Download - Safe Food E Learning
From crises to safety A Safe Food Education system that works
Stein Arne Nistad, Director of international sales, Gazette as20©09 [email protected]
The partners in brief
• NorgesGruppen
• Largest retailer in Norway
• 3.000 sales outlets
• 25,000 employees
• Brands: Meny, Ultra , Spar, Joker, Mix, Kiwi
• Gazette
• Communication Company
• Partner in the “safe food” project
You can`t afford a major safe food crisis
Safe food crises are easily exposed in media with unpredictable and possible fatal effects for brands and chains.
You can`t afford a major safe food crisis
NorgesGruppen experienced a major SafeFood crises a few years ago.
The crises was headline news in national media for several weeks.
The immediate effect was direct loss of up to 20% revenue in exposed brands.
Safe food affects everything
• Brand
• Competition
• Economics
• Reputation
• Customer satisfaction
• Employee loyalty and satisfaction
The food safety crisis changed working methods• Systems and procedures
• Follow-up – monitoring store performance
• Competency development
Objective
• Educate employees and implement an active quality system
• Shall characterise Norges Gruppen to such an extent that it will be noticed in the community.
Success criteria
• All employees should have documented basic knowledge of “food safety”
• Cost-efficient training
• Measurable effects
• Strengthened employee satisfaction and loyalty
Safe Food training - The challenge
• High turnover of personnel
• Dull subject matter
• Stores are not good learning environments
• Heterogeneous target group
• Learning Infrastructure:
• bandwidth and access to computers
• Access to classrooms
• Retailer structure
Food safety skills first day at workS
afe
food
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Time employed
Critical level of Safe food competence
What if …
• All employees had documented basic knowledge of “food safety”
• Training was cost-efficient and easy to implement
• Training gave measurable positive Safe Store effects
• Training strengthened employee satisfaction and loyalty
• Training strengthened brand and increased customer satisfaction
A standardised Safe Food training program
• Standardised concept
• In store or at home training
• Covers all basic Safe food topics
• Cost Effective
• 3 – 6 hours, self study, in groups or in classroom
• Exams and certification
• Proven concept
• More than 15.000 employees certified in NorgesGruppen
BASIC TRAININGwith possible extensions
Internet
CD
In the store
Online exam
Textbook
Registration in the employee database
BASIC COURSE IN FOOD SAFETYMeat
Baked goods
Fruit and vegetables
Delicatessen
Sea food
Cheese
Educational principles
• Attitudes and understanding are more important than expert knowledge
• Activation – not one-way communication
• Facts, humour, seriousness – not horror stories
• Modern and distinctive design
• Entertaining; video, game-sequences, Q&A, visualizations
Learning sequence
Controller – Normal employee – Perfectionist employee – indifferent employee
Dramatisation
Elective situation
Knowledge&Facts
Consequence
1 2 3
Test
Tools
• Video
• Game sequences
• Design and visualisation
• Interactive tests and visualisations
• Test yourself on basic knowledge
• Investigate subjects – specialist knowledge
• Sound, music
• Text
Topics covered (book and interactive solution)
1. Introduction to “Safe food” - the challenge and consequences
2. Food, microorganisms and contamination3. Cooling chain, handling and temperature
control4. Expiration dates, marking and labels.5. Cleaning, hygiene, attitude and service6. Fruit and vegetables (basic hygiene and
marking)7. Bakery goods (basic hygiene and marking)
The BOOK
Demo: www.tryggmat.net
How to succeed with implementation
• Strategy and objectives
• Focus – and relevant to the organisation
• Anchored/rooted in the organisation
• Means for motivation• Competitions• PR• Intranet• Diploma
• Benchmarking at different levels
Measurable effects: (based on more than 10.000 evaluation forms)
Agree Neither Disagree
I learnt a lot from the course 73.3 22.6 4.0
The course was well adapted to how I work in the store every day
70.7 23.7 5.6
After taking the course, I can contribute to providing customers with a safer shopping experience
82.1 14.3 3.6
I liked this method of learning 80.1
16.5
3.4
Results – NorgesGruppen Norway
• +25.000 employees educated
• Traditional classroom training impossible due to cost and logistics
• SPAR Norway
• $3 - $10 million saved (direct cost)
• Before 14% (of 720 stores) below target level “Food Safety”
• After 0.3% below target. (At on point 0%)
COMMUNICATION & EDUCATION
Looking for a pilot project ...
• Partnership
• No entry cost
• Adaptation cost
• Pilot rollout cost
Training program - deliveries
• E-learning program:• On CD• Internet based • Integrated in LMS
• Safe Food book for employees
• Tools• Guide for management and store managers• System for exams and certification
• Marketing material:• Safe food certificate• Mouse pads• Posters• Cards etc.
A in-store Safe Food training program that works
For more information, please contact:
Stein Arne NistadDirector of international sales,
Gazette AS
Mobile phone: +47 95709111
