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AmobiMobile Marketing

Contents

1. Vietnam mobile internet

2. Amobi introduce.

3. Features & Benefit.

4. Case study.

5. Future solution

Vietnam mobile internet

Source: VSERV Mobile Internet Consumer Report, 2013


Most people using mobile for entertainment.Using PC for working only therefore it is not suitable for advertisement

Mobile advertisement have highly personalization and targeting.



Age

< 18 age

18 - 24

25 - 35

> 35

Vietnam mobile internet user is highest in South East Asia



Sex

Many mobile internet users is male than female



EducationMale | Female

University

High school

Grade school

Unknown



Game Movie Music Wallpaper

Mobile content using



Feel exciting with mobile advertisement

Male | Female

Content downloading

Find their needs

Branding understanding

Location finding

57% | 55%

46% | 42%

44% | 36%

16% | 10%


Restaurant

Cinema

Shoping


Find information for their living

Male | Female

45% | 41%

50% | 47%

58% | 58%

Contents


2. Amobi introduce.


4. Case study.

5. Future solution

Amobi introduce

Buy zone in mobile application

Sell advertisement for brand

Show advertisementon application

Amobi introduce

Brand pay per click (CPC) or impression (CPM)

Rich media format

Full screen

Mobile TVC

Popup

Banner

Click through rate (CTR) and effectiveness

Mobile TVC Pre-roll

• Open TVC 15s/30s before any functions.

• Cannot closed before first 5s.

• Rich information.• High impression in

user’s mind.• Support VAST 2.0

and YouTube.

Full screen

• Open banner full screen.

• Rich information but not always show in application.

• High impression in user’s mind. But they will close or give up anytime.

• Support HTML5 for rich media.

Pop-up 300x250

• Banner 300x250 pop-up or show in content.

• Rich information but not always show in application.

• High impression in user’s mind. But they will close or give up anytime.


Banner 320x50

• Small banner 320x50 in top or bottom.

• Less information but always show in application.

• Keep branding impression in user’s mind.


Contents


2. Amobi introduce.

3. Features & Benefits.

4. Case study.

5. Future solution

High inventory

Rich media and format

Effective

Full screen

Mobile TVC

Popup

Banner

Click through rate (CTR) and effectiveness

Easy targeting

Age LocationMobile device

& platform

Sex Mobile operator

Only one banner for best impression

Mobile marketing focus the users on specific message, don’t have more banner, popup to show that viewers are distraction.

Best price

The price is 1/3 cheaper than any other with full support.And we have defending to filter out any fraud clicks, you don’t have to pay

for any fraud.

Contents


2. Amobi introduce.


4. Case study.

5. Future solution

Case study

Brand: Vinaphone – The first mobile operator in Vietnam

Purpose: To increase to use 3G Vinaphone.

Plan: Campain runs through 30 days

Solution: Click Banner 320x50 and 320x240 to registrate service on 3G Vinaphone such as: BusyESM, Magic Call v.v..Result:

+ Impression: 1.3 millions+ Click: > 56.000 Clicks+ CTR: 4.1%

Case study

Brand: Viettel – The largest mobile operation in Vietnam

Purpose: To increase to use 3G Viettel

Plan: Campaign runs through 180 days

Solution: Click Banner 320x50 and 320x240 to registrate service on 3G Viettel such as: Mobitivi, Mclip, Imuzik3G, iFilm.Result:

+ Impression: 2.2 millions+ Click: > 116.000 clicks+ CTR: 5.7%

Case study

Brand: KFC

Purpose: To advertse program “Fried Chicken Storm” with 99.000đ to 6 pieces chicken.

Plan: Campain runs from 8.00 am to 10.00 am daily

Solution: Click banner 320x50 to open landing page of KFC.

FoundationAndroid, iOS, Windows Phone.

Case study

Brand: Game Loft

Purpose: To increase revenue of Android game of Game Loft in Viet Nam.

Plan: Campaign runs through 2 weeks

Solution: Click banner 320x50 and 300x250 to open landing page of Game Loft.

Foundation: Android

Contents


2. Amobi introduce.


4. Case study.

5. Future solutions

Premium apps collection

• Good UI/UX.• Useful rich

content.• Many users.

Mobile voucher & loyalty

• Providing discount voucher on mobile.• Save all membership card in one mobile.• Implement on restaurant, café, fashion, cosmetics,

beauty and spa.

Media signage

• Providing ads on TV display.• Have Interactive mobile with content.• Implement on restaurant, cinema, café.

Contact

/AmobiVN

[email protected]

+84-4-6291 7577

www.amobi.vn

Download - Quảng cáo trên di động - Amobi.vn

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