S A L E S C O P Y W R I T I N G I D E A S T O M A K E Y O U R E M A I L S TA N D O U T
S T E A L T H I S :
E V E R R E C E I V E D O N E O F T H O S E E M A I L S …
W H I C H M A D E Y O U T H I N K …
W T F ?
H E R E ’ S A R E A L U N S O L I C I T E D E M A I L …
F R O M A R E A L S A L E S P E R S O N …
W H O D I D N ’ T F O C U S O N T H E N E E D S O F H I S P R O S P E C T
( AV O I D T H E S E M I S TA K E S ! )
1. Headline doesn’t offer a compelling benefit
Your headline needs to quickly entice the recipient to open it
2. Opening is long and doesn’t entice recipient to keep reading
Goal of your opening sentences is to convince the recipient to keep reading.
3. I don’t care what you’re looking for!
Prospects care about themselves - their business needs, challenges, etc. Never start a sentence with ‘we’.
4. Weak language& no compelling reason given to continue conversation
Call to action needs to be clear, simple and compelling.
T H AT E M A I L S M E L LS W O RS E T H A N MY
L I T T E R B O X .
B U T W H AT I F T H E R E W A S A N O T H E R W AY ?
U S I N G S A L E S C O P Y W R I T I N G
( H E R E ’ S A R E - W R I T E O F T H E M E S S A G E )
T H E R E I S …
Create a headline which arouses curiosity and hints at useful information to increase open rate
Offer your prospect information of value and create desire
Get their attention: “Sounds like something I need to know!”
Hint at a solution: “What a relief, you have ideas to solve my problem”
Build their desire: “I want an unfair advantage!!!”
BOOM! End with a clear call to action
‘Free’ is a great word to overcome objections & a free report of value can gives an incentive to respond
(Note: If you’re sending a broadcast message, avoid ‘free’ which can get flagged by some spam filters. Try ‘complimentary’ instead)
SHA-BAM! A ninja embedded command, telling them what to do
Make it all about your prospect
F O U N D T H I S H E L P F U L ? S H A R E I T
W I T H A FR I E N DV I S I T C O P Y D O J O
http://copydojo.com
A N D F O R M O R E FR E E
C O P Y W R I T I N G T O O LS T O G R O W Y O U R
B U S I N ESS …
