Download - Retail Network Inc
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RETIAL NETWORK INC.GOING SOCIAL!
IMKT120_Unit1_WilliamsKyleIndividual Project
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Today’s Agenda
EMERGENCE History Integration into the Corporate World
INDUSTRY LANDSCAPE Current Uses Effectiveness Statistics
OPPORTUNITES & BENEFITS Becoming a SocialCorp! The WHY and the HOW
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Key Definitions
New Media: a term that refers to computerized digital or network information communication technologies.
Social Media: (a type of New Media) used to interact and build relationships via the World Wide Web.
SocialCorp: a progressive, forward thinking company that has adopted social media effectively, in a way that accomplishes strategic business and communications objectives without compromising the company’s primary obligations as a corporation.
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History of Social Media
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History of Social Media
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Business is about RELATIONSHIPS
Cultivated by:
Connecting with people!
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Industry Landscape
Research, in reference to which social networking sites were being used for branding and marketing efforts, conducted on some of the top technology firms in the Richmond, VA uncovered the following:
• 100% of the 20 firms surveyed had both Facebook and Linked accounts.
• 75% of the firms also had Twitter accounts.
• 75% of the firms had social media links on their home page.
• 30% of the firms had YouTube accounts."How Social Media Helps Technology Firms Attract New Business."
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Industry Landscape
Encouraging Staff Members
Use Social Media Showcase Work and Products
Welcoming Ideas
Customers help brainstorm BILLIONS of conversations
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Opportunities & Benefits
Become a SocialCorp!
NorthWest Tech is a progressive, forward-thinking company that has adopted social media effectively, in a way that accomplishes
strategic business and communications objectives without compromising the company’s primary obligations as a corporation.
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WHY Retail Network should become a SocialCorp?
INFORMATION FLOW
ENGAGEMENT
COLLABORATION
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HOW Retail Network canbecome a SocialCorp?
Join the Conversation
Command YOUR Message!
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Establshing ASocial Media Platform
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Works Cited
"The History Of Social Media (1978-2012) [INFOGRAPHIC]." - AllTwitter. N.p., n.d. Web. 17 June 2012.
<http://www.mediabistro.com/alltwitter/social-media-history_b18776>.
"How Social Media Helps Technology Firms Attract New Business." Social Media News, Strategy, Tools, and Techniques. N.p., n.d. Web. 17 June 2012. <http://socialmediatoday.com/daulton- west/315095/how-social-media-helps-technology-firms- attract-new-business>.
Joel Postman. SocialCorp: Social Media Goes Corporate. Berkley, CA. New Riders. eBook.