery?

What’s In Your What’s In Your Construction Plans?Construction Plans?

What’s In Your Project What’s In Your Project Pricing?Pricing?

What’s In Your Leads What’s In Your Leads Management?Management?

What’s In Your Project What’s In Your Project Management?Management?

What’s In Your Email What’s In Your Email Marketing?Marketing?

What’s In Your Website?What’s In Your Website? What’s In Your Mobile What’s In Your Mobile

Marketing Plan?Marketing Plan? What’s In Your Social What’s In Your Social

Marketing Plan?Marketing Plan? The Ultimate Pool The Ultimate Pool

Marketing ToolMarketing Tool

What’s In Your What’s In Your Marketing Plan?Marketing Plan?

Company LogoCompany Logo

Sample LogosSample Logos

Job SignsJob Signs

Does your job sign stand out?

Business cardsBusiness cards

Business card samplesBusiness card samples

Don’t forget to utilize the back with your message

Post CardsPost Cards

Direct mail to potential clients or just to keep in top of mind to customer

database

Your customers buy when they are ready, not when your ready to sell to

them

What’s In Your Brochure?What’s In Your Brochure?

Brochure SampleBrochure Sample

Does your brochure look like

the rest of the brochures in a stack on the

dining room table with a different

photo, name and the same product

literature?

What’s your compelling

story?

Why should they choose you above

your competition

Leave behind more than just

manufacturers literature

Utilize every inch of your

brochure real estate

2121

2222

2323

2424

2525

2626

Your Story, Why Choose UsYour Story, Why Choose Us

Make sure your

competitors can’t make the same

claims

Your Your Differences, Differences, Why Choose Why Choose

UsUs

Make sure your

competitors can’t make the same

claims

Leave behind

copies of any articles on

your company

Separate yourself as an

industry leader in using today’s

technology and providing your customers with the very best

in project management

and communication

s

Let them know why they should visit you

Highlight Awards or

Accomplishments

A Picture Tells A

Thousand Words

“ A Dream Sheet”

Big 11’x17’ color both sides

and on heavy card stock

Go Green

Help Your Customers Go Green and Save

Green $$$

Be creative in your

Specials and

Promotions and use

timelines to assist in closing sales.

Keep your competition quessing

What’s In Your What’s In Your Presentation?Presentation?

Presentation is EVERYTHING

What’s in your presentation? Do you

have a presentation book, brag book, sales blab or have you put together a

structured laptop presentation to WOW

your clients?

Utilize today’s

technology and develop your custom presentation and present

like a pro

Control your presentation with a mobile device

4040

4141

Custom presentationApp

42

Put your presentation in Put your presentation in the hands of your the hands of your potential clientspotential clients

42

What’s In Your Advertising What’s In Your Advertising and Promotions?and Promotions?

Customer care manualsCustomer care manuals

Let your customer know you care about them

What’s In Your Design What’s In Your Design Gallery?Gallery?

What’s In Your Virtual 3D What’s In Your Virtual 3D Gallery?Gallery?

WOW them with design

What’s In Your Photo Gallery?What’s In Your Photo Gallery?

Use subliminal messagesUse subliminal messages

Make it personal, add real people

What’s In Your Pricing And What’s In Your Pricing And Proposals?Proposals?

7070

7171

7272

7373

7474

7575

What’s In Your Construction What’s In Your Construction Plans?Plans?

What’s In Your Leads What’s In Your Leads Management?Management?

8787

What’s In Your Project What’s In Your Project Management?Management?

8989

9292

What’s In Your Email What’s In Your Email Marketing?Marketing?

9696

9797

9898

What’s In Your Mobile Marketing?What’s In Your Mobile Marketing?