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Retailing via Internet
Shailaja DarurLecturer, Dept. of Commerce
St.Pious Degree & PG College
----the new marketing paradigm
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R-ReachingE-Empowered ConsumerT-ThroughA-Affordable PromotionI-IncentivesL-LeverageI-InteractiveN-NegotiatingG-Good Global Consumer
base
Out with the Old , In with the New.
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Retailing includesAll the activities involved in selling goods
& services. Selling directly to final consumer.For personal, non-business use. It does not matter how or where
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Seller Buyer Availability Accessible Adjust Interact Reduce costs
+ Choice+ Convenience+ Compare & bargain+ Get “more for less”
Absence of Taxation Law
Physical signature is necessary
Infrastructural problems
Low density of Plastic money
Delivery of the product is not easy.
– Reliability – Security– Cannot touch & feel the
product– Delay in the delivery of the
product– Misuse of customer details.
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Pre-requis ites for a Successful e-storefrontThe web marketer has to - Be Proactive. Be where the consumer is. Provide communication. Provide Infotainment. Arise curiosity. Build the Brand. Some e-stores
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Change is Inevitable
In near future, probably a Mom @ home will place an order of vegetables for her
daughter abroad.....
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